Union Jack flag

18

May

Waving Your Flags!

Products of the Month

 

Our products of the month are flags. Yes those lovely things that flutter and wave about in the breeze are great promotional items that can help you to communicate your message in an effective way.

Whether an inside or an outside event or profile-raising occasion, flags can help your product or business to stand out from the crowd. We can print any image or design onto your flags but it’s up to you to decide the three key elements:flag advertising

  1. ShapeExpo Flag Outdoor

There are 6 shapes to choose from:

  • Apostrophe
  • Hyphen
  • Teardrop
  • Quill
  • Empire
  • Embassy

 

  1. Design

Select one of 3 different design choices:

  • Single Sided. Design printed on one side. If viewed from behind, you see a mirrored image.
  • Double sided. Different design printed on either side or the same message can be on both sides.
  • Vent Wave – For more exposed environments, opt for the single-sided vent material so that air can pass through the flag.

 

  1. Basewall mounted flag

There are 6 options to cover every eventuality so that no matter what the weather your flag stays up:

  • Cross base
  • Square base
  • Wall mount
  • Ground spike
  • Water base
  • Water ring

If you are interested in a versatile, high impact display solution for your business, that can be fully branded to ensure maximum brand visibility and marketing presence, contact us for more information and prices.

Team Oxygen

24

April

Latest Oxygen Team News

April Team News

Louis EP Now Available To Download

Design Guru Louis has released his first EP called Demo’s, click here to listen or order https://bluernest.bandcamp.com/album/demos 

Influenced by artists such as James Blake, Frank Ocean & Lana Del Rey – Blu hopes to build on his moody sound in 2018. Definitely worth a listen.

Blu Ernest EP Demo Now Out

 

Aimee’s Run For Charity 

Marketing Marvel Aimee is running 10k for Birmingham Children’s Hospital on 6th May. She would love your support.

To make a donation, click on her Just Giving page. https://www.justgiving.com/fundraising/aimee-liz 

Aimees 10k Run BCH

Welcome To The Team Katie

Katie Silke

Newbie Katie Silke has recently joined Oxygen. She will be looking after the design and in-house print work and is looking forward to speaking with many of you soon. We hope you will join us in welcoming her to the team.

 

Company branding test

20

April

Does Your Brand Meet The 3C’s Test?

Your brand symbolises everything that your business stands for. It is the foundation for all of your sales and marketing communications. Its purpose is to;  

Deliver your message 
Confirm your expertise and credentials  
Create emotional connections with your target market 
Reduce risks  
Encourage sales 
Build trust and loyalty 

And to do this, you need to invest in your brand’s design, so it is capable of capturing the attention and leaving a lasting impression on your target audience. It’s also worth remembering that often customers are willing to pay more for products and services that look better!  

How can you spot a good brand? 

Regardless of whether it’s offline (brochure) or on online (website), to stand out from the crowd your brand design needs to make use of the 3C’s: 

Clever – evolve with the changing landscape and be ahead of the curve incorporating unique ideas that challenge preconceptions, asks questions and encourages people to think. 
Creative – deliver identity and share information in an impactful way that facilitates engagement, develops relationships and makes your audience feel good. 
Consistent – has the same (or similar) messaging, tone of voice, style, colour and logo wherever and however your brand is accessed. 

Did you know? 

A robust brand creates greater recognition, loyalty and value for your business and its customers. Recent studies have shown that there is a link between having a clever, creative and consistent brand with enhanced business performance. And many top performing brands in the UK have been able to successfully translate these attributes into an increase in business value and growth.  

What makes a

Time to shine christmas

02

November

Your Time To Shine – Must Have Christmas Trends

Copper is this seasons must have Christmas trend!

Give your business cards and marketing can get the Christmas must-have appealing Opluleaf copper look. We start with thick matt laminated card, then apply the copper foil to the required areas. Silver and Gold are also available, ask to see samples today.

Save 20% off on Opuleaf luxe business cards and thick show cards. Including the Cooper foil highlights for those extra special Christmas Cards.

 

How much would you pay to advertise your business all whole year round to a customer?

 

With a display the size of a plasma TV. Which could cost you less than 50p per customer! What is this Christmas magic, I hear you ask?

Wallplanners, they can do just that! They are useful, something people would buy from a stationery supplier. Give them a gift and make your company brand shine the whole year through.

