Make them come

04

July

Good things happen when people get together! – Event the right way!

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

The comfort zone, It’s a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!

The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!

Make them come!

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Create a bit of a spectacle!

We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.

Create a unique environment!

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

Strawberryforweb

02

June

Be A Big Fat Brand Strawberry – Get Picked!

It’s June 2017 (Already) and that means another new and exciting offer of the month! This month we are focusing on all things branding and helping you to develop as companies. It’s all about making the right first impressions and that’s where we come in!

 

Be a great big brand strawberry!

Why are strawberries red? And what the pip has that got to do with marketing? Bear with me on this!

Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.

This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s YOU that customers want to pick.

 

 

 

 

This is not the time to be shy!

Your logo is a visual shortcut which reminds people who you are!

We design corporate identities for businesses just like yours every day! Let’s think how many times your logo will be seen?Are you proud of it?

You should be proud of your logo. Liberally plaster it everywhere! You’ll definitely use it on your website, Business cards, Business stationary! What about your brochures, folders and price lists?

It may even be on your vehicles or your clothing and don’t forget your signage!

Just how many times will this logo be seen? How many people drive past your premises each hour? What hits are you getting on your site? Your logo could be

girl in a noisy place on a white background

30

May

7 Design Requests To Make Creatives Cringe!

Working in a design studio we sometimes get asked to produce something that makes our creative mojo die a little inside. The job of a Designer or Developer is to educate the client to ensure that what they are asking for is really going to help achieve the objectives they have in mind!

In this blog, we have pooled together some common misconceptions or errors that customers request that hinders their chances at marketing success.

To avoid facing these issues take note of the following to really get the best quality, whether it be a simple business card or a piece of sales literature with a clear focus on acquiring new customers!

1. Can I Have Music Playing On The landing page?

The issue with having music playing on the landing page is that this can be very distracting to a potential customer. The website viewer may already have music playing, this will instantly make them want to get off your web page as soon as possible! It’ll be a shock to certain users who are unsure of where the music is coming from and may have the volume turned up high! It’s unprofessional and doesn’t provide the right message to the target markets! If you need to display some sort of music on your home page the best method is to not have it ‘autoplay’ simply give the user the ability to control the music!

2. Providing The Right Product For The Purpose!

Sometimes people get their heads set on a certain media type. Whether it

BK5S16LT

02

May

Summer Sizzler – Outdoor Marketing Extravaganza

It’s never been more affordable to promote your business outdoors!

Are you planning any outdoor events this summer? Going to a festival or fete? Selling your product at a fair or farmers’ markets? Sponsoring a fun run or sporting event? Get maximum exposure for your brand with our range of low-cost outdoor displays. Save up to 30% of with our special summer deals!

 Throwing some shade

Why Advertise someone else brands outside your Cafe, Bar or restaurant? Here at Oxygen we have these new printed patio parasols! These can be totally personalised to suit you. Each panel is customisable and you can design them however you like!

Glimmer –  Water Repellent Parasol – £199 Parasol Frame + Fabric
Optional base – Water filled for stability – £39

Instant Expo’s

Are you exhibiting this year? Did you know its cheaper to hire ‘Space Only’ then pay for an ugly restrictive shell scheme?

Avoid having to blu-tak posters to the wall with one of these new expo booths. They made their debut to the UK last season and now they are becoming increasingly popular.

They work best if you can hire a space which is open on two or three sides. Use both the front and back to create an eye catching display space.

The Booth Line Up:

 

 

Snuggle: New – A cosy booth 1.8m tall with a footprint of 2.0 x 2.4m – Just £795!

 

 

 

 

 

Huddle: Interesting sloped shape rises from left:1.25m to 2.3m high on the right – Just £995!

 

 

 

 

Embrace C: Curves right round on both sides to form hi-backed shape – Just £995!

 

 

 

 

Embrace

Websites[10]

21

March

Top Web Design Trends

Web Design Trends of 2017

Over time trends in web-designs have drastically changed. Webpages have had to adapt to the fast rate of technological advancement. As technology advances so does our ability to create unique user experiences on websites. Here are a few of the trends to watch out for in 2017.

Large Background Imagery:

Stock images are becoming a thing of the past for websites. Users are looking for a more real approach to web-design and the fake smiles of stock photos are seemingly becoming a thing of the past.  Real full width imagery is resonating with the user to give a genuine feel for your branding.

Overload run website: is a prime example of a site utilising this trend. This is used to portray the true emotions portrayed by actual customers in this gruelling cross terrain run! Selecting the right images is key to ensuring this trend is successful.

Video Backgrounds:

Much like above with the large set images this trend is very similar. They say a picture says a thousand words. A video does even more! We have seen some great examples of this being applied on websites and we even have applied it for our own customers.

Solarflare website: Solarflare wanted a way to catch there users attention to some of the services they offer. We provided a unique background video so that as soon as you arrive on the landing page your attention is caught to the well thought of background video’s.

Whilst video isn’t a new trend per se it is

Cheese-Gourmet-Burgers

19

January

Hamburgers, The Apple Car and Beautiful Typography

As 2016 is now in full swing; people have nearly finished talking over what that “one” person did at the office Christmas party; how everyone spent the new year; and we’re all just about getting over the phenomena of Siri being able to beatbox; I take this opportunity to look at how 2015 changed the internet and I cast some predictions as to what 2016 will bring in terms of web design, social media and online advertising. I will save my predictions about the much rumoured Apple Car for another blog.

