Being Consistent is the key to success!
Your logo and brand are visual shortcuts. They powerfully help people remember you. Be Clear!
The more consistent you are, the more powerful the memory magnification effect.
Let’s Picture It
You’ve been trying to win a customer, you amaze them with a new brochure or mailer you’ve produced. Or maybe it was the fancy new banner on that attracted them to your premises?
The question is, what do they do next?
Probably Google you, almost certainly look at your website. Why? For more information and for the assurance. So they can decide for themselves if you’re credible.
Does the “Online you” match the “Offline you”??
According to Google, 76% of people visit a local business within 24 hours of searching on their mobile. 28% end up actually buying something.
Does your website match your signage? Are there different generations of branding across your leaflets, brochures, posters and website? Different colour schemes, does it even look like the same brand anymore?
To a stranger, that’s confusing. Confusing the customer from the off is a sure way to block any sales from taking place.
All Roads Lead To Your Website
It’s easy to give equal weight to all your products and services you have to offer. In doing this you’d be doing your business a disservice.
People visit your site for a reason, figure out what that main reason is. Then make it the single biggest call-to-action on the relevant page. If they are indeed looking for something else also, trust them to find it on your menu.