28

August

Tis' the Season to be Organised

As we reach the end of another British Summer the dreaded ‘C’ word is being mentioned…yes it will soon be Christmas!

Here at Oxygen we understand that it can be difficult to prepare yourselves for Christmas in September but it is a brilliant opportunity to take advantage of great offers as well as being one step ahead of your competitors.

Oxygen’s team can offer you excellent marketing opportunities at very affordable prices; which along with good organisation can mean a very successful festive period for your business. This time of year is especially important for hospitality companies who need to begin to target their customers about Christmas parties and menu’s with brochures, leaflets or posters.

Additionally, you may be preparing festive greeting cards for your clients to thank them for the work they have been involved in this year which is always a nice touch for any business, and it is also a nice way to wish them a Merry Christmas.

Another clever marketing strategy would be to take advantage of calendars where you can have your brand logo on your client’s walls. This is a lot cheaper than most advertising campaigns meaning you can gain cheap branding exposure. The calendars are a very good idea for charities, schools or office workers, and they last for 12 months!

You can keep up-to-date with our latest offers and news on our Facebook and Twitter pages, as well as visiting the Oxygen blog on our website. Alternatively you can come into the studio where we will be

28

August

Tis’ the Season to be Organised

As we reach the end of another British Summer the dreaded ‘C’ word is being mentioned…yes it will soon be Christmas!

Here at Oxygen we understand that it can be difficult to prepare yourselves for Christmas in September but it is a brilliant opportunity to take advantage of great offers as well as being one step ahead of your competitors.

Oxygen’s team can offer you excellent marketing opportunities at very affordable prices; which along with good organisation can mean a very successful festive period for your business. This time of year is especially important for hospitality companies who need to begin to target their customers about Christmas parties and menu’s with brochures, leaflets or posters.

Additionally, you may be preparing festive greeting cards for your clients to thank them for the work they have been involved in this year which is always a nice touch for any business, and it is also a nice way to wish them a Merry Christmas.

Another clever marketing strategy would be to take advantage of calendars where you can have your brand logo on your client’s walls. This is a lot cheaper than most advertising campaigns meaning you can gain cheap branding exposure. The calendars are a very good idea for charities, schools or office workers, and they last for 12 months!

You can keep up-to-date with our latest offers and news on our Facebook and Twitter pages, as well as visiting the Oxygen blog on our website. Alternatively you can come into the studio where we will be

20

August

Oxygen’s Guide to Copyright and Trademark of your Brand, Logo or Design

Many customers enquire about the importance of copyrighting and trade marking their brand with us because it is a significant part of the design process when building a company brand. Here is a simplified version of the basics surrounding copyrighting and trade marking.

To begin with, copyright is a form of intellectual property. It has value to its holder and it can be protected by legal means, sold outright, or licensed. Originally, the concept of copyright meant “right to copy”, but nowadays it’s a little more sophisticated. The creator of an original artwork, text or image is the person who in first instance owns the copyright in relation to that artwork.

Copyright in this sense is a bundle of rights attaching to the artwork. Therefore, technically any ‘new’ artwork or web design that is produced by the team at Oxygen is automatically copyrighted to Oxygen allowing for our customers to use these artworks, which we have designed, for their company.

We as designers cannot simply take images from Google or other Internet sources and put them into the artwork for customers. If we would require a Google image then we would have to buy the rights of this image from the copyright holder. As you can see, this is the way in which copyrighting works. You can use someone’s work if they allow you to, or if you credit them for their particular piece of work, for instance an image or text they have created.

A trademark, by definition, is anything used to distinguish

14

August

Stagecoach 'Termrider' Design and Print Project

close-up

Stagecoach Midlands are one of the largest travel companies in the country. When they approached Oxygen to help promote their ‘Termrider’ bus passes with a new campaign aimed at increasing awareness and sales, the team were excited about to take on this challenging project.

‘Termrider’ bus passes offer students unlimited travel around Northamptonshire, therefore the design team was required to create a fresh and modern design that would target this demographic. The design team created graphical concepts for their website, posters, life size pop-ups, advert banners for the sides of buses, and billboard posters.

Picture 1

The idea of the campaign is to encourage students to use their travel services over the summer while they are on their school holidays. The team at Oxygen were set the task to create various marketing and advertisement designs to help promote this campaign. Following the hard work and dedication the Oxygen team injected into this project, the finished items were ideal for Stagecoach because they reflected high quality marketing and design, as well as increasing sales of the ‘Termrider’ bus passes.

If you are considering a marketing campaign and require a creative and professional service then please contact the team here at Oxygen, we will be more than happy to help.

14

August

Stagecoach ‘Termrider’ Design and Print Project

close-up

Stagecoach Midlands are one of the largest travel companies in the country. When they approached Oxygen to help promote their ‘Termrider’ bus passes with a new campaign aimed at increasing awareness and sales, the team were excited about to take on this challenging project.

‘Termrider’ bus passes offer students unlimited travel around Northamptonshire, therefore the design team was required to create a fresh and modern design that would target this demographic. The design team created graphical concepts for their website, posters, life size pop-ups, advert banners for the sides of buses, and billboard posters.

Picture 1

The idea of the campaign is to encourage students to use their travel services over the summer while they are on their school holidays. The team at Oxygen were set the task to create various marketing and advertisement designs to help promote this campaign. Following the hard work and dedication the Oxygen team injected into this project, the finished items were ideal for Stagecoach because they reflected high quality marketing and design, as well as increasing sales of the ‘Termrider’ bus passes.

If you are considering a marketing campaign and require a creative and professional service then please contact the team here at Oxygen, we will be more than happy to help.

06

August

It Pays to go Green with Oxygen

Picture 2

Here at Oxygen we are always finding new ways to showcase businesses across the country. Everyone knows that as a human race we are trying to save the planet’s resources to look after our future.

So therefore having a ‘Greener August’ sounds perfect for business owners to promote their company as environmentally friendly. In our August offers you can find recycled products with a fresh feel that are elegant and modern. We are offering various reductions on leaflets, booklets and showcards to help your business GROW.

Some clients are unaware that the quality of recycled paper is just as good as standard, and with the help of our high quality printing service we can print your design in fantastic colour.

Please feel free to ask for some samples of our hi-definition printing on recycled materials, or contact us at Oxygen if you have further questions. Alternatively check out printing.com for all our latest offers.

Finally, every order that you place with us counts towards our goal of planting 100,000 Trees for Schools. Already we have contributed to planting 70,000 trees, so please carry on making a difference to our planet.

01

August

The Fastest and Cheapest Way to Order Online

The power of the Internet is becoming increasingly well developed, making life easier for many business establishments. Therefore it would be naïve to ignore opportunities to cut out the admin, and the ‘middle man’ as such, because at the end of the day time costs money.

The idea of ordering your printing online makes it easier for you to have your business cards, leaflets, booklets etc. in a quicker turn around time at a cheaper price. We have developed a suite of online tools to make your life easier. Once you sign into your printing.com account, you can access your full order history, including a gallery to view your previous designs. You can track your order progress in real time, print off your invoices or find out where the courier is. You simply choose your product; add it to your basket, and save money instantly. You can also upload your own images if you know how you want your product designed, otherwise you can contact us at Oxygen Graphics where we will meet with you to discuss a brief for your design requirements.

At Oxygen we also offer clients the chance to have a template designed for their business cards, leaflets, letterheads etc. that can be edited online by you the customer. This brilliant software enables companies to cut down on admin costs and also get their orders processed faster. The templates are very easy to edit at the click of a button. You simply contact the team and they will create you