not-fit-for-purpose

26

October

9 Questions For Finding The Perfect Web Designer

Here at Oxygen, we want to help you know the right questions for finding the perfect web designer. Ensuring you know exactly what to look for in a web design agency.

Whether you’re looking for, from a simple static WordPress page or e-commerce site. You need to make sure you are asking the right questions. These questions will help you look and find the right information.

Recently we had a customer come to us to ‘Fix’ his brand new site. This is the last thing we want to see. Someone promised the earth and didn’t have the skills or capacity to deliver. The last thing we want is seeing people stitched up, quality and service are so important.

 

We believe your success is our success.

Now its time to do your homework, make sure you know what to ask when you want a new website or an old site rebuild.

 

9 Questions For Finding The Perfect Web Designer
1/ Firstly make sure they know what your goals are from your website!

Brand awareness, Online sales, Generating sales enquires, Driving traffic to landing pages, Encouraging more CTA calling the business

2/ What approach do you have for site usability?

Think of what you want from a site. Remembering usability and navigation is key to the user experience. How do they ensure it will be user-friendly?

3/ Do you have examples of clients with similar goals?

They say the proof is in the pudding, which is exactly what you want to see. Don’t just their word, see the examples and speak to them

The Rugby Floor Company Homepage

12

October

The Rugby Floor Company New Website Launch

Bespoke New Website Design

A Rugby flooring specialist wanted a newly redesigned website, showcasing their luxury products and services.

Having recently opened a beautiful showroom, Jane contacted Oxygen Graphics about redesigning her current website. Feeling her current site, to be being dated. She felt it wasn’t doing the business justice.

Jane from The Rugby Floor Company knew exactly how they wanted the website to look, how it would navigate and what functionalities were required. They also had a clear target audience and knew what sort of budget they wanted to keep within.

This was a perfect place to start, with a such a clear brief.

Tom our Web Designer on the project loved the challenge and worked closely with Jane to achieve the perfect site.

Requirement feature of the website;

Redesign with a more modern luxurious site to appeal to her target audience.
Custom designed, not based on templates.
Easy to use Content Management System – Allowing them to edit, update and maintain the site.
Useful articles blog section for tips on floor maintenance and design advice.
Product browsing with links to third-party suppliers.
Brochure downloads.
Web Enquiry form.
Social media integration (links in header and footer).
Standard responsive design to work on all devices.
Proofread all copy provided.

 

The Result

The Rugby Floor Company now have a modern, responsive, bespoke website. Already with a lot of positive feedback from our client and their customers too.

We wish them every success in the future and hope to work with them again on other projects.

 

Are you looking for a new website?
Contact us today and book a FREE 1 HOUR consultation to find the best solution for

Knowing your website goals

27

September

Our 5 Top Marketing Tips For Business

Our top marketing tips whatever your business goal, as you can’t just focus on one area. You need to include a mix of different activities both online and offline. You won’t need a budget to break the bank, just a little creativity.

Top 5 Marketing Tips For Business

Optimise SEO

Being page one of Google is most businesses goals. The reality is, it’s hard work and requires a lot of money and resources to stay on page one organically.

Google will send a potential customer to the most relevant sites for the searches performed. To trusted, user-friendly, well-optimised sites. The best starting point is to have a search engine friendly website with relevant structured content your customers will want to see.

Relevance is key – What would your customer be looking for?
Keywords – Identifying appropriate keywords
Performance – Are site speed slow, are all pages working without errors?
Security – Does your site look safe, do you have an SSL certificate?
User Experience – Is your site easy to navigate, mobile responsive?

 

Paid Search

Google paid adverts are a way of driving traffic instantly to your website.

Google Search, Google Display and Google Shopping cover all the areas you could possibly need to advertise your business via Google Adwords.

Adverts at the top, side and even bottom of Google Search are all paid adverts. They also do placement adverts on related Google sites, on the sites that are likely to be visited but your target audience.

Google adverts can be completely tailored to your company goals, with specific targets in mind. Pay-Per-Click adverts mean you

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

turn-over-a-new-leaf

12

June

Turning over a new leaf – Redesigning Solicitors Website

Do I Need a New Website?

In this blog, we will be looking to save you money! Websites are almost a necessity in today’s society with upward growing trends of online shopping and browsing, demand for businesses to have a strong online presence has never been stronger!

What is deemed a good website is constantly changing as new web design trends develop so should your website alongside them! This ensures your website works effectively towards your desired outcome! This doesn’t mean having a new website every year which would be a costly experience. Instead, with the WordPress platform, we are able to redesign your site to keep it up to trend with a professional new look for a margin of the cost.

A new looking site need not cost you thousands!

New Leaf Solicitors

We were approached by New Leaf Solicitors to make some changes to their website which we created for them previously. They felt like it needed refreshing and tweaking to look up to date with the current industry trends!

Original Site:

Their previous site was working for them at the time. It met the industry standard having fixed width. Utilising the Revolution sliders at the top of the web page to create a carousel of images and text for the user to view or click through to the relevant section! It was a clear and concise site!

Issues highlighted with the old site:

Fresh stock photography – Moving away from images that you can tell are stock!

Update meta tags for

ontherocksBooking

08

May

Cooking with creativity – On The Rocks

 

The new and improved On The Rocks 

This week’s case study is all about Rugby’s favourite restaurant, On The Rocks. We have been working with On The Rocks since they’ve opened, working closely to provide help with all things marketing. This ranges from menu printing to posters and business stationary! We have also helped On The Rocks with seasonal events they have hosted such as Christmas Parties and Mother’s Day meals. Recently we have been working alongside the rebrand to create a new and exciting website that best promotes the restaurant.

