ontherocksBooking

08

May

Cooking with creativity – On The Rocks

 

The new and improved On The Rocks 

This week’s case study is all about Rugby’s favourite restaurant, On The Rocks. We have been working with On The Rocks since they’ve opened, working closely to provide help with all things marketing. This ranges from menu printing to posters and business stationary! We have also helped On The Rocks with seasonal events they have hosted such as Christmas Parties and Mother’s Day meals. Recently we have been working alongside the rebrand to create a new and exciting website that best promotes the restaurant.

The Website:

The Oxygen Graphics team were involved in the design and development of their multiple page, mobile responsive website. The primary function of this is to showcase menus and adapt a new process of taking online bookings. It features a clever video integration on the homepage.  The video integration provides a landing page that really stands out and makes a visual impact for the visitors on the site.

We have also added an online booking system to the website meaning that admin time is reduced for the staff members. Customers are able to place a booking online….

To get some featured imagery for the websites front page we decided to send one of the team out to take large realistic images of the restaurant. This is in-line with current trends in web design and was the best way to capture the rebranding and give the customers a feel for the restaurant environment.

The site also features an e-commerce portal where you can purchase gift vouchers to spend at the restaurant.

QR Code

26

April

QR codes, dead and buried?

You’ve probably all heard of QR Codes but how many of you have used them? There is so much publicity on QR codes and how they are irrelevant or just a marketing fad.

This got members of Oxygen talking and our views are very different. We feel that QR codes have a major place for businesses and here are the top 5 reasons why!

1 – Real Time promotions

Make information minimal by providing a QR code in the correct location.
Use QR codes to give customers the most accurate up to date information!

2 – Provide a quick connection between the physical and the virtual

Scan the QR code and be presented with mobile responsive webpage.
Saves you time by not having to type in a web address reduces the chances of typos.
It’s a useful way of showcasing your website for the mobile content viewer!

3 – Trackable

Ability to monitor the campaigns success using tracking software therefore makes it a valuable marketing tool.

4 – The Curiosity factor

The idea that you don’t know what it connects too is just too much for us at Oxygen

5- They’re free!

Considering it’s free to create a QR code what’s the harm in trying one for your business.

On The Rocks Restaurant have a QR code system for their gift vouchers purchased via their website. Staff scan the QR code and determine the value of the voucher. The data from the scan also checks if the gift card is valid. This unique method provides a quick and efficient means of processing vouchers in a busy restaurant environment.

Webropol have utilised the QR code for their business cards.

coffee-1958233_1920

12

April

Houlton Rugby using Local Website Developers

The past few weeks at Oxygen Graphics have been busy! We’ve had a wide range of work come our way, most recently two websites for new developments in Houlton! The development of these sites has been in collaboration with Urban & Civic and Creative agency WAA. The developers at Houlton are working with local organisations to help achieve their vision in Houlton and therefore reached out to us at Oxygen to help with developing the Radio Station Rugby Heritage and The Tuning Fork websites.

Come home to Houlton…

For those of you that don’t know yet. Urban & Civic are developing land in the east of Rugby. 6,200 homes will be created in the verdant Warwickshire countryside. If you want to know more take a trip to the Houlton visitors centre and try to understand the vision developers have for Houlton. Houlton is blending all the things that make living in the East of Rugby great.

The Tuning Fork

You’ll find this new eatery in their brand-new home at Dollman Farm which is in the heart of the new community of Houlton. The Tuning Fork have a wide variety of home-made locally sourced food alongside a great location to relax and escape.

View the website… Thetuningforkhoulton.co.uk

The primary focus of this multiple page responsive website was to ensure that customers knew exactly what The Tuning Fork had to offer. This includes downloadable menus & full social media integration, also utilising a Word Press blogging platform to inform customers of local news and events. This site was created in collaboration

COMPfeature

15

August

Covering the Mobile Generation

Compucover have been providing specialist IT insurance against theft and accidental damage since 1996. To date, they have over 500,000 clients and have become one of the UK’s leading specialist IT insurers.

Compucover commissioned Oxygen Graphics to progress their brand with a new, modern logo aligning their brand closer to their target market. The new logo stands up tall, bold and confident, capturing the character of the new branding with a fresh look. The logo has been designed to work seamlessly across multiple channels including, mobile, web & print. The old logo didn’t offer much to the brand image, but now the new logo has become an asset to the business.

The old logo included many of the characteristics of what is considered to be ‘old-fashioned’ logo design such as, drop shadows and capitalised lettering. Now, the new logo is bang on trend with the latest happenings in logo design. Totally lowercase with a geometric design, it presents a cleaner, simpler image that will increase appeal to their target market.

Once the logo was created, we could set about designing and building the new website. Like all Oxygen websites, it is now fully mobile responsive ensuring a seamless experience for Compucover customers across all channels.

