Here’s a holiday that you are not likely to win! All you need to do is LIKE and SHARE.
Every day, I’m sure your news feed contains free cars, luxury holidays or aspirational products that someone has unwittingly shared because they’re being giving away for absolutely nothing – well, other than a harmless like and a share.
So, how many of you have actually won? I’m thinking not a great deal of you. That’s all because there are several fundamental flaws in the plan when it comes to the way Facebook works for both businesses and users.
Here are my reasons why a Facebook like and share just doesn’t work.
1.) Privacy Settings
As default, your shared posts are visible to “Friends” only. Maybe even “Friends of Friends” if your settings aren’t overly secure. Now, if you (the sharer) aren’t friends with the original poster, they’ll be able to see that the post has been shared by someone, just not you.
If you are going to win that holiday your share needs to be made “Public”.
2.) It’s against the rules
Yep, you’ve read that right – like and share competitions are actually against Facebook’s rules. (https://www.facebook.com/page_guidelines.php)
3.) Facebook’s Algorithm
Ever wondered what the reason behind a post appearing on your news feed is? Well, I couldn’t tell you the exact science, but it’s all worked out using an algorithm. That algorithm is designed to stop the spread of poor quality, spammy posts showing on other’s news feeds. So everyone’s efforts may be in vein anyway.
4.) It doesn’t get you quality likes
If you are wanting