Company branding test

20

April

Does Your Brand Meet The 3C’s Test?

Your brand symbolises everything that your business stands for. It is the foundation for all of your sales and marketing communications. Its purpose is to;  

Deliver your message 
Confirm your expertise and credentials  
Create emotional connections with your target market 
Reduce risks  
Encourage sales 
Build trust and loyalty 

And to do this, you need to invest in your brand’s design, so it is capable of capturing the attention and leaving a lasting impression on your target audience. It’s also worth remembering that often customers are willing to pay more for products and services that look better!  

How can you spot a good brand? 

Regardless of whether it’s offline (brochure) or on online (website), to stand out from the crowd your brand design needs to make use of the 3C’s: 

Clever – evolve with the changing landscape and be ahead of the curve incorporating unique ideas that challenge preconceptions, asks questions and encourages people to think. 
Creative – deliver identity and share information in an impactful way that facilitates engagement, develops relationships and makes your audience feel good. 
Consistent – has the same (or similar) messaging, tone of voice, style, colour and logo wherever and however your brand is accessed. 

Did you know? 

A robust brand creates greater recognition, loyalty and value for your business and its customers. Recent studies have shown that there is a link between having a clever, creative and consistent brand with enhanced business performance. And many top performing brands in the UK have been able to successfully translate these attributes into an increase in business value and growth.  

What makes a

Website SEO analytics

11

April

Improve Your Website Conversion Rate?

It’s a question our team get asked a lot. “How can I get more website enquiries, sales and improve my website conversion rate?” Obviously, it depends on the type of website you have i.e. e-commerce, membership, blogging, community, informational etc. but there are many things that you can do to ensure that your visitors engage more with your website.

How do you calculate your conversion rate?

This is simply the number of people who perform an action on your website, such as buying a product or service, subscribing to a newsletter or filling in a contact form, divided by the number of people who visit your site. Whilst there are variations according to industry, it may surprise you to know that in the UK, the average website conversion rate is between 2.4% and 4%, whilst the best boast a conversion rate of over 35%.

It’s as simple as 1, 2 and 3!

But before you go off and spend lots of money on marketing, it’s worth running through a quick 1, 2, 3 step process:

Define the purpose of your website and what you want visitors to do? Whether that’s buying a product, send an email, picking up the phone, downloading a document or subscribing to become a member, make sure it’s easy for them to understand and take the appropriate action.
If you don’t know what your current conversion rate is, how can you expect to improve it? Make sure your site can track visitor activity via some form of analytics and study your performance

top-static

12

January

Boost Your Marketing With The Oxygenisers

Time to revitalise and energise your marketing

 

/Oxye-gen-isers/

Verb: To Oxygenise your businesses potential for 2018, using one of our superheroes. They are known as The Oxygenisers! 

It’s the New year, what better time to step back and look at your business marketing potential.

Here at Oxygen, we have the perfect solutions to all your withering marketing woes!

Rebrand

Is your brand helping you stand out from the competition? Does it represent what product and services your business has to offer? We can offer the perfect creative solutions for your brand.

Revolutionise your Brand
Modernise your Company Logo
Reach New Demographics
Attract the right customer

Exhibition and Display

With our wide range of products to help, you stand out in the crowd in your next exhibition with unique designs. Sometimes it’s not just what you say, its how you look when you say it!

Generate the wow factor, emphasis your message
Visually striking methods to showcase your brand
Highly portable and multi-use display devices
Cost effective exhibition and display solutions

 
Website

Is your website looking dated? Is it fully responsive and mobile friendly? Are you looking for more traffic and actions being taken on your website, create more footfall in store?

Build a great online presence
Powerful bespoke web design
Responsive design for mobile devices
Boost traffic with Pay Per Click Advertising

Printing

With the ever-growing vast variety of ways to market online, offline marketing still offers a good return on investment. Having something physical that clients can take away and refer back to leaves a lasting positive impression.

An arsenal of cost-effective print products
HD printing for eye-popping clarity
Lightning fast turn around
Enhance your prints with our creative

not-fit-for-purpose

26

October

9 Questions For Finding The Perfect Web Designer

Here at Oxygen, we want to help you know the right questions for finding the perfect web designer. Ensuring you know exactly what to look for in a web design agency.

Whether you’re looking for, from a simple static WordPress page or e-commerce site. You need to make sure you are asking the right questions. These questions will help you look and find the right information.

Recently we had a customer come to us to ‘Fix’ his brand new site. This is the last thing we want to see. Someone promised the earth and didn’t have the skills or capacity to deliver. The last thing we want is seeing people stitched up, quality and service are so important.

 

We believe your success is our success.

Now its time to do your homework, make sure you know what to ask when you want a new website or an old site rebuild.

 

9 Questions For Finding The Perfect Web Designer
1/ Firstly make sure they know what your goals are from your website!

Brand awareness, Online sales, Generating sales enquires, Driving traffic to landing pages, Encouraging more CTA calling the business

2/ What approach do you have for site usability?

Think of what you want from a site. Remembering usability and navigation is key to the user experience. How do they ensure it will be user-friendly?

3/ Do you have examples of clients with similar goals?

They say the proof is in the pudding, which is exactly what you want to see. Don’t just their word, see the examples and speak to them

The Rugby Floor Company Homepage

12

October

The Rugby Floor Company New Website Launch

Bespoke New Website Design

A Rugby flooring specialist wanted a newly redesigned website, showcasing their luxury products and services.

Having recently opened a beautiful showroom, Jane contacted Oxygen Graphics about redesigning her current website. Feeling her current site, to be being dated. She felt it wasn’t doing the business justice.

