Company branding test

20

April

Does Your Brand Meet The 3C’s Test?

Your brand symbolises everything that your business stands for. It is the foundation for all of your sales and marketing communications. Its purpose is to;  

Deliver your message 
Confirm your expertise and credentials  
Create emotional connections with your target market 
Reduce risks  
Encourage sales 
Build trust and loyalty 

And to do this, you need to invest in your brand’s design, so it is capable of capturing the attention and leaving a lasting impression on your target audience. It’s also worth remembering that often customers are willing to pay more for products and services that look better!  

How can you spot a good brand? 

Regardless of whether it’s offline (brochure) or on online (website), to stand out from the crowd your brand design needs to make use of the 3C’s: 

Clever – evolve with the changing landscape and be ahead of the curve incorporating unique ideas that challenge preconceptions, asks questions and encourages people to think. 
Creative – deliver identity and share information in an impactful way that facilitates engagement, develops relationships and makes your audience feel good. 
Consistent – has the same (or similar) messaging, tone of voice, style, colour and logo wherever and however your brand is accessed. 

Did you know? 

A robust brand creates greater recognition, loyalty and value for your business and its customers. Recent studies have shown that there is a link between having a clever, creative and consistent brand with enhanced business performance. And many top performing brands in the UK have been able to successfully translate these attributes into an increase in business value and growth.  

What makes a

Consistent Marketing

09

February

Consistent Marketing Converts

Being Consistent is the key to success!

Your logo and brand are visual shortcuts. They powerfully help people remember you. Be Clear!

The more consistent you are, the more powerful the memory magnification effect.

Let’s Picture It

You’ve been trying to win a customer, you amaze them with a new brochure or mailer you’ve produced. Or maybe it was the fancy new banner on that attracted them to your premises?

The question is, what do they do next?

Probably Google you, almost certainly look at your website. Why? For more information and for the assurance. So they can decide for themselves if you’re credible.

Does the “Online you” match the “Offline you”??

According to Google, 76% of people visit a local business within 24 hours of searching on their mobile. 28% end up actually buying something.

Does your website match your signage? Are there different generations of branding across your leaflets, brochures, posters and website? Different colour schemes, does it even look like the same brand anymore?

To a stranger, that’s confusing. Confusing the customer from the off is a sure way to block any sales from taking place.

All Roads Lead To Your Website

It’s easy to give equal weight to all your products and services you have to offer. In doing this you’d be doing your business a disservice.

People visit your site for a reason, figure out what that main reason is. Then make it the single biggest call-to-action on the relevant page. If they are indeed looking for something else also, trust them to find it on your menu.

Reasons

top-static

12

January

Boost Your Marketing With The Oxygenisers

Time to revitalise and energise your marketing

 

/Oxye-gen-isers/

Verb: To Oxygenise your businesses potential for 2018, using one of our superheroes. They are known as The Oxygenisers! 

It’s the New year, what better time to step back and look at your business marketing potential.

Here at Oxygen, we have the perfect solutions to all your withering marketing woes!

Rebrand

Is your brand helping you stand out from the competition? Does it represent what product and services your business has to offer? We can offer the perfect creative solutions for your brand.

Revolutionise your Brand
Modernise your Company Logo
Reach New Demographics
Attract the right customer

Exhibition and Display

With our wide range of products to help, you stand out in the crowd in your next exhibition with unique designs. Sometimes it’s not just what you say, its how you look when you say it!

Generate the wow factor, emphasis your message
Visually striking methods to showcase your brand
Highly portable and multi-use display devices
Cost effective exhibition and display solutions

 
Website

Is your website looking dated? Is it fully responsive and mobile friendly? Are you looking for more traffic and actions being taken on your website, create more footfall in store?

Build a great online presence
Powerful bespoke web design
Responsive design for mobile devices
Boost traffic with Pay Per Click Advertising

Printing

With the ever-growing vast variety of ways to market online, offline marketing still offers a good return on investment. Having something physical that clients can take away and refer back to leaves a lasting positive impression.

An arsenal of cost-effective print products
HD printing for eye-popping clarity
Lightning fast turn around
Enhance your prints with our creative

Show off sale

01

September

Exhibit Displays Sale! Time To Show Off!

The Exhibit SALE is now on!

 

We’ve gone and made this Exhibit season even easier to display your brand!

Absolutely everything you need to show off is now on offer, you won’t want to miss out.

It’s our job to make you stand out from the crowd. Whether it’s attracting the attention of existing customers or attracting new customers. We’ve got it all covered!

We’re here to help you show off in the best possible way for your business this exhibit season.

 

Let’s channel your inner exhibitionist.

 

 

With so many events taking place where will your potential customers be attending this autumn? A trade fair? A Convention? Vintage Fete? Musical Festival?

Be there and drum up business for your company with a displays they won’t forget.

Why blend in when you were born to stand out?!

 

Download Your Free Exhibiting Guide today! 

 

With hundreds of ideas to promote your brand indoor and outdoors! Deciding to exhibit is one thing, making people notice you is another.

 

 

The great thing about our new display range is it’s total reusable and completely modular.

Deciding to exhibit is one thing, making people notice you is another.

