Make them come

04

July

Good things happen when people get together! – Event the right way!

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

The comfort zone, It’s a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!

The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!

Make them come!

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Create a bit of a spectacle!

We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.

Create a unique environment!

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

Strawberryforweb

02

June

Be A Big Fat Brand Strawberry – Get Picked!

It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!

 

Be a great big brand strawberry!

Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!

Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.

This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.

 

 

 

 

This is not the time to be shy!

Your logo is a visual shortcut which reminds people who you are!

We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?

You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?

It may even be on your vehicles or your clothing and don’t forget your signage!

Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be

girl in a noisy place on a white background

30

May

7 Design Requests To Make Creatives Cringe!

Working in a design studio we sometimes get asked to produce something that makes our creative mojo die a little inside. The job of a Designer or Developer is to educate the client to ensure that what they are asking for is really going to help achieve the objectives they have in mind!

In this blog, we have pooled together some common misconceptions or errors that customers request that hinders their chances at marketing success.

To avoid facing these issues take note of the following to really get the best quality, whether it be a simple business card or a piece of sales literature with a clear focus on acquiring new customers!

1. Can I Have Music Playing On The landing page?

The issue with having music playing on the landing page is that this can be very distracting to a potential customer. The website viewer may already have music playing, this will instantly make them want to get off your web page as soon as possible! It’ll be a shock to certain users who are unsure of where the music is coming from and may have the volume turned up high! It’s unprofessional and doesn’t provide the right message to the target markets! If you need to display some sort of music on your home page the best method is to not have it ‘autoplay’ simply give the user the ability to control the music!

2. Providing The Right Product For The Purpose!

Sometimes people get their heads set on a certain media type. Whether it

marketingrestaurants

22

May

11 Top Marketing Ideas For Your Restaurant!

Are you running out of new marketing ideas? 
Do you want more reservations for your restaurant or cafe?

Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!

1.Loyalty Programs!

Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.

2. Start a blog (much like this one!)

Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!

3. Email Newsletters

Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.

4. INSTAGRAM

Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast).  Join them and be proud to post up the food & drink you serve and want everyone to see!

5. Trip Advisor

Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting!

QR Code

26

April

QR codes, dead and buried?

You’ve probably all heard of QR Codes but how many of you have used them? There is so much publicity on QR codes and how they are irrelevant or just a marketing fad.

This got members of Oxygen talking and our views are very different. We feel that QR codes have a major place for businesses and here are the top 5 reasons why!

1 – Real Time promotions

Make information minimal by providing a QR code in the correct location.
Use QR codes to give customers the most accurate up to date information!

2 – Provide a quick connection between the physical and the virtual

Scan the QR code and be presented with mobile responsive webpage.
Saves you time by not having to type in a web address reduces the chances of typos.
It’s a useful way of showcasing your website for the mobile content viewer!

3 – Trackable

Ability to monitor the campaigns success using tracking software therefore makes it a valuable marketing tool.

4 – The Curiosity factor

The idea that you don’t know what it connects too is just too much for us at Oxygen

5- They’re free!

Considering it’s free to create a QR code what’s the harm in trying one for your business.

On The Rocks Restaurant have a QR code system for their gift vouchers purchased via their website. Staff scan the QR code and determine the value of the voucher. The data from the scan also checks if the gift card is valid. This unique method provides a quick and efficient means of processing vouchers in a busy restaurant environment.

Webropol have utilised the QR code for their business cards.

Leopard

03

April

A Feeling on Print and First Impressions – Grand Suede

Make your customer’s feel the Grand Suede

DON’T GIVE THEM A CHOICE. Make them take notice. Activate their primal instincts. Sight. Touch. We’re programmed to use senses to make automatic decisions. The more senses you can stimulate with your marketing, the better. This April we have an offer on our Grand Suede 450gsm card! Make your customers notice your marketing, finish your marketing activities with Grand Suede to stimulate their senses. First impressions really do count! Make them feel it!

