Make them come

04

July

Good things happen when people get together! – Event the right way!

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

The comfort zone, It’s a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!

The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!

Make them come!

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Create a bit of a spectacle!

We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.

Create a unique environment!

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

turn-over-a-new-leaf

12

June

Turning over a new leaf – Redesigning Solicitors Website

Do I Need a New Website?

In this blog, we will be looking to save you money! Websites are almost a necessity in today’s society with upward growing trends of online shopping and browsing, demand for businesses to have a strong online presence has never been stronger!

What is deemed a good website is constantly changing as new web design trends develop so should your website alongside them! This ensures your website works effectively towards your desired outcome! This doesn’t mean having a new website every year which would be a costly experience. Instead, with the WordPress platform, we are able to redesign your site to keep it up to trend with a professional new look for a margin of the cost.

A new looking site need not cost you thousands!

New Leaf Solicitors

We were approached by New Leaf Solicitors to make some changes to their website which we created for them previously. They felt like it needed refreshing and tweaking to look up to date with the current industry trends!

Original Site:

Their previous site was working for them at the time. It met the industry standard having fixed width. Utilising the Revolution sliders at the top of the web page to create a carousel of images and text for the user to view or click through to the relevant section! It was a clear and concise site!

Issues highlighted with the old site:

Fresh stock photography – Moving away from images that you can tell are stock!

Update meta tags for

marketingrestaurants

22

May

11 Top Marketing Ideas For Your Restaurant!

Are you running out of new marketing ideas? 
Do you want more reservations for your restaurant or cafe?

Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!

1.Loyalty Programs!

Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.

2. Start a blog (much like this one!)

Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!

3. Email Newsletters

Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.

4. INSTAGRAM

Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast).  Join them and be proud to post up the food & drink you serve and want everyone to see!

5. Trip Advisor

Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting!

BK5S16LT

02

May

Summer Sizzler – Outdoor Marketing Extravaganza

It’s never been more affordable to promote your business outdoors!

Are you planning any outdoor events this summer? Going to a festival or fete? Selling your product at a fair or farmers’ markets? Sponsoring a fun run or sporting event? Get maximum exposure for your brand with our range of low-cost outdoor displays. Save up to 30% of with our special summer deals!

 Throwing some shade

Why Advertise someone else brands outside your Cafe, Bar or restaurant? Here at Oxygen we have these new printed patio parasols! These can be totally personalised to suit you. Each panel is customisable and you can design them however you like!

Glimmer –  Water Repellent Parasol – £199 Parasol Frame + Fabric
Optional base – Water filled for stability – £39

Instant Expo’s

Are you exhibiting this year? Did you know its cheaper to hire ‘Space Only’ then pay for an ugly restrictive shell scheme?

Avoid having to blu-tak posters to the wall with one of these new expo booths. They made their debut to the UK last season and now they are becoming increasingly popular.

They work best if you can hire a space which is open on two or three sides. Use both the front and back to create an eye catching display space.

The Booth Line Up:

 

 

Snuggle: New – A cosy booth 1.8m tall with a footprint of 2.0 x 2.4m – Just £795!

 

 

 

 

 

Huddle: Interesting sloped shape rises from left:1.25m to 2.3m high on the right – Just £995!

 

 

 

 

Embrace C: Curves right round on both sides to form hi-backed shape – Just £995!

 

 

 

 

Embrace

Leopard

03

April

A Feeling on Print and First Impressions – Grand Suede

Make your customer’s feel the Grand Suede

DON’T GIVE THEM A CHOICE. Make them take notice. Activate their primal instincts. Sight. Touch. We’re programmed to use senses to make automatic decisions. The more senses you can stimulate with your marketing, the better. This April we have an offer on our Grand Suede 450gsm card! Make your customers notice your marketing, finish your marketing activities with Grand Suede to stimulate their senses. First impressions really do count! Make them feel it!

Products:

Here at Oxygen we are trying to ensure that we offer the best quality products at the most competitive prices. We reduced our prices last month with up to 67% off and this month were giving you an extra 20% off products such as:

Business cards

Business cards are one of our best sellers! Make your business cards stand out from the crowd. We have all been there you get given a business card they all look the same. Make your card stand out from the crowd by utilising the highest quality card and the signature Grand Suede finish. By giving your card a unique design and a high quality finish such as Grand Suede you will stand out from your competition and provide your customers with assurance that you are the business they should choose.

Here is some of the great pricing on business cards:

250   = £107.10, £35.10, £28
500   = £112.50, £36.90, £29
1000 = £138.60, £49.50, £39

A6 Showcards

Our Grande Suede Showcards are so tantalisingly tactile no one will be able to resist giving them a little rub. The soft-touch

Websites[10]

21

March

Top Web Design Trends

Web Design Trends of 2017

Over time trends in web-designs have drastically changed. Webpages have had to adapt to the fast rate of technological advancement. As technology advances so does our ability to create unique user experiences on websites. Here are a few of the trends to watch out for in 2017.