 

We’ve taken all the BAD THINGS about exhibiting and turned them into GOOD THINGS! 

 

Exhibiting can be hard work, so we’ve worked hard to help solve all these typical issue with our fabric display range.

You don’t need to be a builder or electrician. Anyone can put up the new fabric stands!
No need for any tools, it’s a simple to use click together system.
Say goodbye too lining up issues, our displays are all in one and legible!
Goodbye to delicate stands that

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

Strawberryforweb

02

June

Be A Big Fat Brand Strawberry – Get Picked!

It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!

 

Be a great big brand strawberry!

Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!

Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.

This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.

 

 

 

 

This is not the time to be shy!

Your logo is a visual shortcut which reminds people who you are!

We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?

You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?

It may even be on your vehicles or your clothing and don’t forget your signage!

Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be

girl in a noisy place on a white background

30

May

7 Design Requests To Make Creatives Cringe!

Working in a design studio we sometimes get asked to produce something that makes our creative mojo die a little inside. The job of a Designer or Developer is to educate the client to ensure that what they are asking for is really going to help achieve the objectives they have in mind!

In this blog, we have pooled together some common misconceptions or errors that customers request that hinders their chances at marketing success.

To avoid facing these issues take note of the following to really get the best quality, whether it be a simple business card or a piece of sales literature with a clear focus on acquiring new customers!

1. Can I Have Music Playing On The landing page?

The issue with having music playing on the landing page is that this can be very distracting to a potential customer. The website viewer may already have music playing, this will instantly make them want to get off your web page as soon as possible! It’ll be a shock to certain users who are unsure of where the music is coming from and may have the volume turned up high! It’s unprofessional and doesn’t provide the right message to the target markets! If you need to display some sort of music on your home page the best method is to not have it ‘autoplay’ simply give the user the ability to control the music!

2. Providing The Right Product For The Purpose!

Sometimes people get their heads set on a certain media type. Whether it

marketingrestaurants

22

May

11 Top Marketing Ideas For Your Restaurant!

Are you running out of new marketing ideas? 
Do you want more reservations for your restaurant or cafe?

Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!

1.Loyalty Programs!

Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.

2. Start a blog (much like this one!)

Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!

3. Email Newsletters

Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.

4. INSTAGRAM

Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast).  Join them and be proud to post up the food & drink you serve and want everyone to see!

5. Trip Advisor

Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting!

BK5S16LT

02

May

Summer Sizzler – Outdoor Marketing Extravaganza

It’s never been more affordable to promote your business outdoors!

Are you planning any outdoor events this summer? Going to a festival or fete? Selling your product at a fair or farmers’ markets? Sponsoring a fun run or sporting event? Get maximum exposure for your brand with our range of low-cost outdoor displays. Save up to 30% of with our special summer deals!

 Throwing some shade

Why Advertise someone else brands outside your Cafe, Bar or restaurant? Here at Oxygen we have these new printed patio parasols! These can be totally personalised to suit you. Each panel is customisable and you can design them however you like!

Glimmer –  Water Repellent Parasol – £199 Parasol Frame + Fabric
Optional base – Water filled for stability – £39

Instant Expo’s

Are you exhibiting this year? Did you know its cheaper to hire ‘Space Only’ then pay for an ugly restrictive shell scheme?

Avoid having to blu-tak posters to the wall with one of these new expo booths. They made their debut to the UK last season and now they are becoming increasingly popular.

They work best if you can hire a space which is open on two or three sides. Use both the front and back to create an eye catching display space.

The Booth Line Up:

 

 

Snuggle: New – A cosy booth 1.8m tall with a footprint of 2.0 x 2.4m – Just £795!

 

 

 

 

 

Huddle: Interesting sloped shape rises from left:1.25m to 2.3m high on the right – Just £995!

 

 

 

 

Embrace C: Curves right round on both sides to form hi-backed shape – Just £995!

 

 

 

 

Embrace

QR Code

26

April

QR codes, dead and buried?

You’ve probably all heard of QR Codes but how many of you have used them? There is so much publicity on QR codes and how they are irrelevant or just a marketing fad.

This got members of Oxygen talking and our views are very different. We feel that QR codes have a major place for businesses and here are the top 5 reasons why!

1 – Real Time promotions

Make information minimal by providing a QR code in the correct location.
Use QR codes to give customers the most accurate up to date information!

2 – Provide a quick connection between the physical and the virtual

Scan the QR code and be presented with mobile responsive webpage.
Saves you time by not having to type in a web address reduces the chances of typos.
It’s a useful way of showcasing your website for the mobile content viewer!

3 – Trackable

Ability to monitor the campaigns success using tracking software therefore makes it a valuable marketing tool.

4 – The Curiosity factor

The idea that you don’t know what it connects too is just too much for us at Oxygen

5- They’re free!

Considering it’s free to create a QR code what’s the harm in trying one for your business.

On The Rocks Restaurant have a QR code system for their gift vouchers purchased via their website. Staff scan the QR code and determine the value of the voucher. The data from the scan also checks if the gift card is valid. This unique method provides a quick and efficient means of processing vouchers in a busy restaurant environment.

Webropol have utilised the QR code for their business cards.