Union Jack flag

18

May

Waving Your Flags!

Products of the Month

 

Our products of the month are flags. Yes those lovely things that flutter and wave about in the breeze are great promotional items that can help you to communicate your message in an effective way.

Whether an inside or an outside event or profile-raising occasion, flags can help your product or business to stand out from the crowd. We can print any image or design onto your flags but it’s up to you to decide the three key elements:flag advertising

  1. ShapeExpo Flag Outdoor

There are 6 shapes to choose from:

  • Apostrophe
  • Hyphen
  • Teardrop
  • Quill
  • Empire
  • Embassy

 

  1. Design

Select one of 3 different design choices:

  • Single Sided. Design printed on one side. If viewed from behind, you see a mirrored image.
  • Double sided. Different design printed on either side or the same message can be on both sides.
  • Vent Wave – For more exposed environments, opt for the single-sided vent material so that air can pass through the flag.

 

  1. Basewall mounted flag

There are 6 options to cover every eventuality so that no matter what the weather your flag stays up:

  • Cross base
  • Square base
  • Wall mount
  • Ground spike
  • Water base
  • Water ring

If you are interested in a versatile, high impact display solution for your business, that can be fully branded to ensure maximum brand visibility and marketing presence, contact us for more information and prices.

Event display stands

17

May

5 Things You Need To Have This Events Season!

 

Make a splash at your next event!

 

We’re well known for our durable, low cost, eye-catching and easy to assemble exhibition stands. But in the world of events, standing out from the crowd is a must, regardless of whether you are at a farmers market, festival, fair, concert, full-blown industry exhibition or just want to better utilise outside space at your business premises.

This is why in addition to great stands in a range of materials, sizes and quirky designs, we also produce a range of event accessories which will have visitors flocking to see you, encourage them to stay longer and hopefully buy more from you. Here is a list of our top five list must-haves:

Gazebos

At an event, you want something practical and visually appealing that will welcome visitors whilst providing flexible space. Printed and branded on as many sides as you want and compact in size, our Gazebo’s are flexible, accessible, waterproof and very functional too.

From only £287 for the frame and the canopy, what are you waiting for?

Outdoor Seating

It’s great to be able to offer visitors a seat when they come to see you – somewhere where they can relax and chill out whilst you talk to them about your offering. We can help you with two very different options.

Bean bags

Choose from our outdoor bean bag with a water repellent tent fabric cover in a variety of striking colours or your own design from

Team Oxygen

24

April

Latest Oxygen Team News

April Team News

Louis EP Now Available To Download

Design Guru Louis has released his first EP called Demo’s, click here to listen or order https://bluernest.bandcamp.com/album/demos 

Influenced by artists such as James Blake, Frank Ocean & Lana Del Rey – Blu hopes to build on his moody sound in 2018. Definitely worth a listen.

Blu Ernest EP Demo Now Out

 

Aimee’s Run For Charity 

Marketing Marvel Aimee is running 10k for Birmingham Children’s Hospital on 6th May. She would love your support.

To make a donation, click on her Just Giving page. https://www.justgiving.com/fundraising/aimee-liz 

Aimees 10k Run BCH

Welcome To The Team Katie

Katie Silke

Newbie Katie Silke has recently joined Oxygen. She will be looking after the design and in-house print work and is looking forward to speaking with many of you soon. We hope you will join us in welcoming her to the team.

 

Company branding test

20

April

Does Your Brand Meet The 3C’s Test?

Your brand symbolises everything that your business stands for. It is the foundation for all of your sales and marketing communications. Its purpose is to;  

Deliver your message 
Confirm your expertise and credentials  
Create emotional connections with your target market 
Reduce risks  
Encourage sales 
Build trust and loyalty 

And to do this, you need to invest in your brand’s design, so it is capable of capturing the attention and leaving a lasting impression on your target audience. It’s also worth remembering that often customers are willing to pay more for products and services that look better!  

How can you spot a good brand? 

Regardless of whether it’s offline (brochure) or on online (website), to stand out from the crowd your brand design needs to make use of the 3C’s: 

Clever – evolve with the changing landscape and be ahead of the curve incorporating unique ideas that challenge preconceptions, asks questions and encourages people to think. 
Creative – deliver identity and share information in an impactful way that facilitates engagement, develops relationships and makes your audience feel good. 
Consistent – has the same (or similar) messaging, tone of voice, style, colour and logo wherever and however your brand is accessed. 

Did you know? 

A robust brand creates greater recognition, loyalty and value for your business and its customers. Recent studies have shown that there is a link between having a clever, creative and consistent brand with enhanced business performance. And many top performing brands in the UK have been able to successfully translate these attributes into an increase in business value and growth.  

What makes a

Robotics Challenge - Engineering UK

19

April

Aprils Client Of The Month

The Client of the Month 

We were delighted to have been instrumental in helping Engineering UK to deliver Tomorrow’s Engineers’ EEP Robotics Challenge.

The Robotics Challenge is aimed at schools across the UK and is a curriculum-linked programme that sees students (aged 11-14) working together in teams to solve real-world engineering, technology and computing challenges.

Key partners for the challenge are the Royal Air Force, who are celebrating their 100-year anniversary and Rolls-Royce.  

Engineering UK - Robotics Challenge

This year over 400 schools, 800 teachers and 10,000 young people participated in the 25 events held across the country and Oxygen was responsible for producing the following promotional items: 

  • Coverings for the print and fabric banners 
  • 400 Robotics Challenge Mats 
  • Score sheets and certificates for competitions 
  • Boxed resources which were sent to schools, training events and competitions 

Robotics Challenge - Engineering UK

Erika Smallridge from Engineering UK said;

“We are really happy with the personal, efficient and collaborative way that Oxygen worked with us.” 

curved booth in the office

17

April

April’s Product Of The Month

The product of the Month  

Our product of the month is the brand new and exclusive Curved Booth. These eye-catching fabric displays can: 

  • divide up your open plan rooms 
  • make a private meeting space in your office 
  • become a quick and easy changing cubicle 

Curved booth offer of the month

They are also fantastic for exhibitions, as you can simply rent a space only stand, saving you pounds.  