Jane from The Rugby Floor Company knew exactly how they wanted the website to look, how it would navigate and what functionalities were required. They also had a clear target audience and knew what sort of budget they wanted to keep within.

This was a perfect place to start, with a such a clear brief.

Tom our Web Designer on the project loved the challenge and worked closely with Jane to achieve the perfect site.

Requirement feature of the website;

Redesign with a more modern luxurious site to appeal to her target audience.
Custom designed, not based on templates.
Easy to use Content Management System – Allowing them to edit, update and maintain the site.
Useful articles blog section for tips on floor maintenance and design advice.
Product browsing with links to third-party suppliers.
Brochure downloads.
Web Enquiry form.
Social media integration (links in header and footer).
Standard responsive design to work on all devices.
Proofread all copy provided.

 

The Result

The Rugby Floor Company now have a modern, responsive, bespoke website. Already with a lot of positive feedback from our client and their customers too.

We wish them every success in the future and hope to work with them again on other projects.

 

Are you looking for a new website?
Contact us today and book a FREE 1 HOUR consultation to find the best solution for

Knowing your website goals and conversions

27

September

Our 5 Top Marketing Tips For Business

Our top marketing tips whatever your business goal, as you can’t just focus on one area. You need to include a mix of different activities both online and offline. You won’t need a budget to break the bank, just a little creativity.

Top 5 Marketing Tips For Business

Optimise SEO

Being page one of Google is most businesses goals. The reality is, it’s hard work and requires a lot of money and resources to stay on page one organically.

Google will send a potential customer to the most relevant sites for the searches performed. To trusted, user-friendly, well-optimised sites. The best starting point is to have a search engine friendly website with relevant structured content your customers will want to see.

Relevance is key – What would your customer be looking for?
Keywords – Identifying appropriate keywords
Performance – Are site speed slow, are all pages working without errors?
Security – Does your site look safe, do you have an SSL certificate?
User Experience – Is your site easy to navigate, mobile responsive?

 

Paid Search

Google paid adverts are a way of driving traffic instantly to your website.

Google Search, Google Display and Google Shopping cover all the areas you could possibly need to advertise your business via Google Adwords.

Adverts at the top, side and even bottom of Google Search are all paid adverts. They also do placement adverts on related Google sites, on the sites that are likely to be visited but your target audience.

Google adverts can be completely tailored to your company goals, with specific targets in mind. Pay-Per-Click adverts mean you

Coventry Experience the City

08

September

New website for Coventry BID is now live!

This months featured project is the new Coventry BID Website.

The new site which we’ve built and developed has now launched for Coventry Business Improvement District (BID)

The fully responsive website designed to promote the ever developing City Centre of Coventry. With the continuous help and work done by Coventry Business Improvement District.

This includes all the Cities latest news, events and information. Plus a directory of all the businesses within the city centres ring road.

One main concepts for the website is to be the top directory for visitors and businesses alike coming to Coventry. As a result we’ve created an in depth dynamic search functionality. Featuring all the information you will ever require for any visit into the City Centre.

The search features includes all information for the following;

Shopping
Dining
Experiences
Events
Professional Services
Associated Members

For example each category provides detailed information on places and types of shopping, to current sales and discounts they are offering. Each business featured includes maps of the locations. While also recommending the best places for parking and prices!

 

Visit the Coventry BID site today to find all the information you’ll need for your next trip to the City Centre.

 

This site was designed by Jade Studio, with the website developed and build by Oxygen Graphics. All business information was kindly provided by East Village PR. Our businesses came together to create this perfect user friendly concept.

Coventry BID website is partnered with local businesses to promote, support and develop the local area by boosting the city centres potential. Helping to make Coventry an ideal place to visit and work within.

 

 

Projects by Coventry BID vary vastly from promoting large events to cleanliness of

Show off sale

01

September

Exhibit Displays Sale! Time To Show Off!

The Exhibit SALE is now on!

 

We’ve gone and made this Exhibit season even easier to display your brand!

Absolutely everything you need to show off is now on offer, you won’t want to miss out.

It’s our job to make you stand out from the crowd. Whether it’s attracting the attention of existing customers or attracting new customers. We’ve got it all covered!

We’re here to help you show off in the best possible way for your business this exhibit season.

 

Let’s channel your inner exhibitionist.

 

 

With so many events taking place where will your potential customers be attending this autumn? A trade fair? A Convention? Vintage Fete? Musical Festival?

Be there and drum up business for your company with a displays they won’t forget.

Why blend in when you were born to stand out?!

 

Download Your Free Exhibiting Guide today! 

 

With hundreds of ideas to promote your brand indoor and outdoors! Deciding to exhibit is one thing, making people notice you is another.

 

 

The great thing about our new display range is it’s total reusable and completely modular.

Deciding to exhibit is one thing, making people notice you is another.

 

We’ve taken all the BAD THINGS about exhibiting and turned them into GOOD THINGS! 

 

Exhibiting can be hard work, so we’ve worked hard to help solve all these typical issue with our fabric display range.

You don’t need to be a builder or electrician. Anyone can put up the new fabric stands!
No need for any tools, it’s a simple to use click together system.
Say goodbye too lining up issues, our displays are all in one and legible!
Goodbye to delicate stands that

Benefits of mobile responsive websites

29

August

Top Benefits Of A Mobile Responsive Website

Here’s how being mobile responsive WILL benefit your business.

The benefits of being mobile responsive.

Why mobile responsive sites work.

 

Make them come

04

July

Good things happen when people get together! – Event the right way!

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

The comfort zone, It’s a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!

The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!

Make them come!

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Create a bit of a spectacle!

We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.

Create a unique environment!