We get it, rebranding is a big deal. It’s no elementary task and it needs to be taken seriously. Get it wrong and you could end up on a list that you definitely do not want to be on. But take a look at your branding right now… is it communicating the message you really want it to? If not, your brand could be losing you business and you need to act fast.
No matter what the size of your business is, there comes a time when you just need to hit the refresh button. But why? Why do companies of all shapes and sizes undertake such a daunting task? So here are our top 3 reasons for rebranding:
1. Moving with the times
Take a look at your competitors branding. If it’s not better or at least on the same level then you may be in danger of being left behind. Perhaps when you started the business, finances were tight and a logo was produced on the cheap and in double time to just ‘make do’. Now I’m guessing you feel like it just doesn’t suit or business or give it enough room to grow, sound about right?
2. A change in company strategy
What was once a highly effective brand identity may become obsolete due to changes such as target audiences, positioning and even market share. It is vital for your brand to communicate the right message to the right people to ensure success.
3. Reflecting a change in your company’s offering
So you built your brand around your