Products:

Here at Oxygen we are trying to ensure that we offer the best quality products at the most competitive prices. We reduced our prices last month with up to 67% off and this month were giving you an extra 20% off products such as:

Business cards

Business cards are one of our best sellers! Make your business cards stand out from the crowd. We have all been there you get given a business card they all look the same. Make your card stand out from the crowd by utilising the highest quality card and the signature Grand Suede finish. By giving your card a unique design and a high quality finish such as Grand Suede you will stand out from your competition and provide your customers with assurance that you are the business they should choose.

Here is some of the great pricing on business cards:

250   = £107.10, £35.10, £28
500   = £112.50, £36.90, £29
1000 = £138.60, £49.50, £39

A6 Showcards

Our Grande Suede Showcards are so tantalisingly tactile no one will be able to resist giving them a little rub. The soft-touch

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08

July

July Offers 2016

It’s our First Class Display and Print sale this July. Why ‘First Class’ you’re wondering? These days it’s always possible to find someone to do something cheaper, but we would love to share how our print quality compares with others. We have put together introductory offers on lots of new ways to promote yourself, so you can be one of the first to get the look.

Up to 60% off bestselling StarMarque Business Cards. You won’t fail to get noticed with eye-catching spot gloss highlights!

£20 off Grand Suede Folders. We now offer these folders in A5 as well as A4 because they were so popular! Both have a lovely soft touch, suede-feel lamination and are printed on every side and flap.

Save £99 on a Free SSL Certificate. What’s SSL? You know when you visit some websites, you see a little padlock symbol in the browser bar? That means that the website is securely encrypting data it’s sending between you and the server. That is important for keeping data safe. If people are registering on your website, or you’re storing any personal details, you should definitely consider SSL.

Save £100 off both backdrop Curve Stands 24 and 30. Lightweight and eye-catching, both are great backdrops for your expo. Both are double sided, made of numbered, aluminium tubes which click together with a snug-fit, stretchy fabric graphic. They are machine washable.

 

If you are interested in our July offers, please visit www.printing.com/uk/july-sale or feel free to drop us a line on 01788 561991 or stop by

29

December

The January Printing Sales are here!!!

Printer in RugbyThe start of the new year means exciting new business opportunities for new and existing businesses, we can give you the best promotional prints with our January sales. Start a conversation that helps you grow. Flyers, leaflets and other printing in general provides a direct and distinct method of promotion that can help start your conversation.

SpeechBubbles-blog

If 86% of people have connected with an organisation online in response to receiving an item of printing, why not give yourself that advantage? What do you have to loose?

This month with half price on business cards, leaflets, flyers stickers, showcards, scratch cards and postcards. Also enjoy 25% off booklets. These fantastic offers are all you need to really sell yourself and get a head start in the new year.

Why not use our postcards as customer feedback forms? With 250 A6 postcards from just £68, reduced from £136. Attract attention with eye-catching gloss promo flyers with 5,000 for only £74! or capture their interest with a leaflet. Leaflets  start from just £50 for 250 A6 size.

Find all of our January sale items here.

24

July

Gary Hopkins Associates New Branding and Website Project

Gary Hopkins Associates is a training, coaching and mentoring company who combine consulting, facilitation and training to help develop short, medium and long term results for any organisation.

Based in Staverton, Northamptonshire, Gary Hopkins’ mission is to leave a positive and lasting imprint on the organisation’s they work with. Gary’s invaluable medical device experience and extensive knowledge of both the NHS and Private Healthcare Sectors makes him an expert in the field of consultancy.

Gary approached Oxygen about designing a new logo, interactive website and elegant business card. The team at Oxygen implemented the work that Gary desired by creating a modern and professional website that offers easy-to-use navigation as well as being very informative for his potential customers. The dynamic design that Oxygen’s web team produced was highly complimented by Gary:

“The ability of Malcolm, David and Adam to listen to a brief, enhance an original idea or thought and then deliver exactly what they say they would, on time and on budget has been exceptional.” 

The guidelines were clear for Oxygen’s design team, they were required to build a successful brand that would reflect Gary’s expertise. From his logo it is clearly visible that the branding for Gary Hopkins Associates is one that will be very recognisable. Oxygen Graphics can produce a branded logo for any company or organisation with our friendly professional service.

“I could not be more impressed with the service that I have enjoyed to date, and I would not hesitate to recommend them to anyone looking for similar products