Company branding test

20

April

Does Your Brand Meet The 3C’s Test?

Your brand symbolises everything that your business stands for. It is the foundation for all of your sales and marketing communications. Its purpose is to;  

Deliver your message 
Confirm your expertise and credentials  
Create emotional connections with your target market 
Reduce risks  
Encourage sales 
Build trust and loyalty 

And to do this, you need to invest in your brand’s design, so it is capable of capturing the attention and leaving a lasting impression on your target audience. It’s also worth remembering that often customers are willing to pay more for products and services that look better!  

How can you spot a good brand? 

Regardless of whether it’s offline (brochure) or on online (website), to stand out from the crowd your brand design needs to make use of the 3C’s: 

Clever – evolve with the changing landscape and be ahead of the curve incorporating unique ideas that challenge preconceptions, asks questions and encourages people to think. 
Creative – deliver identity and share information in an impactful way that facilitates engagement, develops relationships and makes your audience feel good. 
Consistent – has the same (or similar) messaging, tone of voice, style, colour and logo wherever and however your brand is accessed. 

Did you know? 

A robust brand creates greater recognition, loyalty and value for your business and its customers. Recent studies have shown that there is a link between having a clever, creative and consistent brand with enhanced business performance. And many top performing brands in the UK have been able to successfully translate these attributes into an increase in business value and growth.  

What makes a

Woman with a Puppy head

25

January

Meet, Sleep, Save, Repeat – Sale now on!

Sale now on!

No reason to hibernate, venture out, meet and connect with new businesses!

It’s cold wet and miserable out there, it’s difficult to be motivated, but venture out we must! Who knows when you might meet your next big client or that super-connected pro who introduces you to someone life changing.

This January we’re offering the best reductions in ranges perfect to help you connect. Each range has a job to do, at different stages of the process. We’re here to make sure you get the best fit for purpose product at the best price.

Creating the allure!

Like most businesses being the start of the year it’s an ideal time to be thinking about changes you want to make. Which events will be taking place in your town? Where will customers be gathering? A trade show, networking breakfast?

Have you been searching on websites such as Eventbrite to see whats happening nearby? Why not get involved?

Turn up with one of our pop up python fabric displays and you’ll create the allure you were hoping for. Look like you mean business!

 

The Intrigue

Scratch Cards 25% off

The longer someone interacts with your marketing, the more likely they are to remember you. They are a great way to gamify a promotion. Create your own contest, which includes what goes under each panel.

Talk to us to see how we can help you create a scratch card promo that engages and converts the punters into buyers.

 

The Attraction

Gloss leaflets and Flyers 20% Off

Bring people to you and create demand with an offer of

The Rugby Floor Company Homepage

12

October

The Rugby Floor Company New Website Launch

Bespoke New Website Design

A Rugby flooring specialist wanted a newly redesigned website, showcasing their luxury products and services.

Having recently opened a beautiful showroom, Jane contacted Oxygen Graphics about redesigning her current website. Feeling her current site, to be being dated. She felt it wasn’t doing the business justice.

Jane from The Rugby Floor Company knew exactly how they wanted the website to look, how it would navigate and what functionalities were required. They also had a clear target audience and knew what sort of budget they wanted to keep within.

This was a perfect place to start, with a such a clear brief.

Tom our Web Designer on the project loved the challenge and worked closely with Jane to achieve the perfect site.

Requirement feature of the website;

Redesign with a more modern luxurious site to appeal to her target audience.
Custom designed, not based on templates.
Easy to use Content Management System – Allowing them to edit, update and maintain the site.
Useful articles blog section for tips on floor maintenance and design advice.
Product browsing with links to third-party suppliers.
Brochure downloads.
Web Enquiry form.
Social media integration (links in header and footer).
Standard responsive design to work on all devices.
Proofread all copy provided.

 

The Result

The Rugby Floor Company now have a modern, responsive, bespoke website. Already with a lot of positive feedback from our client and their customers too.

We wish them every success in the future and hope to work with them again on other projects.

 

Are you looking for a new website?
Contact us today and book a FREE 1 HOUR consultation to find the best solution for

Coventry Experience the City

08

September

New website for Coventry BID is now live!

This months featured project is the new Coventry BID Website.

The new site which we’ve built and developed has now launched for Coventry Business Improvement District (BID)

The fully responsive website designed to promote the ever developing City Centre of Coventry. With the continuous help and work done by Coventry Business Improvement District.

This includes all the Cities latest news, events and information. Plus a directory of all the businesses within the city centres ring road.

One main concepts for the website is to be the top directory for visitors and businesses alike coming to Coventry. As a result we’ve created an in depth dynamic search functionality. Featuring all the information you will ever require for any visit into the City Centre.

The search features includes all information for the following;

Shopping
Dining
Experiences
Events
Professional Services
Associated Members

For example each category provides detailed information on places and types of shopping, to current sales and discounts they are offering. Each business featured includes maps of the locations. While also recommending the best places for parking and prices!

