Your brand symbolises everything that your business stands for. It is the foundation for all of your sales and marketing communications. Its purpose is to;
Deliver your message
Confirm your expertise and credentials
Create emotional connections with your target market
Build trust and loyalty
And to do this, you need to invest in your brand’s design, so it is capable of capturing the attention and leaving a lasting impression on your target audience. It’s also worth remembering that often customers are willing to pay more for products and services that look better!
How can you spot a good brand?
Regardless of whether it’s offline (brochure) or on online (website), to stand out from the crowd your brand design needs to make use of the 3C’s:
Clever – evolve with the changing landscape and be ahead of the curve incorporating unique ideas that challenge preconceptions, asks questions and encourages people to think.
Creative – deliver identity and share information in an impactful way that facilitates engagement, develops relationships and makes your audience feel good.
Consistent – has the same (or similar) messaging, tone of voice, style, colour and logo wherever and however your brand is accessed.
Did you know?
A robust brand creates greater recognition, loyalty and value for your business and its customers. Recent studies have shown that there is a link between having a clever, creative and consistent brand with enhanced business performance. And many top performing brands in the UK have been able to successfully translate these attributes into an increase in business value and growth.
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