Large Background Imagery:

Stock images are becoming a thing of the past for websites. Users are looking for a more real approach to web-design and the fake smiles of stock photos are seemingly becoming a thing of the past.  Real full width imagery is resonating with the user to give a genuine feel for your branding.

Overload run website: is a prime example of a site utilising this trend. This is used to portray the true emotions portrayed by actual customers in this gruelling cross terrain run! Selecting the right images is key to ensuring this trend is successful.

Video Backgrounds:

Much like above with the large set images this trend is very similar. They say a picture says a thousand words. A video does even more! We have seen some great examples of this being applied on websites and we even have applied it for our own customers.

Solarflare website: Solarflare wanted a way to catch there users attention to some of the services they offer. We provided a unique background video so that as soon as you arrive on the landing page your attention is caught to the well thought of background video’s.

Whilst video isn’t a new trend per se it is

AUGDM2

08

August

Sell more stuff with direct mail

Everyone has email. They’re on Facebook, Twitter and Instagram all day. They’re Skyping and Snapchatting. They’re browsing and using apps. So many ways to see your marketing message… or completely miss it.

BUT… they’ve only got one letterbox, so post an offer. Why? A new survey+ found a quarter of people bought something from direct mail this year.

So, why go direct?

1. Stand out from the crowd

Direct mail is tangible, so when you land on a customer’s door mat you are already establishing a physical bond with your brand… something e-mail just can’t do. A great option to make your direct mail campaign campaign stand out is to send a ‘lumpy’ mail package.

If you want to make your customers really take notice, Oxygen Graphics can help! We can brand an enormous range of gifts including: Pens, bags, key rings, desk tidies, water bottles, bottle openers, note pads, clothing, frisbees, wine bottles, trophies, glasses and even yo yos! Click here for more information.

Anyway, when was the last time you received a yo yo in an e-mail? That’s what I thought…

Your logo, your telephone number and your web address can be included on most items, to keep you at the front of your customers’ minds. Whatever you want to say, we can help you say it.

2. Direct mail will be opened

How many e-mails do you get a day? And how many do you actually open? My money is on the answer to the first question being a lot higher than the answer to the second

attract

23

October

How to attract new customers

An exhibition stand is a great way to promote your company. But the first step is to choose the exhibition that is right for you. You have to go in to the exhibition with objectives you want to fulfil. Whether you are launching a new product or you want to interact with new customers, you need to decipher what you want the outcome of the exhibition to be. Generally, customers don’t have much time so the the longer you keep them at your stand, the more likely you are to grab their interest in your services and get a lead.

At events, such as trade fairs, it is important that you market your brand clearly in order to get across what it is you specialise in. Do not be fazed if there are several companies offering the same services as you, at the same event, it means the right customers will attend. Of course, if your competitors are at the same exhibition, you have to adapt your marketing technique.

Do not be afraid about being different to attract attention to your business. One way to do this is to offer promotional products such as bags, pens, mugs – practical things your customer will use everyday so they will be reminded of your company.

Here is a stand we created for British Photovoltaic Association (BPVA) at Solar Energy UK 2015.

If you need help designing or printing your stand panels, look no further! Here at Oxygen Graphics, we will help make your marketing message clear and

27

August

The Effectiveness of Email Marketing

Email Marketing isn’t necessarily a new marketing tool but it is still highly effective even after the massive boom in social media platforms. E-marketing offers businesses the opportunity to contact their clients directly in a more personal environment – the inbox!

The facts and figures surrounding e-marketing speak for themselves. Nearly all businesses use email, as a means of professional communication with clients, so for as little as 4p per email campaign it is a highly effective way of contacting your customers rather than investing in a sales person to contact them more regularly. It has been suggested by the Direct Marketing Association that email marketing has a Return on Investment (ROI) of around 4,300%, so therefore it pays for itself!

Email Marketing relies on the message being opened; this is where our marketing expertise comes into play. As an established design and marketing agency, Oxygen Graphics houses various marketing professionals who can help that email get opened! Using Google Analytics the team can see how many hits, bounces and valued reads the email has had which helps us to make the next e-marketing campaign more effective. When it is claimed that 46% of consumers receive more than 10 emails from retailers a week (Compete Survey) then you need make sure yours stands out from the crowd! This is where the Oxygen team can help with their creative design that is sure to grab your customers’ attention.

The Oxygen Graphics design team can create a full e-marketing campaign from design to content. If