Our top marketing tips whatever your business goal, as you can’t just focus on one area. You need to include a mix of different activities both online and offline. You won’t need a budget to break the bank, just a little creativity.
Top 5 Marketing Tips For Business
Being page one of Google is most businesses goals. The reality is, it’s hard work and requires a lot of money and resources to stay on page one organically.
Google will send a potential customer to the most relevant sites for the searches performed. To trusted, user-friendly, well-optimised sites. The best starting point is to have a search engine friendly website with relevant structured content your customers will want to see.
Relevance is key – What would your customer be looking for?
Keywords – Identifying appropriate keywords
Performance – Are site speed slow, are all pages working without errors?
Security – Does your site look safe, do you have an SSL certificate?
User Experience – Is your site easy to navigate, mobile responsive?
Google paid adverts are a way of driving traffic instantly to your website.
Google Search, Google Display and Google Shopping cover all the areas you could possibly need to advertise your business via Google Adwords.
Adverts at the top, side and even bottom of Google Search are all paid adverts. They also do placement adverts on related Google sites, on the sites that are likely to be visited but your target audience.
Google adverts can be completely tailored to your company goals, with specific targets in mind. Pay-Per-Click adverts mean you