Exhibition pop up stands

01

August

Get ready to get busy, this exhibitions and event season

Is the thought of exhibitions and events filling you with dread?

Those heavy metal magnetic, forever creased stands. Which take an age to put up, let alone trying to make it all align correctly!

Then it’s the waiting and hoping that your stand does your brand the justice it deserves…

We have the best solutions for your exhibitions and events needs!  

 

Like most businesses you want to catch the eye of potential clients and customers. Exhibiting your products and services is a great way to get your companies brand out there!

Catch that marketing buzz for your company with our new fabric display range. Displays that pop up in minutes, easy to transport and completely reusable!

Let’s go outside!

There are tonnes of events large and small happening over the next few months. Make sure you stand out in those crowds, showing your companies true potential.

Make the most of our waterproof display range, which you can then use indoors throughout the winter months.

They say images and photos can speaks a thousand words, let your display do the talking. Be the one they want to visit and won’t forget!

Are you ready to get busy? 

September through to December is harvest time. Back to school and back to business with a bang. It’s time to make sure you are ready!

We all need to be where the customers are, that’s online and offline. It’s at exhibitions, events, festivals or fairs. It’s selling to via ecommerce and persuading, face to face.

The best businesses use a combination of print, display and digital marketing to reach customers

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

turn-over-a-new-leaf

12

June

Turning over a new leaf – Redesigning Solicitors Website

Do I Need a New Website?

In this blog, we will be looking to save you money! Websites are almost a necessity in today’s society with upward growing trends of online shopping and browsing, demand for businesses to have a strong online presence has never been stronger!

What is deemed a good website is constantly changing as new web design trends develop so should your website alongside them! This ensures your website works effectively towards your desired outcome! This doesn’t mean having a new website every year which would be a costly experience. Instead, with the WordPress platform, we are able to redesign your site to keep it up to trend with a professional new look for a margin of the cost.

A new looking site need not cost you thousands!

New Leaf Solicitors

We were approached by New Leaf Solicitors to make some changes to their website which we created for them previously. They felt like it needed refreshing and tweaking to look up to date with the current industry trends!

Original Site:

Their previous site was working for them at the time. It met the industry standard having fixed width. Utilising the Revolution sliders at the top of the web page to create a carousel of images and text for the user to view or click through to the relevant section! It was a clear and concise site!

Issues highlighted with the old site:

Fresh stock photography – Moving away from images that you can tell are stock!

Update meta tags for

Strawberryforweb

02

June

Be A Big Fat Brand Strawberry – Get Picked!

It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!

 

Be a great big brand strawberry!

Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!

Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.

This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.

 

 

 

 

This is not the time to be shy!

Your logo is a visual shortcut which reminds people who you are!

We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?

You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?

It may even be on your vehicles or your clothing and don’t forget your signage!

Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be

marketingrestaurants

22

May

11 Top Marketing Ideas For Your Restaurant!

Are you running out of new marketing ideas? 
Do you want more reservations for your restaurant or cafe?

Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!

1.Loyalty Programs!

Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.

2. Start a blog (much like this one!)

Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!

3. Email Newsletters

Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.

4. INSTAGRAM

Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast).  Join them and be proud to post up the food & drink you serve and want everyone to see!

5. Trip Advisor

Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting!

ontherocksBooking

08

May

Cooking with creativity – On The Rocks

 

The new and improved On The Rocks 

This week’s case study is all about Rugby’s favourite restaurant, On The Rocks. We have been working with On The Rocks since they’ve opened, working closely to provide help with all things marketing. This ranges from menu printing to posters and business stationary! We have also helped On The Rocks with seasonal events they have hosted such as Christmas Parties and Mother’s Day meals. Recently we have been working alongside the rebrand to create a new and exciting website that best promotes the restaurant.

The Website:

The Oxygen Graphics team were involved in the design and development of their multiple page, mobile responsive website. The primary function of this is to showcase menus and adapt a new process of taking online bookings. It features a clever video integration on the homepage.  The video integration provides a landing page that really stands out and makes a visual impact for the visitors on the site.

We have also added an online booking system to the website meaning that admin time is reduced for the staff members. Customers are able to place a booking online….

To get some featured imagery for the websites front page we decided to send one of the team out to take large realistic images of the restaurant. This is in-line with current trends in web design and was the best way to capture the rebranding and give the customers a feel for the restaurant environment.

The site also features an e-commerce portal where you can purchase gift vouchers to spend at the restaurant.

coffee-1958233_1920

12

April

Houlton Rugby using Local Website Developers

The past few weeks at Oxygen Graphics have been busy! We’ve had a wide range of work come our way, most recently two websites for new developments in Houlton! The development of these sites has been in collaboration with Urban & Civic and Creative agency WAA. The developers at Houlton are working with local organisations to help achieve their vision in Houlton and therefore reached out to us at Oxygen to help with developing the Radio Station Rugby Heritage and The Tuning Fork websites.