 

We introduced a much more graphic theme, using large scale images on the homepage with a slider to showcase the three policy types on offer, business, education & individual. We got rid of the gradient border from the old site and replaced it with an expansive, full page site design to

notes-01

15

February

Helpful tips when writing your website content

So, my colleagues have let me write another blog post! Yay! (add as much sarcasm as you like to that). This time, I’m focusing on website content – more specifically creating it. It’s probably the most daunting aspect for our clients when creating a website, so I’ve put together some simple steps to help create engaging, appropriate content for your online presence.

Now, I’m no English teacher and some of my ex-colleagues and peers in the web world may disagree with my process, but, I’m sure some one/thing said “every little helps”, doesn’t it!?

people

Intended Audience
Are you writing for a laid back Luke or a techie Tracey? Are your visitors looking for detailed specifications of a product, or just general information before visiting you in person?..

Cheese-Gourmet-Burgers

19

January

Hamburgers, The Apple Car and Beautiful Typography

As 2016 is now in full swing; people have nearly finished talking over what that “one” person did at the office Christmas party; how everyone spent the new year; and we’re all just about getting over the phenomena of Siri being able to beatbox; I take this opportunity to look at how 2015 changed the internet and I cast some predictions as to what 2016 will bring in terms of web design, social media and online advertising. I will save my predictions about the much rumoured Apple Car for another blog.

 

1. Smarter online advertising

We became well and truly in love with our mobile phones in 2015 and on 21st April last year, Google reflected this in the way it displayed search results, the day some industry professionals dubbed “mobilegeddon”. Big names moved off the top spot (such as M&S, Next and the AA) and other more mobile friendly sites flourished. As we continue to make our way through 2016, it’s key to ensure you have a responsive, mobile friendly site.

Search Engine Optimisation (known as SEO) also took some blows last year, no longer can you just fill your site with hidden or obscure keywords, search engines are becoming more intelligent and are looking for authoritative, “fresh” content, relevant links and interaction from others. Be very wary of creative studios offering SEO services with a heavy dependence on keywords alone.

Social Media advertising also gained substantial momentum in the last 12 months seeing a 28.9% rise in advertising spend on the platforms

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26

June

Grid Gallery Post

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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20

February

Post with Featured Image

Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit. Pellentesque ultricies congue lacus, eget elementum erat lobortis et. Sed non velit neque. Mauris gravida mattis libero elementum dignissim. Proin vehicula ultricies leo, vitae sollicitudin risus sagittis at. Cras sit amet eros purus. Curabitur non lectus id massa auctor cursus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Proin mattis mauris nec odio sodales mattis. Donec nulla massa, laoreet vitae posuere sodales, dapibus et purus. Pellentesque sollicitudin urna accumsan lectus dignissim ut placerat diam accumsan. Duis suscipit tempus tellus ac dignissim. Mauris cursus tincidunt tortor, non iaculis velit posuere a. Praesent consequat metus quis libero pharetra nec porta nisl malesuada. Etiam ornare vulputate lacinia. Aliquam sollicitudin euismod nisi non fringilla. Nullam malesuada dapibus lacus, sit amet dapibus nibh vestibulum sagittis. Nam sagittis ante dapibus ipsum venenatis tempus.

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24

January

Beautiful Gallery Post

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turient montes, nascetur ridiculus mus.

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20

January

This is a Video Post

Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit. Pellentesque ultricies congue lacus, eget elementum erat lobortis et. Sed non velit neque. Mauris gravida mattis libero elementum dignissim. Proin vehicula ultricies leo, vitae sollicitudin risus sagittis at. Cras sit amet eros purus. Curabitur non lectus id massa auctor cursus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Proin mattis mauris nec odio sodales mattis. Donec nulla massa, laoreet vitae posuere sodales, dapibus et purus. Pellentesque sollicitudin urna accumsan lectus dignissim ut placerat diam accumsan. Duis suscipit tempus tellus ac dignissim. Mauris cursus tincidunt tortor, non iaculis velit posuere a. Praesent consequat metus quis libero pharetra nec porta nisl malesuada. Etiam ornare vulputate lacinia. Aliquam sollicitudin euismod nisi non fringilla. Nullam malesuada dapibus lacus, sit amet dapibus nibh vestibulum sagittis. Nam sagittis ante dapibus ipsum venenatis tempus.

Aliquam fringilla, sapien eget scelerisque placerat, lorem libero cursus lorem, sed sodales lorem libero eu sapien. Nunc mattis feugiat justo vel faucibus. Nulla consequat feugiat malesuada. Ut justo nulla, facilisis vel molestie id, dictum ut arcu. Nunc ipsum nulla, eleifend non blandit quis, luctus quis orci. Cras blandit turpis mattis nulla ultrices interdum. Mauris pretium pretium dictum. Nunc commodo, felis sed dictum bibendum, risus justo iaculis dui, nec euismod orci sem eget

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