Strawberryforweb

02

June

Be A Big Fat Brand Strawberry – Get Picked!

It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!

 

Be a great big brand strawberry!

Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!

Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.

This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.

 

 

 

 

This is not the time to be shy!

Your logo is a visual shortcut which reminds people who you are!

We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?

You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?

It may even be on your vehicles or your clothing and don’t forget your signage!

Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be

Rebrand copy

25

July

Does your business need to rebrand?

We get it, rebranding is a big deal. It’s no elementary task and it needs to be taken seriously. Get it wrong and you could end up on a list that you definitely do not want to be on. But take a look at your branding right now… is it communicating the message you really want it to? If not, your brand could be losing you business and you need to act fast.

No matter what the size of your business is, there comes a time when you just need to hit the refresh button. But why? Why do companies of all shapes and sizes undertake such a daunting task? So here are our top 3 reasons for rebranding:

1. Moving with the times

Take a look at your competitors branding. If it’s not better or at least on the same level then you may be in danger of being left behind. Perhaps when you started the business, finances were tight and a logo was produced on the cheap and in double time to just ‘make do’. Now I’m guessing you feel like it just doesn’t suit or business or give it enough room to grow, sound about right?

2. A change in company strategy

What was once a highly effective brand identity may become obsolete due to changes such as target audiences, positioning and even market share. It is vital for your brand to communicate the right message to the right people to ensure success.

3. Reflecting a change in your company’s offering 

So you built your brand around your

01

December

Papillon Branding Project

Papillon-Blog-Image

Oxygen is proud to have worked closely with Rugby’s newest hospitality business, Papillon Café and Bar. The team at Oxygen have worked closely with the owners at Papillon to create a new logo, shop signage, new menus and promotional leaflets.

Papillon is French for butterfly, and the café were looking for a French theme to run through their marketing. Once the logo was created, the design team could design the signs, menus and leaflets, which reflected the continental style and décor inside.

Papillon required two variations of their prints, a lighter version to represent the daytime in the café and a darker version to represent the nighttime bar. Papillon also wanted Oxygen to design an advert for the launch of the café/bar, which also was consistent with the style of the other items.

If you are starting up a new business and require a professional branding identity then please contact the Oxygen Graphics team. We will be more than happy to answer any questions you have and we can arrange a time to meet with you one-to-one. Please contact us on 01788 561991 or feel free to visit us at 33 Albert Street.

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20

February

Post with Featured Image

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20

August

Oxygen’s Guide to Copyright and Trademark of your Brand, Logo or Design

Many customers enquire about the importance of copyrighting and trade marking their brand with us because it is a significant part of the design process when building a company brand. Here is a simplified version of the basics surrounding copyrighting and trade marking.

To begin with, copyright is a form of intellectual property. It has value to its holder and it can be protected by legal means, sold outright, or licensed. Originally, the concept of copyright meant “right to copy”, but nowadays it’s a little more sophisticated. The creator of an original artwork, text or image is the person who in first instance owns the copyright in relation to that artwork.

Copyright in this sense is a bundle of rights attaching to the artwork. Therefore, technically any ‘new’ artwork or web design that is produced by the team at Oxygen is automatically copyrighted to Oxygen allowing for our customers to use these artworks, which we have designed, for their company.

We as designers cannot simply take images from Google or other Internet sources and put them into the artwork for customers. If we would require a Google image then we would have to buy the rights of this image from the copyright holder. As you can see, this is the way in which copyrighting works. You can use someone’s work if they allow you to, or if you credit them for their particular piece of work, for instance an image or text they have created.

A trademark, by definition, is anything used to distinguish