27

August

The Effectiveness of Email Marketing

Email Marketing isn’t necessarily a new marketing tool but it is still highly effective even after the massive boom in social media platforms. E-marketing offers businesses the opportunity to contact their clients directly in a more personal environment – the inbox!

The facts and figures surrounding e-marketing speak for themselves. Nearly all businesses use email, as a means of professional communication with clients, so for as little as 4p per email campaign it is a highly effective way of contacting your customers rather than investing in a sales person to contact them more regularly. It has been suggested by the Direct Marketing Association that email marketing has a Return on Investment (ROI) of around 4,300%, so therefore it pays for itself!

Email Marketing relies on the message being opened; this is where our marketing expertise comes into play. As an established design and marketing agency, Oxygen Graphics houses various marketing professionals who can help that email get opened! Using Google Analytics the team can see how many hits, bounces and valued reads the email has had which helps us to make the next e-marketing campaign more effective. When it is claimed that 46% of consumers receive more than 10 emails from retailers a week (Compete Survey) then you need make sure yours stands out from the crowd! This is where the Oxygen team can help with their creative design that is sure to grab your customers’ attention.

The Oxygen Graphics design team can create a full e-marketing campaign from design to content. If

04

August

August Print Offers of the Month

As we enter the final third of the year, Oxygen Graphics bring you more outstanding offers that will fit into any marketing budget! At Oxygen Graphics this month we have three more print products on half price offer, as well as a bonus 10% discount offer on Polyester flags.

Our premium silk folded leaflets are half price this month, they are printed on 170gsm silk paper with full colour throughout. These leaflets are ideal for menu’s, brochures and price lists to showcase your business’ services, products and more.

The second print product on offer this month is our premium silk leaflets. They are excellent for mass marketing purposes or simply advertising an upcoming event. Printed on 170gsm silk paper, these leaflets are a popular product for companies that want to push their brand further. With prices starting from £61 for 250, you can understand why companies choose this luscious product.

Our final half price offer this month is Opuleaf business cards. The Opuleaf range uses a metallic foil finish on a 300gsm smooth artboard, or a 400gsm silk artboard with matt lamination. Both products are guaranteed to leave a lasting impression on all your customers. To get the best out of this product, why not let our in-house design team create you a professional design to maximize the impact of this luxury card.

We are also offering a bonus offer on our polyester flags. These flags can be used both internally and externally to advertise your business, they are particularly effective at exhibitions and business fairs to make companies stand

01

August

Aurora Branding Project

Oxygen Graphics are proud to showcase a new branding project for local beauticians Aurora Beauty Studio. Angela from Aurora Beauty approached Oxygen Graphics for a logo design, website and other marketing materials.

The brief given to our design team was to create a logo that would separate Angela’s business from the usual beautician and salon logo’s. Aurora is a natural light display in the sky so Angela wanted to try and incorporate this into the logo design using an electric blue on a black background. The key to this logo was to create a vector rather than an image so the quality of the logo is never lost no matter how big the logo is made.

Following the completion of the professional logo that has its own unique style and design, the Oxygen team created business cards and price lists to help Angela advertise her business. These were both designed around the logo design and incorporated visually pleasing images from the website to keep her branding very consistent and professional. We also created an interactive website that uses large visual images to compliment the design, as well as providing Angela with a complete web solution including domain name, hosting and email accounts.

Angela said that, “If you are looking for great customer service with the view to promote your business in the best possible way look no further than Oxygen Graphics. A team of experts listened to my brief and produced exactly what I was looking for with results already!”

If you are looking