Event Case Study
Do you hold events or go to exhibitions to showcase your business? We can help design and create all the printing and displays you would need. From sponsorship banners to backdrops, promotional flags to booklets we have it all covered.
Heres an example of what we provided our client last month;
Our client The Wigley Group held its annual Open and Gala Dinner. The Wigley Group are experts in commercial property needs, risks and construction. Over the last few years they’ve managed to raise a staggering £63,000 for the charity. The charity supports The Parachute Regiment, welfare assistance to serving soldiers and their families. Also help raising money for the Wigley Support Fund, which launched this year. Helping retrain serving and injured soldiers.
This year’s Open and Gala was set to be another star-studded sporting event at Staverton Park De Vere. Which included the football legend Kevin Keegan and sports announcer John McDonald.
Proud to help promote local businesses
Oxygen are proud to have supported and participate throughout the day, which we are fortunate to do so for many years now. This year we provided more than ever, helping to create the great atmosphere this event deserves.
Some of the items we supplied:
Golfing score cards – Creating event specific branded score cards
Sponsored logos for each hole – Each promotional plaque with company details and logos
Sponsored pin flags for each hole – Each individually made with company logos
A4 evening and days event program – 250 Thick covered laminated 12 page
Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.
We helped zoom by rebranding their current logo and creating a new website for them with added functionality.
The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.
Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.
The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects. This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.
The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that
Do I Need a New Website?
In this blog, we will be looking to save you money! Websites are almost a necessity in today’s society with upward growing trends of online shopping and browsing, demand for businesses to have a strong online presence has never been stronger!
What is deemed a good website is constantly changing as new web design trends develop so should your website alongside them! This ensures your website works effectively towards your desired outcome! This doesn’t mean having a new website every year which would be a costly experience. Instead, with the WordPress platform, we are able to redesign your site to keep it up to trend with a professional new look for a margin of the cost.
A new looking site need not cost you thousands!
New Leaf Solicitors
We were approached by New Leaf Solicitors to make some changes to their website which we created for them previously. They felt like it needed refreshing and tweaking to look up to date with the current industry trends!
Their previous site was working for them at the time. It met the industry standard having fixed width. Utilising the Revolution sliders at the top of the web page to create a carousel of images and text for the user to view or click through to the relevant section! It was a clear and concise site!
Issues highlighted with the old site:
Fresh stock photography – Moving away from images that you can tell are stock!
Update meta tags for
It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!
Be a great big brand strawberry!
Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!
Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.
This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.
This is not the time to be shy!
Your logo is a visual shortcut which reminds people who you are!
We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?
You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?
It may even be on your vehicles or your clothing and don’t forget your signage!
Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be
Working in a design studio we sometimes get asked to produce something that makes our creative mojo die a little inside. The job of a Designer or Developer is to educate the client to ensure that what they are asking for is really going to help achieve the objectives they have in mind!
In this blog, we have pooled together some common misconceptions or errors that customers request that hinders their chances at marketing success.
To avoid facing these issues take note of the following to really get the best quality, whether it be a simple business card or a piece of sales literature with a clear focus on acquiring new customers!
1. Can I Have Music Playing On The landing page?
The issue with having music playing on the landing page is that this can be very distracting to a potential customer. The website viewer may already have music playing, this will instantly make them want to get off your web page as soon as possible! It’ll be a shock to certain users who are unsure of where the music is coming from and may have the volume turned up high! It’s unprofessional and doesn’t provide the right message to the target markets! If you need to display some sort of music on your home page the best method is to not have it ‘autoplay’ simply give the user the ability to control the music!
2. Providing The Right Product For The Purpose!
Sometimes people get their heads set on a certain media type. Whether it
Are you running out of new marketing ideas?
Do you want more reservations for your restaurant or cafe?
Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!
Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.
2. Start a blog (much like this one!)
Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!
3. Email Newsletters
Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.
Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast). Join them and be proud to post up the food & drink you serve and want everyone to see!
5. Trip Advisor
Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting!
The new and improved On The Rocks
This week’s case study is all about Rugby’s favourite restaurant, On The Rocks. We have been working with On The Rocks since they’ve opened, working closely to provide help with all things marketing. This ranges from menu printing to posters and business stationary! We have also helped On The Rocks with seasonal events they have hosted such as Christmas Parties and Mother’s Day meals. Recently we have been working alongside the rebrand to create a new and exciting website that best promotes the restaurant.
The Oxygen Graphics team were involved in the design and development of their multiple page, mobile responsive website. The primary function of this is to showcase menus and adapt a new process of taking online bookings. It features a clever video integration on the homepage. The video integration provides a landing page that really stands out and makes a visual impact for the visitors on the site.
We have also added an online booking system to the website meaning that admin time is reduced for the staff members. Customers are able to place a booking online….
To get some featured imagery for the websites front page we decided to send one of the team out to take large realistic images of the restaurant. This is in-line with current trends in web design and was the best way to capture the rebranding and give the customers a feel for the restaurant environment.
The site also features an e-commerce portal where you can purchase gift vouchers to spend at the restaurant.
It’s never been more affordable to promote your business outdoors!
Are you planning any outdoor events this summer? Going to a festival or fete? Selling your product at a fair or farmers’ markets? Sponsoring a fun run or sporting event? Get maximum exposure for your brand with our range of low-cost outdoor displays. Save up to 30% of with our special summer deals!
Throwing some shade
Why Advertise someone else brands outside your Cafe, Bar or restaurant? Here at Oxygen we have these new printed patio parasols! These can be totally personalised to suit you. Each panel is customisable and you can design them however you like!
Glimmer – Water Repellent Parasol – £199 Parasol Frame + Fabric
Optional base – Water filled for stability – £39
Are you exhibiting this year? Did you know its cheaper to hire ‘Space Only’ then pay for an ugly restrictive shell scheme?
Avoid having to blu-tak posters to the wall with one of these new expo booths. They made their debut to the UK last season and now they are becoming increasingly popular.
They work best if you can hire a space which is open on two or three sides. Use both the front and back to create an eye catching display space.
The Booth Line Up:
Snuggle: New – A cosy booth 1.8m tall with a footprint of 2.0 x 2.4m – Just £795!
Huddle: Interesting sloped shape rises from left:1.25m to 2.3m high on the right – Just £995!
Embrace C: Curves right round on both sides to form hi-backed shape – Just £995!
You’ve probably all heard of QR Codes but how many of you have used them? There is so much publicity on QR codes and how they are irrelevant or just a marketing fad.
This got members of Oxygen talking and our views are very different. We feel that QR codes have a major place for businesses and here are the top 5 reasons why!
1 – Real Time promotions
Make information minimal by providing a QR code in the correct location.
Use QR codes to give customers the most accurate up to date information!
2 – Provide a quick connection between the physical and the virtual
Scan the QR code and be presented with mobile responsive webpage.
Saves you time by not having to type in a web address reduces the chances of typos.
It’s a useful way of showcasing your website for the mobile content viewer!
3 – Trackable
Ability to monitor the campaigns success using tracking software therefore makes it a valuable marketing tool.
4 – The Curiosity factor
The idea that you don’t know what it connects too is just too much for us at Oxygen
5- They’re free!
Considering it’s free to create a QR code what’s the harm in trying one for your business.
On The Rocks Restaurant have a QR code system for their gift vouchers purchased via their website. Staff scan the QR code and determine the value of the voucher. The data from the scan also checks if the gift card is valid. This unique method provides a quick and efficient means of processing vouchers in a busy restaurant environment.
Webropol have utilised the QR code for their business cards.