Knowing your website goals

27

September

Our 5 Top Marketing Tips For Business

Our top marketing tips whatever your business goal, as you can’t just focus on one area. You need to include a mix of different activities both online and offline. You won’t need a budget to break the bank, just a little creativity.

Top 5 Marketing Tips For Business

Optimise SEO

Being page one of Google is most businesses goals. The reality is, it’s hard work and requires a lot of money and resources to stay on page one organically.

Google will send a potential customer to the most relevant sites for the searches performed. To trusted, user-friendly, well-optimised sites. The best starting point is to have a search engine friendly website with relevant structured content your customers will want to see.

Relevance is key – What would your customer be looking for?
Keywords – Identifying appropriate keywords
Performance – Are site speed slow, are all pages working without errors?
Security – Does your site look safe, do you have an SSL certificate?
User Experience – Is your site easy to navigate, mobile responsive?

 

Paid Search

Google paid adverts are a way of driving traffic instantly to your website.

Google Search, Google Display and Google Shopping cover all the areas you could possibly need to advertise your business via Google Adwords.

Adverts at the top, side and even bottom of Google Search are all paid adverts. They also do placement adverts on related Google sites, on the sites that are likely to be visited but your target audience.

Google adverts can be completely tailored to your company goals, with specific targets in mind. Pay-Per-Click adverts mean you

Show off sale

01

September

Exhibit Displays Sale! Time To Show Off!

The Exhibit SALE is now on!

 

We’ve gone and made this Exhibit season even easier to display your brand!

Absolutely everything you need to show off is now on offer, you won’t want to miss out.

It’s our job to make you stand out from the crowd. Whether it’s attracting the attention of existing customers or attracting new customers. We’ve got it all covered!

We’re here to help you show off in the best possible way for your business this exhibit season.

 

Let’s channel your inner exhibitionist.

 

 

With so many events taking place where will your potential customers be attending this autumn? A trade fair? A Convention? Vintage Fete? Musical Festival?

Be there and drum up business for your company with a displays they won’t forget.

Why blend in when you were born to stand out?!

 

Download Your Free Exhibiting Guide today! 

 

With hundreds of ideas to promote your brand indoor and outdoors! Deciding to exhibit is one thing, making people notice you is another.

 

 

The great thing about our new display range is it’s total reusable and completely modular.

Deciding to exhibit is one thing, making people notice you is another.

 

We’ve taken all the BAD THINGS about exhibiting and turned them into GOOD THINGS! 

 

Exhibiting can be hard work, so we’ve worked hard to help solve all these typical issue with our fabric display range.

You don’t need to be a builder or electrician. Anyone can put up the new fabric stands!
No need for any tools, it’s a simple to use click together system.
Say goodbye too lining up issues, our displays are all in one and legible!
Goodbye to delicate stands that

Exhibition pop up stands

01

August

Get ready to get busy, this exhibitions and event season

Is the thought of exhibitions and events filling you with dread?

Those heavy metal magnetic, forever creased stands. Which take an age to put up, let alone trying to make it all align correctly!

Then it’s the waiting and hoping that your stand does your brand the justice it deserves…

We have the best solutions for your exhibitions and events needs!  

 

Like most businesses you want to catch the eye of potential clients and customers. Exhibiting your products and services is a great way to get your companies brand out there!

Catch that marketing buzz for your company with our new fabric display range. Displays that pop up in minutes, easy to transport and completely reusable!

Let’s go outside!

There are tonnes of events large and small happening over the next few months. Make sure you stand out in those crowds, showing your companies true potential.

Make the most of our waterproof display range, which you can then use indoors throughout the winter months.

They say images and photos can speaks a thousand words, let your display do the talking. Be the one they want to visit and won’t forget!

Are you ready to get busy? 

September through to December is harvest time. Back to school and back to business with a bang. It’s time to make sure you are ready!

We all need to be where the customers are, that’s online and offline. It’s at exhibitions, events, festivals or fairs. It’s selling to via ecommerce and persuading, face to face.

The best businesses use a combination of print, display and digital marketing to reach customers

Make them come

04

July

Good things happen when people get together! – Event the right way!

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

The comfort zone, It’s a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!

The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!

Make them come!

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Create a bit of a spectacle!

We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.

Create a unique environment!

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

Strawberryforweb

02

June

Be A Big Fat Brand Strawberry – Get Picked!

It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!

 

Be a great big brand strawberry!

Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!

Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.

This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.

 

 

 

 

This is not the time to be shy!

Your logo is a visual shortcut which reminds people who you are!

We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?

You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?

It may even be on your vehicles or your clothing and don’t forget your signage!

Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be

girl in a noisy place on a white background

30

May

7 Design Requests To Make Creatives Cringe!

Working in a design studio we sometimes get asked to produce something that makes our creative mojo die a little inside. The job of a Designer or Developer is to educate the client to ensure that what they are asking for is really going to help achieve the objectives they have in mind!