The Website:

The Oxygen Graphics team were involved in the design and development of their multiple page, mobile responsive website. The primary function of this is to showcase menus and adapt a new process of taking online bookings. It features a clever video integration on the homepage.  The video integration provides a landing page that really stands out and makes a visual impact for the visitors on the site.

We have also added an online booking system to the website meaning that admin time is reduced for the staff members. Customers are able to place a booking online….

To get some featured imagery for the websites front page we decided to send one of the team out to take large realistic images of the restaurant. This is in-line with current trends in web design and was the best way to capture the rebranding and give the customers a feel for the restaurant environment.

The site also features an e-commerce portal where you can purchase gift vouchers to spend at the restaurant.

responsive_design2

29

March

Taking a look at the bigger picture – Online Photography Portfolios

Photography Website Design

The Oxygen team were approached by two photographers in the Rugby area to help design and develop their new websites. Each client had a unique perspective when considering how they desired their website to be designed. We had the task of fully understanding the client’s needs whilst making it work for the target audience.

Victoria Alice Photography (by Julie Mrowicki-Green):

Capturing images of peoples loved ones is at the heard of Victoria Alice Photography. Julie’s primary focus on weddings, family images, events and outdoor style photos. We had to ensure this personal perspective wasn’t lost within her website. We tried to achieve this by taking a more structured approach with her content. Breaking up each of her key sectors and placing the content in a pleasing format that reaches out to her target audience!

Victoria Alice have utilised a key web design trend with full width realistic photographs scaling the background of the site. This technique of full width imagery provides real accounts of the types of images Victoria Alice takes.

 

Annie Johnston Photography (by Annie Johnston):

Annie wanted to find a way in which to approach her potential market without compromising on design. Having worked with clients such as Boots, Bride & Groom and Good Housekeeping. We agreed the best way to do this would be to demonstrate the types of industries she had worked with. We wanted to provide a clean professional approach that appeals to her target audience. This was achieved by having a standard webpage that is quick and

applerepair

01

December

Hey Siri, Where can I get my Mac fixed in Northampton?

Northampton Apple Repair are an Apple repair centre located just outside Northampton town centre (I know, you would have never guessed their location would you!).  Their services range from iPhone screen replacement through to Mac, IMac and Macbook hardware repairs.  What these guys don’t know about the world of Apple is just not worth knowing!

Northampton Apple Repair commissioned Oxygen to develop their brand with a new, modern logo providing more impact and appeal to their target market.

The design brief was simple, “can our brand be just like Apple, but not actually be Apple…”.   So, off to work we went.

Logo Design

The logo design was based around the clean graphics used on all Apple devices, but we couldn’t use a certain piece of ‘fruit’ because of copyright infringement, so we started to brainstorm key words that we all associate with Apple problems….cracked screen…scratches…buffering…BOOM! Our eureka moment, how many times do all us Apple users see that wonderful ticking circle and know our lives are momentarily going to end, this was our muse. Incorporating Apple’s 80’s syle rainbow colour scheme and a simple font the logo was created.

Website Design

Northampton Apple Repair required a professional internet presence which advertised their services, as their tag line suggests they provide simple, effective support, so their website followed the same simple and effective design.

Our popular single page site design was developed for the project with navigable sections created to house services, imagery and contact information for the business.

Leaflets

A5 flyers were created following the same branding and style of the

COMPfeature

15

August

Covering the Mobile Generation

Compucover have been providing specialist IT insurance against theft and accidental damage since 1996. To date, they have over 500,000 clients and have become one of the UK’s leading specialist IT insurers.

Compucover commissioned Oxygen Graphics to progress their brand with a new, modern logo aligning their brand closer to their target market. The new logo stands up tall, bold and confident, capturing the character of the new branding with a fresh look. The logo has been designed to work seamlessly across multiple channels including, mobile, web & print. The old logo didn’t offer much to the brand image, but now the new logo has become an asset to the business.

The old logo included many of the characteristics of what is considered to be ‘old-fashioned’ logo design such as, drop shadows and capitalised lettering. Now, the new logo is bang on trend with the latest happenings in logo design. Totally lowercase with a geometric design, it presents a cleaner, simpler image that will increase appeal to their target market.

Once the logo was created, we could set about designing and building the new website. Like all Oxygen websites, it is now fully mobile responsive ensuring a seamless experience for Compucover customers across all channels.

 

We introduced a much more graphic theme, using large scale images on the homepage with a slider to showcase the three policy types on offer, business, education & individual. We got rid of the gradient border from the old site and replaced it with an expansive, full page site design to

autumn3

19

July

Making Student Life Easier in Coventry

autumn3

Uni City Lodge is a provider of student accommodation based in Coventry city centre, only a few minutes walk from Coventry University. As a student, leaving your parents for the first time is a scary step, that’s why Uni City Lodge aims to make your life easy, offering a range of rooms to accommodate to your individual needs from single to four bedroom apartments.

Uni City Lodge commissioned Oxygen to develop their brand with a new, modern logo providing more impact and appeal to their target market. To ensure the logo and branding are used correctly, we created their brand guidlines to keep their branding consistent and make sure it is used in the correct context.

OpenBrochure2

Once the logo was finalised, Oxygen started to work on updating the website. The brief  we were given was that it had to be a slick, user-friendly website allowing for an online quoting and booking system to reduce the office admin having to handle student enquiries. Like all our websites, Oxygen Graphics has made sure it is fully responsive on mobiles and works effectively.

MacMobileGraphic2

If you have a new project, whether it is a logo, website or you’re a new business, get in touch with us and we will offer an hour free consultation.

T. 01788 561991
E. 

33 Albert Street
Rugby
Warwickshire
United Kingdom
CV21 2SQ