 

Christmas Cards

November has now arrived and you can no longer escape, Christmas is everywhere! Don’t be a bar humbug and leave everything to the last minute. Let your customers know what it means to have them as your customer and wish them all the best for the year ahead.

Make the most of this months offer on Christmas Cards with up to 40% off selected sizes and our most popular Silk Christmas Cards are 20% off. Contact us and order yours ready today!

 

Who Would You Cut Out?

Santa, a Penguin, a zebra or even yourself? Cut out figures are great for engaging point of sale. What better way to welcome someone to your store, expo stand or office with a

not-fit-for-purpose

26

October

9 Questions For Finding The Perfect Web Designer

Here at Oxygen, we want to help you know the right questions for finding the perfect web designer. Ensuring you know exactly what to look for in a web design agency.

Whether you’re looking for, from a simple static WordPress page or e-commerce site. You need to make sure you are asking the right questions. These questions will help you look and find the right information.

Recently we had a customer come to us to ‘Fix’ his brand new site. This is the last thing we want to see. Someone promised the earth and didn’t have the skills or capacity to deliver. The last thing we want is seeing people stitched up, quality and service are so important.

 

We believe your success is our success.

Now its time to do your homework, make sure you know what to ask when you want a new website or an old site rebuild.

 

9 Questions For Finding The Perfect Web Designer
1/ Firstly make sure they know what your goals are from your website!

Brand awareness, Online sales, Generating sales enquires, Driving traffic to landing pages, Encouraging more CTA calling the business

2/ What approach do you have for site usability?

Think of what you want from a site. Remembering usability and navigation is key to the user experience. How do they ensure it will be user-friendly?

3/ Do you have examples of clients with similar goals?

They say the proof is in the pudding, which is exactly what you want to see. Don’t just their word, see the examples and speak to them

The Rugby Floor Company Homepage

12

October

The Rugby Floor Company New Website Launch

Bespoke New Website Design

A Rugby flooring specialist wanted a newly redesigned website, showcasing their luxury products and services.

Having recently opened a beautiful showroom, Jane contacted Oxygen Graphics about redesigning her current website. Feeling her current site, to be being dated. She felt it wasn’t doing the business justice.

Jane from The Rugby Floor Company knew exactly how they wanted the website to look, how it would navigate and what functionalities were required. They also had a clear target audience and knew what sort of budget they wanted to keep within.

This was a perfect place to start, with a such a clear brief.

Tom our Web Designer on the project loved the challenge and worked closely with Jane to achieve the perfect site.

Requirement feature of the website;

Redesign with a more modern luxurious site to appeal to her target audience.
Custom designed, not based on templates.
Easy to use Content Management System – Allowing them to edit, update and maintain the site.
Useful articles blog section for tips on floor maintenance and design advice.
Product browsing with links to third-party suppliers.
Brochure downloads.
Web Enquiry form.
Social media integration (links in header and footer).
Standard responsive design to work on all devices.
Proofread all copy provided.

 

The Result

The Rugby Floor Company now have a modern, responsive, bespoke website. Already with a lot of positive feedback from our client and their customers too.

We wish them every success in the future and hope to work with them again on other projects.

 

Are you looking for a new website?
Contact us today and book a FREE 1 HOUR consultation to find the best solution for

Owls ready GDPR

06

October

GDPR Will Affect Us All – It’s Coming Soon

 We like to keep things light-hearted here at Oxygen but we need to get serious.
The Law is changing!

It not only affects our business it will affect your business too! It’s not a Law that is just for those big corporations either we’re afraid.

We’ll try and do our best to make this clear to understand, it certainly gave us a sore head working it all out.

GDPR – Whats the Fuss All About?

If you use email marketing, send direct mail or make sales calls this will affect you! The law is changing what you can and can’t do.

This all comes into play 25th May 2018 General Data Protection Regulations (GDPR)

It may be easy to say “I’ll worry about it later”  The new GDPR law is a complex and extensive law. Here is some advice we’ve been able to put together that will help you comply with the new changes.

It’s easy to think you don’t collect data but if you’re using any tracking tools like Google Analytics on your website you are. This can include anything from individuals IP addresses or a simple contact form.

People have a right to know what personal information you’re storing about them and what data you might have.