 

1. Smarter online advertising

We became well and truly in love with our mobile phones in 2015 and on 21st April last year, Google reflected this in the way it displayed search results, the day some industry professionals dubbed “mobilegeddon”. Big names moved off the top spot (such as M&S, Next and the AA) and other more mobile friendly sites flourished. As we continue to make our way through 2016, it’s key to ensure you have a responsive, mobile friendly site.

Search Engine Optimisation (known as SEO) also took some blows last year, no longer can you just fill your site with hidden or obscure keywords, search engines are becoming more intelligent and are looking for authoritative, “fresh” content, relevant links and interaction from others. Be very wary of creative studios offering SEO services with a heavy dependence on keywords alone.

Social Media advertising also gained substantial momentum in the last 12 months seeing a 28.9% rise in advertising spend on the platforms

Overload Run

29

June

Branding: What’s In a Name?

Normally when you hear the word ‘overload’ your mind conjures images of steam rolling out from under the hood of your car. Or even worse, let’s just say, you never want to hear ‘overload’ in conjunction with an elevator ride! But the folks over at the Overload Run wanted to convey just that: an obstacle course that pushed the limits of participants until the car started steaming and the elevator started screeching. They built an obstacle course worthy of its name with continuous hills, muddy ditches and man-made hazards scattered throughout. 
 
Before it conjured images of total exhaustion and system failure, the Overload Run was simply an obstacle course – an extremely difficult one, yes, but an obstacle course among many other obstacle courses. It needed personality. It needed uniqueness. It needed marketability. Oxygen was tapped with giving the challenge everything it needed to become the successful event it is today. Starting with its name.
 
The first step to creating the perfect campaign began with Oxygen’s strategic marketing workshop, where we covered everything from name ideas, logos, colors, website development and promotional materials including flyers, brochures, banners and vehicle wraps. Once it was clear to the team at Oxygen that the run was indeed overloaded with challenge after challenge, the name Overload Run seemed like an obvious choice. From there we developed all the components necessary to carry out our strategic marketing plan:

At Oxygen we don’t need to farm out pieces of your project to other firms – we handle it all from strategic marketing and website design to graphics and printing. We’re able to conceptualize the

IbJK5etSN6dH6jAF4U0U_DSC_0280-1

20

February

Post with Featured Image

Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit. Pellentesque ultricies congue lacus, eget elementum erat lobortis et. Sed non velit neque. Mauris gravida mattis libero elementum dignissim. Proin vehicula ultricies leo, vitae sollicitudin risus sagittis at. Cras sit amet eros purus. Curabitur non lectus id massa auctor cursus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Proin mattis mauris nec odio sodales mattis. Donec nulla massa, laoreet vitae posuere sodales, dapibus et purus. Pellentesque sollicitudin urna accumsan lectus dignissim ut placerat diam accumsan. Duis suscipit tempus tellus ac dignissim. Mauris cursus tincidunt tortor, non iaculis velit posuere a. Praesent consequat metus quis libero pharetra nec porta nisl malesuada. Etiam ornare vulputate lacinia. Aliquam sollicitudin euismod nisi non fringilla. Nullam malesuada dapibus lacus, sit amet dapibus nibh vestibulum sagittis. Nam sagittis ante dapibus ipsum venenatis tempus.

Aliquam fringilla, sapien eget scelerisque placerat, lorem libero cursus lorem, sed sodales lorem libero eu sapien. Nunc mattis feugiat justo vel faucibus. Nulla consequat feugiat malesuada. Ut justo nulla, facilisis vel molestie id, dictum ut arcu. Nunc ipsum nulla, eleifend non blandit quis, luctus quis orci. Cras blandit turpis mattis nulla ultrices interdum. Mauris pretium pretium dictum. Nunc commodo, felis sed dictum bibendum, risus justo iaculis dui, nec euismod orci sem eget

Read more

17

January

This is an Audio Post

Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit. Pellentesque ultricies congue lacus, eget elementum erat lobortis et. Sed non velit neque. Mauris gravida mattis libero elementum dignissim. Proin vehicula ultricies leo, vitae sollicitudin risus sagittis at. Cras sit amet eros purus. Curabitur non lectus id massa auctor cursus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Proin mattis mauris nec odio sodales mattis. Donec nulla massa, laoreet vitae posuere sodales, dapibus et purus. Pellentesque sollicitudin urna accumsan lectus dignissim ut placerat diam accumsan. Duis suscipit tempus tellus ac dignissim. Mauris cursus tincidunt tortor, non iaculis velit posuere a. Praesent consequat metus quis libero pharetra nec porta nisl malesuada. Etiam ornare vulputate lacinia. Aliquam sollicitudin euismod nisi non fringilla. Nullam malesuada dapibus lacus, sit amet dapibus nibh vestibulum sagittis. Nam sagittis ante dapibus ipsum venenatis tempus.

Aliquam fringilla, sapien eget scelerisque placerat, lorem libero cursus lorem, sed sodales lorem libero eu sapien. Nunc mattis feugiat justo vel faucibus. Nulla consequat feugiat malesuada. Ut justo nulla, facilisis vel molestie id, dictum ut arcu. Nunc ipsum nulla, eleifend non blandit quis, luctus quis orci. Cras blandit turpis mattis nulla ultrices interdum. Mauris pretium pretium dictum. Nunc commodo, felis sed dictum bibendum, risus justo iaculis dui, nec euismod orci sem eget

Read more