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27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

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08

May

Cooking with creativity – On The Rocks

 

The new and improved On The Rocks 

This week’s case study is all about Rugby’s favourite restaurant, On The Rocks. We have been working with On The Rocks since they’ve opened, working closely to provide help with all things marketing. This ranges from menu printing to posters and business stationary! We have also helped On The Rocks with seasonal events they have hosted such as Christmas Parties and Mother’s Day meals. Recently we have been working alongside the rebrand to create a new and exciting website that best promotes the restaurant.

The Website:

The Oxygen Graphics team were involved in the design and development of their multiple page, mobile responsive website. The primary function of this is to showcase menus and adapt a new process of taking online bookings. It features a clever video integration on the homepage.  The video integration provides a landing page that really stands out and makes a visual impact for the visitors on the site.

We have also added an online booking system to the website meaning that admin time is reduced for the staff members. Customers are able to place a booking online….

To get some featured imagery for the websites front page we decided to send one of the team out to take large realistic images of the restaurant. This is in-line with current trends in web design and was the best way to capture the rebranding and give the customers a feel for the restaurant environment.

The site also features an e-commerce portal where you can purchase gift vouchers to spend at the restaurant.

Websites[10]

21

March

Top Web Design Trends

Web Design Trends of 2017

Over time trends in web-designs have drastically changed. Webpages have had to adapt to the fast rate of technological advancement. As technology advances so does our ability to create unique user experiences on websites. Here are a few of the trends to watch out for in 2017.

Large Background Imagery:

Stock images are becoming a thing of the past for websites. Users are looking for a more real approach to web-design and the fake smiles of stock photos are seemingly becoming a thing of the past.  Real full width imagery is resonating with the user to give a genuine feel for your branding.

Overload run website: is a prime example of a site utilising this trend. This is used to portray the true emotions portrayed by actual customers in this gruelling cross terrain run! Selecting the right images is key to ensuring this trend is successful.

Video Backgrounds:

Much like above with the large set images this trend is very similar. They say a picture says a thousand words. A video does even more! We have seen some great examples of this being applied on websites and we even have applied it for our own customers.

Solarflare website: Solarflare wanted a way to catch there users attention to some of the services they offer. We provided a unique background video so that as soon as you arrive on the landing page your attention is caught to the well thought of background video’s.

Whilst video isn’t a new trend per se it is

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29

January

Looking way back at social media trends

You may already know that last week was #WayBackWeek, a social media trend across Facebook, Instagram and twitter, where people shared fantastic photos of themselves from when they were younger – cue all the embarrassing outfits, cute poses and hilarious haircuts you had absolutely no choice about!

Through researching about #WayBackWeek, it has become apparent that there is no direct source as to how it began. But surely it had to start somewhere? People all over the world joined in with the cult movement but no one knows why or how it started. We aren’t complaining though, it’s a great excuse to poke fun at ourselves and show we can all have a little light-hearted banter.

It’s ‘younger brother’, as it were, #ThrowbackThursday began when Matt Halfhill (pictured below), founder of Nice Kicks, decided to post a photo of an old shoe every Thursday (each to their own) to try to break up his feed of the new fashions. This trend has evolved to become not only posting old photos, but music people used to listen to (I say bring back S Club 7, or for my colleagues, some TLC!) and the best sporting event highlights. It just goes to show how one post can have such a big impact on social media and how quick it can catch on to become a trend.

The staff here at Oxygen thought it would be comical to share some of our own #WayBackWeek photos to the world. Can you match our faces to our names?

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12

January

Fuzz Muzzle Project

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Last year, Oxygen Graphics had the opportunity to help Rob Hepburn, owner and founder of Fuzz Muzzle, develop his brand of unique, beard protecting and styling balms.

Rob began formulating his own beard products at home, cooking different recipes, until he found the perfect Sticky Toffee Beard Balm which he sold in a local store. News travelled fast and people from different areas wanted their hands on his products. Oxygen Graphics applied their creative skills into the logo, the labels for the packaging of the Fuzz Muzzle balms, oils and waxes and other print material. Fuzz Muzzle’s Sticky Toffee Beard Balm was even featured in GQ Magazine and has received a lot of positive feedback.

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Oxygen worked with Fuzz Muzzle designing and creating the woocommerce website which includes product ordering, content management, Instagram integration and a blogging platform. Fuzz Muzzle and Oxygen Graphics also collaborated with Annie Johnston Photography to produce the great, gangster-style photos for the website and Instagram feed.  We make sure our websites are responsive on mobiles, tablets, PC’s and MAC’s as well as ensuring they perform well on search engines.

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