COMPfeature

15

August

Covering the Mobile Generation

Compucover have been providing specialist IT insurance against theft and accidental damage since 1996. To date, they have over 500,000 clients and have become one of the UK’s leading specialist IT insurers.

Compucover commissioned Oxygen Graphics to progress their brand with a new, modern logo aligning their brand closer to their target market. The new logo stands up tall, bold and confident, capturing the character of the new branding with a fresh look. The logo has been designed to work seamlessly across multiple channels including, mobile, web & print. The old logo didn’t offer much to the brand image, but now the new logo has become an asset to the business.

The old logo included many of the characteristics of what is considered to be ‘old-fashioned’ logo design such as, drop shadows and capitalised lettering. Now, the new logo is bang on trend with the latest happenings in logo design. Totally lowercase with a geometric design, it presents a cleaner, simpler image that will increase appeal to their target market.

Once the logo was created, we could set about designing and building the new website. Like all Oxygen websites, it is now fully mobile responsive ensuring a seamless experience for Compucover customers across all channels.

 

We introduced a much more graphic theme, using large scale images on the homepage with a slider to showcase the three policy types on offer, business, education & individual. We got rid of the gradient border from the old site and replaced it with an expansive, full page site design to

AUGDM2

08

August

Sell more stuff with direct mail

Everyone has email. They’re on Facebook, Twitter and Instagram all day. They’re Skyping and Snapchatting. They’re browsing and using apps. So many ways to see your marketing message… or completely miss it.

BUT… they’ve only got one letterbox, so post an offer. Why? A new survey+ found a quarter of people bought something from direct mail this year.

So, why go direct?

1. Stand out from the crowd

Direct mail is tangible, so when you land on a customer’s door mat you are already establishing a physical bond with your brand… something e-mail just can’t do. A great option to make your direct mail campaign campaign stand out is to send a ‘lumpy’ mail package.

If you want to make your customers really take notice, Oxygen Graphics can help! We can brand an enormous range of gifts including: Pens, bags, key rings, desk tidies, water bottles, bottle openers, note pads, clothing, frisbees, wine bottles, trophies, glasses and even yo yos! Click here for more information.

Anyway, when was the last time you received a yo yo in an e-mail? That’s what I thought…

Your logo, your telephone number and your web address can be included on most items, to keep you at the front of your customers’ minds. Whatever you want to say, we can help you say it.

2. Direct mail will be opened

How many e-mails do you get a day? And how many do you actually open? My money is on the answer to the first question being a lot higher than the answer to the second