Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.
Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?
The comfort zone, It’s a beautiful place. But nothing grows there.
If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!
The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!
Make them come!
First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.
Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.
Create a bit of a spectacle!
We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.
Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.
Create a unique environment!
Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.
We helped zoom by rebranding their current logo and creating a new website for them with added functionality.
The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.
Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.
The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects. This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.
The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that
Do I Need a New Website?
In this blog, we will be looking to save you money! Websites are almost a necessity in today’s society with upward growing trends of online shopping and browsing, demand for businesses to have a strong online presence has never been stronger!
What is deemed a good website is constantly changing as new web design trends develop so should your website alongside them! This ensures your website works effectively towards your desired outcome! This doesn’t mean having a new website every year which would be a costly experience. Instead, with the WordPress platform, we are able to redesign your site to keep it up to trend with a professional new look for a margin of the cost.
A new looking site need not cost you thousands!
New Leaf Solicitors
We were approached by New Leaf Solicitors to make some changes to their website which we created for them previously. They felt like it needed refreshing and tweaking to look up to date with the current industry trends!
Their previous site was working for them at the time. It met the industry standard having fixed width. Utilising the Revolution sliders at the top of the web page to create a carousel of images and text for the user to view or click through to the relevant section! It was a clear and concise site!
Issues highlighted with the old site:
Fresh stock photography – Moving away from images that you can tell are stock!
Update meta tags for
It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!
Be a great big brand strawberry!
Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!
Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.
This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.
This is not the time to be shy!
Your logo is a visual shortcut which reminds people who you are!
We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?
You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?
It may even be on your vehicles or your clothing and don’t forget your signage!
Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be
Working in a design studio we sometimes get asked to produce something that makes our creative mojo die a little inside. The job of a Designer or Developer is to educate the client to ensure that what they are asking for is really going to help achieve the objectives they have in mind!
In this blog, we have pooled together some common misconceptions or errors that customers request that hinders their chances at marketing success.
To avoid facing these issues take note of the following to really get the best quality, whether it be a simple business card or a piece of sales literature with a clear focus on acquiring new customers!
1. Can I Have Music Playing On The landing page?
The issue with having music playing on the landing page is that this can be very distracting to a potential customer. The website viewer may already have music playing, this will instantly make them want to get off your web page as soon as possible! It’ll be a shock to certain users who are unsure of where the music is coming from and may have the volume turned up high! It’s unprofessional and doesn’t provide the right message to the target markets! If you need to display some sort of music on your home page the best method is to not have it ‘autoplay’ simply give the user the ability to control the music!
2. Providing The Right Product For The Purpose!
Sometimes people get their heads set on a certain media type. Whether it
Northampton Apple Repair are an Apple repair centre located just outside Northampton town centre (I know, you would have never guessed their location would you!). Their services range from iPhone screen replacement through to Mac, IMac and Macbook hardware repairs. What these guys don’t know about the world of Apple is just not worth knowing!
Northampton Apple Repair commissioned Oxygen to develop their brand with a new, modern logo providing more impact and appeal to their target market.
The design brief was simple, “can our brand be just like Apple, but not actually be Apple…”. So, off to work we went.
The logo design was based around the clean graphics used on all Apple devices, but we couldn’t use a certain piece of ‘fruit’ because of copyright infringement, so we started to brainstorm key words that we all associate with Apple problems….cracked screen…scratches…buffering…BOOM! Our eureka moment, how many times do all us Apple users see that wonderful ticking circle and know our lives are momentarily going to end, this was our muse. Incorporating Apple’s 80’s syle rainbow colour scheme and a simple font the logo was created.
Northampton Apple Repair required a professional internet presence which advertised their services, as their tag line suggests they provide simple, effective support, so their website followed the same simple and effective design.
Our popular single page site design was developed for the project with navigable sections created to house services, imagery and contact information for the business.
A5 flyers were created following the same branding and style of the
Compucover have been providing specialist IT insurance against theft and accidental damage since 1996. To date, they have over 500,000 clients and have become one of the UK’s leading specialist IT insurers.
Compucover commissioned Oxygen Graphics to progress their brand with a new, modern logo aligning their brand closer to their target market. The new logo stands up tall, bold and confident, capturing the character of the new branding with a fresh look. The logo has been designed to work seamlessly across multiple channels including, mobile, web & print. The old logo didn’t offer much to the brand image, but now the new logo has become an asset to the business.
The old logo included many of the characteristics of what is considered to be ‘old-fashioned’ logo design such as, drop shadows and capitalised lettering. Now, the new logo is bang on trend with the latest happenings in logo design. Totally lowercase with a geometric design, it presents a cleaner, simpler image that will increase appeal to their target market.
Once the logo was created, we could set about designing and building the new website. Like all Oxygen websites, it is now fully mobile responsive ensuring a seamless experience for Compucover customers across all channels.
We introduced a much more graphic theme, using large scale images on the homepage with a slider to showcase the three policy types on offer, business, education & individual. We got rid of the gradient border from the old site and replaced it with an expansive, full page site design to
Everyone has email. They’re on Facebook, Twitter and Instagram all day. They’re Skyping and Snapchatting. They’re browsing and using apps. So many ways to see your marketing message… or completely miss it.
BUT… they’ve only got one letterbox, so post an offer. Why? A new survey+ found a quarter of people bought something from direct mail this year.
So, why go direct?
1. Stand out from the crowd
Direct mail is tangible, so when you land on a customer’s door mat you are already establishing a physical bond with your brand… something e-mail just can’t do. A great option to make your direct mail campaign campaign stand out is to send a ‘lumpy’ mail package.
If you want to make your customers really take notice, Oxygen Graphics can help! We can brand an enormous range of gifts including: Pens, bags, key rings, desk tidies, water bottles, bottle openers, note pads, clothing, frisbees, wine bottles, trophies, glasses and even yo yos! Click here for more information.
Anyway, when was the last time you received a yo yo in an e-mail? That’s what I thought…
Your logo, your telephone number and your web address can be included on most items, to keep you at the front of your customers’ minds. Whatever you want to say, we can help you say it.
2. Direct mail will be opened
How many e-mails do you get a day? And how many do you actually open? My money is on the answer to the first question being a lot higher than the answer to the second
We get it, rebranding is a big deal. It’s no elementary task and it needs to be taken seriously. Get it wrong and you could end up on a list that you definitely do not want to be on. But take a look at your branding right now… is it communicating the message you really want it to? If not, your brand could be losing you business and you need to act fast.
No matter what the size of your business is, there comes a time when you just need to hit the refresh button. But why? Why do companies of all shapes and sizes undertake such a daunting task? So here are our top 3 reasons for rebranding:
1. Moving with the times
Take a look at your competitors branding. If it’s not better or at least on the same level then you may be in danger of being left behind. Perhaps when you started the business, finances were tight and a logo was produced on the cheap and in double time to just ‘make do’. Now I’m guessing you feel like it just doesn’t suit or business or give it enough room to grow, sound about right?
2. A change in company strategy
What was once a highly effective brand identity may become obsolete due to changes such as target audiences, positioning and even market share. It is vital for your brand to communicate the right message to the right people to ensure success.
3. Reflecting a change in your company’s offering
So you built your brand around your