Luxury-Holidays-Bora-Bora-Pearl-Beach-Resort-Header

19

May

Facebook: Why like & share competitions don’t work.

Here’s a holiday that you are not likely to win! All you need to do is LIKE and SHARE.

Every day, I’m sure your news feed contains free cars, luxury holidays or aspirational products that someone has unwittingly shared because they’re being giving away for absolutely nothing – well, other than a harmless like and a share.

So, how many of you have actually won? I’m thinking not a great deal of you. That’s all because there are several fundamental flaws in the plan when it comes to the way Facebook works for both businesses and users.

Here are my reasons why a Facebook like and share just doesn’t work.

1.) Privacy Settings

As default, your shared posts are visible to “Friends” only. Maybe even “Friends of Friends” if your settings aren’t overly secure. Now, if you (the sharer) aren’t friends with the original poster, they’ll be able to see that the post has been shared by someone, just not you.

If you are going to win that holiday your share needs to be made “Public”.

2.) It’s against the rules

Yep, you’ve read that right – like and share competitions are actually against Facebook’s rules. (https://www.facebook.com/page_guidelines.php)

3.) Facebook’s Algorithm

Ever wondered what the reason behind a post appearing on your news feed is? Well, I couldn’t tell you the exact science, but it’s all worked out using an algorithm. That algorithm is designed to stop the spread of poor quality, spammy posts showing on other’s news feeds. So everyone’s efforts may be in vein anyway.

4.) It doesn’t get you quality likes

If you are wanting

Solar Flare Web

13

May

Solar Flare

Solar Flare specialise in top quality video production and making engaging video content for businesses. They produce a variety of excellent videos including: videos for websites, business training and education. Video is one of the primary and most effective tools in visual marketing. For example, did you know that up to 85% of viewers are more likely to buy after watching a video?

Solar Flare Web

Oxygen Graphics were involved in the creating of their one page, mobile responsive website, the primary function of which is an online portfolio to showcase their video work. It features streaming video, a blog section to keep visitors up to date with current projects and useful video industry articles. It also includes many ways to contact the company for its services and engage them on social media.

Visit the live site at http://www.solarflarevideo.com

Thank you again to the team at Solar Flare for shooting our quirky, promotional video!

Draycote - Lady

06

May

Hospitality Christmas Promotions

Now, I know what you’re thinking. Christmas in May?!

It may be 7 months away, but for businesses that specialise in the hospitality sector, preparing for Christmas this early is extremely important. Now is the time to be creating a Christmas marketing plan and breaking it down into weekly managable tasks including who does what. Why start now? Because the sooner your event is planned, the less pressured you will feel. Try not to be the one that leaves it to the last minute.

Across the industry, preparation is key. Chefs need to begin deciding on their delicious menus, information should be displayed on the website along with the booking terms and conditions. Also, by allowing early bookings and accepting deposits for a table which not only will secure the booking but may prevent a cancelation. Which leads on to my next point: event space. If you are planning on theming your Christmas events, make sure you source your decorations and props now as they will be at a discounted rate.

Oxygen Graphics are currently working with Brownsover Hall and Draycote Hotel, in Rugby, in regard to their Christmas promotions. This means that they are already prepared for their busiest time of the year.

A little snippet of what’s to come from Draycote Hotel’s 16 page Christmas brochure designed by Oxygen Graphics.

This three panel folded brochure showcases all the events and menus available over the festive period last year at Brownsover Hall including champagne & canapés, a five course meal, a firework display and a Scottish Piper!

We can help you with

lookbook

05

May

Marketing & Print Ideas Look Book – Summer 2016

lookbookSummer is nearly upon us and we’ve launched our first ever Look Book.

We’d like to share some of the design trends we’re seeing and some hot new ways our clients are promoting themselves. This book includes information on our new range of fabric-printed display stands, StarMarque Spot UV finishing and our offers, the colour trends for Summer 2016 marketing, getting creative with cut-out designs and responsive websites.

We’ve been working with businesses like yours for over 6 years. In that time we’ve seen lots of things change, but lots of things have remained the same. We live where you live and we know the local area. We know what’s happening, what works and, more importantly, what doesn’t.

Every printing.com studio is connected to our central production hub, based in the UK. We use advanced automated manufacturing to bring you unrivalled value and a reliable service you can count on.

summer

Pop by our studio or ask us to send you a printed copy of our marketing print ideas look book Summer 2016.

T. 01788 561991
E. 

33 Albert Street
Rugby
Warwickshire
United Kingdom
CV21 2SQ