Come home to Houlton…

For those of you that don’t know yet. Urban & Civic are developing land in the east of Rugby. 6,200 homes will be created in the verdant Warwickshire countryside. If you want to know more take a trip to the Houlton visitors centre and try to understand the vision developers have for Houlton. Houlton is blending all the things that make living in the East of Rugby great.

The Tuning Fork

You’ll find this new eatery in their brand-new home at Dollman Farm which is in the heart of the new community of Houlton. The Tuning Fork have a wide variety of home-made locally sourced food alongside a great location to relax and escape.

View the website… Thetuningforkhoulton.co.uk

The primary focus of this multiple page responsive website was to ensure that customers knew exactly what The Tuning Fork had to offer. This includes downloadable menus & full social media integration, also utilising a Word Press blogging platform to inform customers of local news and events. This site was created in collaboration

Woman's eye with green eye make-up. Long eyelashes

01

March

Beauty is in the folder

Its the start of another month already (time flies) we have another offer of the month for you. Not only will we be offering a discount on folders original prices we will also be offering £50 off to use with the purchase of folders before Wednesday 05/04/2017. A folder is the best way to improve your organisations ability to compile documents. Do you frequently send quotations, estimates, tenders or proposals? The folders we offer are fully customisable with all the branding and information you would require, you can seriously improve how professionally your business is perceived with our folders.

Feel free to explore all the options of folders we offer by clicking here

Here are a few options that we really like in the Oxygen Studio:

The Grand Suede

The Grand Suede folders are created to make the best use of space.
They are lower cost than most folders however they have a super sexy and tactile soft touch lamination.
These folders come in either A5 or A4 variations.
The back of the folders feature cut-out slots for holding a business card and these can be placed either landscape or portrait.

Interlocking Presentation Folders

The presentation folder is one of the best selling folders in our range

These folders are interlocking and can hold approximately 16 sheets of A4
The oppertunity to chose from a range of pocket styles or you can create your own.
Customise the print with effects to meet your desire!

If you are interested in our March offers, please feel free to drop us a line on 01788 561991 or stop by

COMPfeature

15

August

Covering the Mobile Generation

Compucover have been providing specialist IT insurance against theft and accidental damage since 1996. To date, they have over 500,000 clients and have become one of the UK’s leading specialist IT insurers.

Compucover commissioned Oxygen Graphics to progress their brand with a new, modern logo aligning their brand closer to their target market. The new logo stands up tall, bold and confident, capturing the character of the new branding with a fresh look. The logo has been designed to work seamlessly across multiple channels including, mobile, web & print. The old logo didn’t offer much to the brand image, but now the new logo has become an asset to the business.

The old logo included many of the characteristics of what is considered to be ‘old-fashioned’ logo design such as, drop shadows and capitalised lettering. Now, the new logo is bang on trend with the latest happenings in logo design. Totally lowercase with a geometric design, it presents a cleaner, simpler image that will increase appeal to their target market.

Once the logo was created, we could set about designing and building the new website. Like all Oxygen websites, it is now fully mobile responsive ensuring a seamless experience for Compucover customers across all channels.

 

We introduced a much more graphic theme, using large scale images on the homepage with a slider to showcase the three policy types on offer, business, education & individual. We got rid of the gradient border from the old site and replaced it with an expansive, full page site design to

Rebrand copy

25

July

Does your business need to rebrand?

We get it, rebranding is a big deal. It’s no elementary task and it needs to be taken seriously. Get it wrong and you could end up on a list that you definitely do not want to be on. But take a look at your branding right now… is it communicating the message you really want it to? If not, your brand could be losing you business and you need to act fast.

No matter what the size of your business is, there comes a time when you just need to hit the refresh button. But why? Why do companies of all shapes and sizes undertake such a daunting task? So here are our top 3 reasons for rebranding:

1. Moving with the times

Take a look at your competitors branding. If it’s not better or at least on the same level then you may be in danger of being left behind. Perhaps when you started the business, finances were tight and a logo was produced on the cheap and in double time to just ‘make do’. Now I’m guessing you feel like it just doesn’t suit or business or give it enough room to grow, sound about right?

2. A change in company strategy

What was once a highly effective brand identity may become obsolete due to changes such as target audiences, positioning and even market share. It is vital for your brand to communicate the right message to the right people to ensure success.

3. Reflecting a change in your company’s offering 

So you built your brand around your