In this blog, we have pooled together some common misconceptions or errors that customers request that hinders their chances at marketing success.

To avoid facing these issues take note of the following to really get the best quality, whether it be a simple business card or a piece of sales literature with a clear focus on acquiring new customers!

1. Can I Have Music Playing On The landing page?

The issue with having music playing on the landing page is that this can be very distracting to a potential customer. The website viewer may already have music playing, this will instantly make them want to get off your web page as soon as possible! It’ll be a shock to certain users who are unsure of where the music is coming from and may have the volume turned up high! It’s unprofessional and doesn’t provide the right message to the target markets! If you need to display some sort of music on your home page the best method is to not have it ‘autoplay’ simply give the user the ability to control the music!

2. Providing The Right Product For The Purpose!

Sometimes people get their heads set on a certain media type. Whether it

BK5S16LT

02

May

Summer Sizzler – Outdoor Marketing Extravaganza

It’s never been more affordable to promote your business outdoors!

Are you planning any outdoor events this summer? Going to a festival or fete? Selling your product at a fair or farmers’ markets? Sponsoring a fun run or sporting event? Get maximum exposure for your brand with our range of low-cost outdoor displays. Save up to 30% of with our special summer deals!

 Throwing some shade

Why Advertise someone else brands outside your Cafe, Bar or restaurant? Here at Oxygen we have these new printed patio parasols! These can be totally personalised to suit you. Each panel is customisable and you can design them however you like!

Glimmer –  Water Repellent Parasol – £199 Parasol Frame + Fabric
Optional base – Water filled for stability – £39

Instant Expo’s

Are you exhibiting this year? Did you know its cheaper to hire ‘Space Only’ then pay for an ugly restrictive shell scheme?

Avoid having to blu-tak posters to the wall with one of these new expo booths. They made their debut to the UK last season and now they are becoming increasingly popular.

They work best if you can hire a space which is open on two or three sides. Use both the front and back to create an eye catching display space.

The Booth Line Up:

 

 

Snuggle: New – A cosy booth 1.8m tall with a footprint of 2.0 x 2.4m – Just £795!

 

 

 

 

 

Huddle: Interesting sloped shape rises from left:1.25m to 2.3m high on the right – Just £995!

 

 

 

 

Embrace C: Curves right round on both sides to form hi-backed shape – Just £995!

 

 

 

 

Embrace

QR Code

26

April

QR codes, dead and buried?

You’ve probably all heard of QR Codes but how many of you have used them? There is so much publicity on QR codes and how they are irrelevant or just a marketing fad.

This got members of Oxygen talking and our views are very different. We feel that QR codes have a major place for businesses and here are the top 5 reasons why!

1 – Real Time promotions

Make information minimal by providing a QR code in the correct location.
Use QR codes to give customers the most accurate up to date information!

2 – Provide a quick connection between the physical and the virtual

Scan the QR code and be presented with mobile responsive webpage.
Saves you time by not having to type in a web address reduces the chances of typos.
It’s a useful way of showcasing your website for the mobile content viewer!

3 – Trackable

Ability to monitor the campaigns success using tracking software therefore makes it a valuable marketing tool.

4 – The Curiosity factor

The idea that you don’t know what it connects too is just too much for us at Oxygen

5- They’re free!

Considering it’s free to create a QR code what’s the harm in trying one for your business.

On The Rocks Restaurant have a QR code system for their gift vouchers purchased via their website. Staff scan the QR code and determine the value of the voucher. The data from the scan also checks if the gift card is valid. This unique method provides a quick and efficient means of processing vouchers in a busy restaurant environment.

Webropol have utilised the QR code for their business cards.

Leopard

03

April

A Feeling on Print and First Impressions – Grand Suede

Make your customer’s feel the Grand Suede

DON’T GIVE THEM A CHOICE. Make them take notice. Activate their primal instincts. Sight. Touch. We’re programmed to use senses to make automatic decisions. The more senses you can stimulate with your marketing, the better. This April we have an offer on our Grand Suede 450gsm card! Make your customers notice your marketing, finish your marketing activities with Grand Suede to stimulate their senses. First impressions really do count! Make them feel it!

Products:

Here at Oxygen we are trying to ensure that we offer the best quality products at the most competitive prices. We reduced our prices last month with up to 67% off and this month were giving you an extra 20% off products such as:

Business cards

Business cards are one of our best sellers! Make your business cards stand out from the crowd. We have all been there you get given a business card they all look the same. Make your card stand out from the crowd by utilising the highest quality card and the signature Grand Suede finish. By giving your card a unique design and a high quality finish such as Grand Suede you will stand out from your competition and provide your customers with assurance that you are the business they should choose.

Here is some of the great pricing on business cards:

250   = £107.10, £35.10, £28
500   = £112.50, £36.90, £29
1000 = £138.60, £49.50, £39

A6 Showcards

Our Grande Suede Showcards are so tantalisingly tactile no one will be able to resist giving them a little rub. The soft-touch