Simple to assemble, multi-purpose and flexible, all you need to choose is the colour and what you want to be printed on which sides.  

We recently designed and created one for James at Platform Events who said.

“Fantastic, got people talking, what a great use of space.”

Click here to order yours now. 

Website SEO analytics

11

April

Improve Your Website Conversion Rate?

It’s a question our team get asked a lot. “How can I get more website enquiries, sales and improve my website conversion rate?” Obviously, it depends on the type of website you have i.e. e-commerce, membership, blogging, community, informational etc. but there are many things that you can do to ensure that your visitors engage more with your website.

How do you calculate your conversion rate?

This is simply the number of people who perform an action on your website, such as buying a product or service, subscribing to a newsletter or filling in a contact form, divided by the number of people who visit your site. Whilst there are variations according to industry, it may surprise you to know that in the UK, the average website conversion rate is between 2.4% and 4%, whilst the best boast a conversion rate of over 35%.

It’s as simple as 1, 2 and 3!

But before you go off and spend lots of money on marketing, it’s worth running through a quick 1, 2, 3 step process:

Define the purpose of your website and what you want visitors to do? Whether that’s buying a product, send an email, picking up the phone, downloading a document or subscribing to become a member, make sure it’s easy for them to understand and take the appropriate action.
If you don’t know what your current conversion rate is, how can you expect to improve it? Make sure your site can track visitor activity via some form of analytics and study your performance

Be Credible

22

March

Build Trust And Be More Credible

Be Credible With Our New Booklets & Reduced Folders

As you are probably fully aware the worlds never been more competitive. Customers choice as to where they can buy from is wider than ever.

What makes you stand out from your competitors? It takes an effort to persuade people to trust you. It takes an effort to convince them that you’re the right choice.

It’s no wonder that print isn’t dead, books and catalogues are having a comeback. In the digital world we live in, even online retailers send printed brochures. Why is that you ask? It cuts straight through that noise from the overcrowded busy inboxes. Helping convert prospects into buyers.

On the internet, nobody knows you’re a Dog

Social media and online advertising are getting a tough ride. With the amount of “Fake News”, fraudulent clicks and foreign troll bot, trust is being eroded.

Which is worrying!

Whats more worrying is the fact that 48% of consumers choose not to buy from a company because they don’t trust them*. Which is a heck of a lot of missed business?

*Edleman Trust Barometer, 2016

TNS MarketReach asked people about the post and email advertising they get from businesses. Which resulted in showing printed mail is seen as more important and more believable.

Its no surprise people trust print more than digital. In fact, 70% of people said printed mail gives them a better impression of a business.

Does your website look dodgy af? 

Credibility extends online. You know when your website looks beautiful, however, is it safe? From July Google mark sites

Consistent Marketing

09

February

Consistent Marketing Converts

Being Consistent is the key to success!

Your logo and brand are visual shortcuts. They powerfully help people remember you. Be Clear!

The more consistent you are, the more powerful the memory magnification effect.

Let’s Picture It

You’ve been trying to win a customer, you amaze them with a new brochure or mailer you’ve produced. Or maybe it was the fancy new banner on that attracted them to your premises?

The question is, what do they do next?

Probably Google you, almost certainly look at your website. Why? For more information and for the assurance. So they can decide for themselves if you’re credible.

Does the “Online you” match the “Offline you”??

According to Google, 76% of people visit a local business within 24 hours of searching on their mobile. 28% end up actually buying something.

Does your website match your signage? Are there different generations of branding across your leaflets, brochures, posters and website? Different colour schemes, does it even look like the same brand anymore?

To a stranger, that’s confusing. Confusing the customer from the off is a sure way to block any sales from taking place.

All Roads Lead To Your Website

It’s easy to give equal weight to all your products and services you have to offer. In doing this you’d be doing your business a disservice.

People visit your site for a reason, figure out what that main reason is. Then make it the single biggest call-to-action on the relevant page. If they are indeed looking for something else also, trust them to find it on your menu.

Reasons

Woman with a Puppy head

25

January

Meet, Sleep, Save, Repeat – Sale now on!

Sale now on!

No reason to hibernate, venture out, meet and connect with new businesses!

It’s cold wet and miserable out there, it’s difficult to be motivated, but venture out we must! Who knows when you might meet your next big client or that super-connected pro who introduces you to someone life changing.

This January we’re offering the best reductions in ranges perfect to help you connect. Each range has a job to do, at different stages of the process. We’re here to make sure you get the best fit for purpose product at the best price.

Creating the allure!

Like most businesses being the start of the year it’s an ideal time to be thinking about changes you want to make. Which events will be taking place in your town? Where will customers be gathering? A trade show, networking breakfast?

Have you been searching on websites such as Eventbrite to see whats happening nearby? Why not get involved?

Turn up with one of our pop up python fabric displays and you’ll create the allure you were hoping for. Look like you mean business!

 

The Intrigue

Scratch Cards 25% off

The longer someone interacts with your marketing, the more likely they are to remember you. They are a great way to gamify a promotion. Create your own contest, which includes what goes under each panel.

Talk to us to see how we can help you create a scratch card promo that engages and converts the punters into buyers.

 

The Attraction

Gloss leaflets and Flyers 20% Off

Bring people to you and create demand with an offer of