Knowing your website goals

27

September

Our 5 Top Marketing Tips For Business

Our top marketing tips whatever your business goal, as you can’t just focus on one area. You need to include a mix of different activities both online and offline. You won’t need a budget to break the bank, just a little creativity.

Top 5 Marketing Tips For Business

Optimise SEO

Being page one of Google is most businesses goals. The reality is, it’s hard work and requires a lot of money and resources to stay on page one organically.

Google will send a potential customer to the most relevant sites for the searches performed. To trusted, user-friendly, well-optimised sites. The best starting point is to have a search engine friendly website with relevant structured content your customers will want to see.

Relevance is key – What would your customer be looking for?
Keywords – Identifying appropriate keywords
Performance – Are site speed slow, are all pages working without errors?
Security – Does your site look safe, do you have an SSL certificate?
User Experience – Is your site easy to navigate, mobile responsive?

 

Paid Search

Google paid adverts are a way of driving traffic instantly to your website.

Google Search, Google Display and Google Shopping cover all the areas you could possibly need to advertise your business via Google Adwords.

Adverts at the top, side and even bottom of Google Search are all paid adverts. They also do placement adverts on related Google sites, on the sites that are likely to be visited but your target audience.

Google adverts can be completely tailored to your company goals, with specific targets in mind. Pay-Per-Click adverts mean you

Benefits of mobile responsive websites

29

August

Top Benefits Of A Mobile Responsive Website

Here’s how being mobile responsive WILL benefit your business.

The benefits of being mobile responsive.

Why mobile responsive sites work.

 

Where are your new website's visitors?

19

February

You Have Your Website, so Where Are Your Visitors?

You have your new website.

It took weeks, even months to get together all the content. You thought long and hard about how you wanted to present your business and its services on it. It looks great. A team of designers took your ideas and produced something which not only matches the brand of your company, but also provides your visitors with a smooth journey.

It serves their needs in an intuitive, clear, attractive way and and caters to your main ‘Call to action’ – typically, a click to your enquiry page to initiate that lead, a tap on a touch screen smart phone to call you directly or an ‘add to basket’ of your latest product or service.

So where are they then? Where are your visitors, where are your leads?

Where are your new website's visitors?

Your Site is Search Engine-ready

If your website was developed by Oxygen Graphics, the good news is that we have already built your website to be found. When we make your site live we pass it through a 72 point quality check document, which includes an SEO (search engine optimisation) section. Some of the requirements of which include…

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