Privacy Policy

If your site doesn’t have one it needs one to comply. It needs to tell people what you’re going to do with the data. We can provide templates for you to edit your business and remove the parts that aren’t applicable.  We can add a Privacy Policy page, starting

Knowing your website goals and conversions

27

September

Our 5 Top Marketing Tips For Business

Our top marketing tips whatever your business goal, as you can’t just focus on one area. You need to include a mix of different activities both online and offline. You won’t need a budget to break the bank, just a little creativity.

Top 5 Marketing Tips For Business

Optimise SEO

Being page one of Google is most businesses goals. The reality is, it’s hard work and requires a lot of money and resources to stay on page one organically.

Google will send a potential customer to the most relevant sites for the searches performed. To trusted, user-friendly, well-optimised sites. The best starting point is to have a search engine friendly website with relevant structured content your customers will want to see.

Relevance is key – What would your customer be looking for?
Keywords – Identifying appropriate keywords
Performance – Are site speed slow, are all pages working without errors?
Security – Does your site look safe, do you have an SSL certificate?
User Experience – Is your site easy to navigate, mobile responsive?

 

Paid Search

Google paid adverts are a way of driving traffic instantly to your website.

Google Search, Google Display and Google Shopping cover all the areas you could possibly need to advertise your business via Google Adwords.

Adverts at the top, side and even bottom of Google Search are all paid adverts. They also do placement adverts on related Google sites, on the sites that are likely to be visited but your target audience.

Google adverts can be completely tailored to your company goals, with specific targets in mind. Pay-Per-Click adverts mean you

Coventry Experience the City

08

September

New website for Coventry BID is now live!

This months featured project is the new Coventry BID Website.

The new site which we’ve built and developed has now launched for Coventry Business Improvement District (BID)

The fully responsive website designed to promote the ever developing City Centre of Coventry. With the continuous help and work done by Coventry Business Improvement District.

This includes all the Cities latest news, events and information. Plus a directory of all the businesses within the city centres ring road.

One main concepts for the website is to be the top directory for visitors and businesses alike coming to Coventry. As a result we’ve created an in depth dynamic search functionality. Featuring all the information you will ever require for any visit into the City Centre.

The search features includes all information for the following;

Shopping
Dining
Experiences
Events
Professional Services
Associated Members

For example each category provides detailed information on places and types of shopping, to current sales and discounts they are offering. Each business featured includes maps of the locations. While also recommending the best places for parking and prices!

 

Visit the Coventry BID site today to find all the information you’ll need for your next trip to the City Centre.

 

This site was designed by Jade Studio, with the website developed and build by Oxygen Graphics. All business information was kindly provided by East Village PR. Our businesses came together to create this perfect user friendly concept.

Coventry BID website is partnered with local businesses to promote, support and develop the local area by boosting the city centres potential. Helping to make Coventry an ideal place to visit and work within.

 

 

Projects by Coventry BID vary vastly from promoting large events to cleanliness of

Show off sale

01

September

Exhibit Displays Sale! Time To Show Off!

The Exhibit SALE is now on!

 

We’ve gone and made this Exhibit season even easier to display your brand!

Absolutely everything you need to show off is now on offer, you won’t want to miss out.

It’s our job to make you stand out from the crowd. Whether it’s attracting the attention of existing customers or attracting new customers. We’ve got it all covered!

We’re here to help you show off in the best possible way for your business this exhibit season.

 

Let’s channel your inner exhibitionist.

 

 

With so many events taking place where will your potential customers be attending this autumn? A trade fair? A Convention? Vintage Fete? Musical Festival?

Be there and drum up business for your company with a displays they won’t forget.

Why blend in when you were born to stand out?!

 

Download Your Free Exhibiting Guide today! 

 

With hundreds of ideas to promote your brand indoor and outdoors! Deciding to exhibit is one thing, making people notice you is another.

 

 

The great thing about our new display range is it’s total reusable and completely modular.

Deciding to exhibit is one thing, making people notice you is another.

 

We’ve taken all the BAD THINGS about exhibiting and turned them into GOOD THINGS! 

 

Exhibiting can be hard work, so we’ve worked hard to help solve all these typical issue with our fabric display range.

You don’t need to be a builder or electrician. Anyone can put up the new fabric stands!
No need for any tools, it’s a simple to use click together system.
Say goodbye too lining up issues, our displays are all in one and legible!
Goodbye to delicate stands that