Owls ready GDPR

06

October

GDPR Will Effect Us All – It’s Coming Soon

 We like to keep things like-hearted here at Oxygen but we need to get serious.
The Law is changing!

It not only effects our business it will affect your business too! It’s not a Law that is just for those big corporations either we’re afraid.

We’ll try and do our best to make this clear to understand, it certainly gave us a sore head working it all out.

GDPR – Whats the Fuss All About?

If you use email marketing, send direct mail or make sales calls this will affect you! The law is changing what you can and cant do.

This all comes into play 25th May 2018 General Data Protection Regulations (GDPR)

It may be easy to say “I’ll worry about it next year”  The new GDPR law is a complex and extensive law. Heres some advice we’ve been able to put together that will help you comply with the new changes.

It’s easy to think you don’t collect data but if you’re using any tracking tools like Google Analytics on your website you are. This can include anything from individuals IP addresses or a simple contact form.

People have a right to know what personal information you’re storing about them and what data you might have.

Privacy Policy

If your site doesn’t have one it needs one to comply. It needs to tell people what you’re going to do with the data. We can provide templates for you to edit for your business and remove the parts that aren’t applicable.  We can add a Privacy Policy page,

Make them come

04

July

Good things happen when people get together! – Event the right way!

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

The comfort zone, It’s a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!

The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!

Make them come!

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Create a bit of a spectacle!

We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.

Create a unique environment!

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

Strawberryforweb

02

June

Be A Big Fat Brand Strawberry – Get Picked!

It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!

 

Be a great big brand strawberry!

Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!

Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.

This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.

 

 

 

 

This is not the time to be shy!

Your logo is a visual shortcut which reminds people who you are!

We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?

You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?

It may even be on your vehicles or your clothing and don’t forget your signage!

Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be

marketingrestaurants

22

May

11 Top Marketing Ideas For Your Restaurant!

Are you running out of new marketing ideas? 
Do you want more reservations for your restaurant or cafe?

Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!

1.Loyalty Programs!

Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.

2. Start a blog (much like this one!)

Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!

3. Email Newsletters

Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.

4. INSTAGRAM

Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast).  Join them and be proud to post up the food & drink you serve and want everyone to see!

5. Trip Advisor

Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting!

BK5S16LT

02

May

Summer Sizzler – Outdoor Marketing Extravaganza

It’s never been more affordable to promote your business outdoors!

Are you planning any outdoor events this summer? Going to a festival or fete? Selling your product at a fair or farmers’ markets? Sponsoring a fun run or sporting event? Get maximum exposure for your brand with our range of low-cost outdoor displays. Save up to 30% of with our special summer deals!

 Throwing some shade

Why Advertise someone else brands outside your Cafe, Bar or restaurant? Here at Oxygen we have these new printed patio parasols! These can be totally personalised to suit you. Each panel is customisable and you can design them however you like!

Glimmer –  Water Repellent Parasol – £199 Parasol Frame + Fabric
Optional base – Water filled for stability – £39

Instant Expo’s

Are you exhibiting this year? Did you know its cheaper to hire ‘Space Only’ then pay for an ugly restrictive shell scheme?

Avoid having to blu-tak posters to the wall with one of these new expo booths. They made their debut to the UK last season and now they are becoming increasingly popular.

They work best if you can hire a space which is open on two or three sides. Use both the front and back to create an eye catching display space.

The Booth Line Up:

 

 

Snuggle: New – A cosy booth 1.8m tall with a footprint of 2.0 x 2.4m – Just £795!

 

 

 

 

 

Huddle: Interesting sloped shape rises from left:1.25m to 2.3m high on the right – Just £995!

 

 

 

 

Embrace C: Curves right round on both sides to form hi-backed shape – Just £995!

 

 

 

 

Embrace

Leopard

03

April

A Feeling on Print and First Impressions – Grand Suede

Make your customer’s feel the Grand Suede

DON’T GIVE THEM A CHOICE. Make them take notice. Activate their primal instincts. Sight. Touch. We’re programmed to use senses to make automatic decisions. The more senses you can stimulate with your marketing, the better. This April we have an offer on our Grand Suede 450gsm card! Make your customers notice your marketing, finish your marketing activities with Grand Suede to stimulate their senses. First impressions really do count! Make them feel it!

Products:

Here at Oxygen we are trying to ensure that we offer the best quality products at the most competitive prices. We reduced our prices last month with up to 67% off and this month were giving you an extra 20% off products such as:

Business cards

Business cards are one of our best sellers! Make your business cards stand out from the crowd. We have all been there you get given a business card they all look the same. Make your card stand out from the crowd by utilising the highest quality card and the signature Grand Suede finish. By giving your card a unique design and a high quality finish such as Grand Suede you will stand out from your competition and provide your customers with assurance that you are the business they should choose.

Here is some of the great pricing on business cards:

250   = £107.10, £35.10, £28
500   = £112.50, £36.90, £29
1000 = £138.60, £49.50, £39

A6 Showcards

Our Grande Suede Showcards are so tantalisingly tactile no one will be able to resist giving them a little rub. The soft-touch

AUGDM2

08

August

Sell more stuff with direct mail

Everyone has email. They’re on Facebook, Twitter and Instagram all day. They’re Skyping and Snapchatting. They’re browsing and using apps. So many ways to see your marketing message… or completely miss it.

BUT… they’ve only got one letterbox, so post an offer. Why? A new survey+ found a quarter of people bought something from direct mail this year.

So, why go direct?

1. Stand out from the crowd

Direct mail is tangible, so when you land on a customer’s door mat you are already establishing a physical bond with your brand… something e-mail just can’t do. A great option to make your direct mail campaign campaign stand out is to send a ‘lumpy’ mail package.

If you want to make your customers really take notice, Oxygen Graphics can help! We can brand an enormous range of gifts including: Pens, bags, key rings, desk tidies, water bottles, bottle openers, note pads, clothing, frisbees, wine bottles, trophies, glasses and even yo yos! Click here for more information.

Anyway, when was the last time you received a yo yo in an e-mail? That’s what I thought…

Your logo, your telephone number and your web address can be included on most items, to keep you at the front of your customers’ minds. Whatever you want to say, we can help you say it.

2. Direct mail will be opened

How many e-mails do you get a day? And how many do you actually open? My money is on the answer to the first question being a lot higher than the answer to the second

Shark fin above water

04

April

April Offers 2016

Shark fin above waterWhat’s the point of marketing which gets ignored? Your prospects need to bite. They need to be entertained and kept interested in the services or products you offer. Our Promo Flyers are now up to 65% off! Why not shape them to add intrigue? Cut out any simple shape or add a pop-out credit card, easy-fold crease or tear-off perforation.

Were you one of those kids that loved origami? Well it’s time to dust off your origami black belt and get cutting and engage in some creative paper engineering.

Bespoke cut-out shapes are normally an expensive addition to your marketing campaign. Not any more. With printing.com’s revolutionary techniques, you’ll pay a fraction of the usual costs and make your marketing stand out from the clutter.

post1

03

February

February Sale

Screen shot 2015-02-03 at 11.36.56

This month is all about recycled, premium recycled leaflets, recycled one piece mailers, premium recycled folded leaflets and postcards all half price!

Premium recycled leaflets are uncoated for that modern sophisticated finnish, 250 from just £72. Have them folded for just £21 extra. Postcards are half price and great as feedback forms A6 just £68 for 250.

79% of people will act on direct mail Immediately!  If that’s the power of print, why wait?

Find these and much more, here.