 

Visit the Coventry BID site today to find all the information you’ll need for your next trip to the City Centre.

 

This site was designed by Jade Studio, with the website developed and build by Oxygen Graphics. All business information was kindly provided by East Village PR. Our businesses came together to create this perfect user friendly concept.

Coventry BID website is partnered with local businesses to promote, support and develop the local area by boosting the city centres potential. Helping to make Coventry an ideal place to visit and work within.

 

 

Projects by Coventry BID vary vastly from promoting large events to cleanliness of

Show off sale

01

September

Exhibit Displays Sale! Time To Show Off!

The Exhibit SALE is now on!

 

We’ve gone and made this Exhibit season even easier to display your brand!

Absolutely everything you need to show off is now on offer, you won’t want to miss out.

It’s our job to make you stand out from the crowd. Whether it’s attracting the attention of existing customers or attracting new customers. We’ve got it all covered!

We’re here to help you show off in the best possible way for your business this exhibit season.

 

Let’s channel your inner exhibitionist.

 

 

With so many events taking place where will your potential customers be attending this autumn? A trade fair? A Convention? Vintage Fete? Musical Festival?

Be there and drum up business for your company with a displays they won’t forget.

Why blend in when you were born to stand out?!

 

Download Your Free Exhibiting Guide today! 

 

With hundreds of ideas to promote your brand indoor and outdoors! Deciding to exhibit is one thing, making people notice you is another.

 

 

The great thing about our new display range is it’s total reusable and completely modular.

Deciding to exhibit is one thing, making people notice you is another.

 

We’ve taken all the BAD THINGS about exhibiting and turned them into GOOD THINGS! 

 

Exhibiting can be hard work, so we’ve worked hard to help solve all these typical issue with our fabric display range.

You don’t need to be a builder or electrician. Anyone can put up the new fabric stands!
No need for any tools, it’s a simple to use click together system.
Say goodbye too lining up issues, our displays are all in one and legible!
Goodbye to delicate stands that

Make them come

04

July

Good things happen when people get together! – Event the right way!

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

The comfort zone, It’s a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!

The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!

Make them come!

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Create a bit of a spectacle!

We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.

Create a unique environment!

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

turn-over-a-new-leaf

12

June

Turning over a new leaf – Redesigning Solicitors Website

Do I Need a New Website?

In this blog, we will be looking to save you money! Websites are almost a necessity in today’s society with upward growing trends of online shopping and browsing, demand for businesses to have a strong online presence has never been stronger!

What is deemed a good website is constantly changing as new web design trends develop so should your website alongside them! This ensures your website works effectively towards your desired outcome! This doesn’t mean having a new website every year which would be a costly experience. Instead, with the WordPress platform, we are able to redesign your site to keep it up to trend with a professional new look for a margin of the cost.

A new looking site need not cost you thousands!

New Leaf Solicitors

We were approached by New Leaf Solicitors to make some changes to their website which we created for them previously. They felt like it needed refreshing and tweaking to look up to date with the current industry trends!

Original Site:

Their previous site was working for them at the time. It met the industry standard having fixed width. Utilising the Revolution sliders at the top of the web page to create a carousel of images and text for the user to view or click through to the relevant section! It was a clear and concise site!

Issues highlighted with the old site:

Fresh stock photography – Moving away from images that you can tell are stock!

Update meta tags for

Strawberryforweb

02

June

Be A Big Fat Brand Strawberry – Get Picked!

It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!

 

Be a great big brand strawberry!

Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!

Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.

This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.

 

 

 

 

This is not the time to be shy!

Your logo is a visual shortcut which reminds people who you are!

We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?

You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?

It may even be on your vehicles or your clothing and don’t forget your signage!

Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be

girl in a noisy place on a white background

30

May

7 Design Requests To Make Creatives Cringe!

Working in a design studio we sometimes get asked to produce something that makes our creative mojo die a little inside. The job of a Designer or Developer is to educate the client to ensure that what they are asking for is really going to help achieve the objectives they have in mind!

In this blog, we have pooled together some common misconceptions or errors that customers request that hinders their chances at marketing success.

To avoid facing these issues take note of the following to really get the best quality, whether it be a simple business card or a piece of sales literature with a clear focus on acquiring new customers!

1. Can I Have Music Playing On The landing page?

The issue with having music playing on the landing page is that this can be very distracting to a potential customer. The website viewer may already have music playing, this will instantly make them want to get off your web page as soon as possible! It’ll be a shock to certain users who are unsure of where the music is coming from and may have the volume turned up high! It’s unprofessional and doesn’t provide the right message to the target markets! If you need to display some sort of music on your home page the best method is to not have it ‘autoplay’ simply give the user the ability to control the music!

2. Providing The Right Product For The Purpose!

Sometimes people get their heads set on a certain media type. Whether it