not-fit-for-purpose

26

October

9 Questions For Finding The Perfect Web Designer

Here at Oxygen, we want to help you know the right questions for finding the perfect web designer. Ensuring you know exactly what to look for in a web design agency.

Whether you’re looking for, from a simple static WordPress page or e-commerce site. You need to make sure you are asking the right questions. These questions will help you look and find the right information.

Recently we had a customer come to us to ‘Fix’ his brand new site. This is the last thing we want to see. Someone promised the earth and didn’t have the skills or capacity to deliver. The last thing we want is seeing people stitched up, quality and service are so important.

 

We believe your success is our success.

Now its time to do your homework, make sure you know what to ask when you want a new website or an old site rebuild.

 

9 Questions For Finding The Perfect Web Designer
1/ Firstly make sure they know what your goals are from your website!

Brand awareness, Online sales, Generating sales enquires, Driving traffic to landing pages, Encouraging more CTA calling the business

2/ What approach do you have for site usability?

Think of what you want from a site. Remembering usability and navigation is key to the user experience. How do they ensure it will be user-friendly?

3/ Do you have examples of clients with similar goals?

They say the proof is in the pudding, which is exactly what you want to see. Don’t just their word, see the examples and speak to them

Owls ready GDPR

06

October

GDPR Will Effect Us All – It’s Coming Soon

 We like to keep things like-hearted here at Oxygen but we need to get serious.
The Law is changing!

It not only effects our business it will affect your business too! It’s not a Law that is just for those big corporations either we’re afraid.

We’ll try and do our best to make this clear to understand, it certainly gave us a sore head working it all out.

GDPR – Whats the Fuss All About?

If you use email marketing, send direct mail or make sales calls this will affect you! The law is changing what you can and cant do.

This all comes into play 25th May 2018 General Data Protection Regulations (GDPR)

It may be easy to say “I’ll worry about it next year”  The new GDPR law is a complex and extensive law. Heres some advice we’ve been able to put together that will help you comply with the new changes.

It’s easy to think you don’t collect data but if you’re using any tracking tools like Google Analytics on your website you are. This can include anything from individuals IP addresses or a simple contact form.

People have a right to know what personal information you’re storing about them and what data you might have.

Privacy Policy

If your site doesn’t have one it needs one to comply. It needs to tell people what you’re going to do with the data. We can provide templates for you to edit for your business and remove the parts that aren’t applicable.  We can add a Privacy Policy page,

Benefits of mobile responsive websites

29

August

Top Benefits Of A Mobile Responsive Website

Here’s how being mobile responsive WILL benefit your business.

The benefits of being mobile responsive.

Why mobile responsive sites work.

 

Print

27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

turn-over-a-new-leaf

12

June

Turning over a new leaf – Redesigning Solicitors Website

Do I Need a New Website?

In this blog, we will be looking to save you money! Websites are almost a necessity in today’s society with upward growing trends of online shopping and browsing, demand for businesses to have a strong online presence has never been stronger!

What is deemed a good website is constantly changing as new web design trends develop so should your website alongside them! This ensures your website works effectively towards your desired outcome! This doesn’t mean having a new website every year which would be a costly experience. Instead, with the WordPress platform, we are able to redesign your site to keep it up to trend with a professional new look for a margin of the cost.

A new looking site need not cost you thousands!

New Leaf Solicitors

We were approached by New Leaf Solicitors to make some changes to their website which we created for them previously. They felt like it needed refreshing and tweaking to look up to date with the current industry trends!

Original Site:

Their previous site was working for them at the time. It met the industry standard having fixed width. Utilising the Revolution sliders at the top of the web page to create a carousel of images and text for the user to view or click through to the relevant section! It was a clear and concise site!

Issues highlighted with the old site:

Fresh stock photography – Moving away from images that you can tell are stock!

Update meta tags for

marketingrestaurants

22

May

11 Top Marketing Ideas For Your Restaurant!

Are you running out of new marketing ideas? 
Do you want more reservations for your restaurant or cafe?

Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!

1.Loyalty Programs!

Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.

2. Start a blog (much like this one!)

Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!

3. Email Newsletters

Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.

4. INSTAGRAM

Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast).  Join them and be proud to post up the food & drink you serve and want everyone to see!

5. Trip Advisor

Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting!

ontherocksBooking

08

May

Cooking with creativity – On The Rocks

 

The new and improved On The Rocks 

This week’s case study is all about Rugby’s favourite restaurant, On The Rocks. We have been working with On The Rocks since they’ve opened, working closely to provide help with all things marketing. This ranges from menu printing to posters and business stationary! We have also helped On The Rocks with seasonal events they have hosted such as Christmas Parties and Mother’s Day meals. Recently we have been working alongside the rebrand to create a new and exciting website that best promotes the restaurant.

The Website:

The Oxygen Graphics team were involved in the design and development of their multiple page, mobile responsive website. The primary function of this is to showcase menus and adapt a new process of taking online bookings. It features a clever video integration on the homepage.  The video integration provides a landing page that really stands out and makes a visual impact for the visitors on the site.

We have also added an online booking system to the website meaning that admin time is reduced for the staff members. Customers are able to place a booking online….

To get some featured imagery for the websites front page we decided to send one of the team out to take large realistic images of the restaurant. This is in-line with current trends in web design and was the best way to capture the rebranding and give the customers a feel for the restaurant environment.

The site also features an e-commerce portal where you can purchase gift vouchers to spend at the restaurant.

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12

April

Houlton Rugby using Local Website Developers

The past few weeks at Oxygen Graphics have been busy! We’ve had a wide range of work come our way, most recently two websites for new developments in Houlton! The development of these sites has been in collaboration with Urban & Civic and Creative agency WAA. The developers at Houlton are working with local organisations to help achieve their vision in Houlton and therefore reached out to us at Oxygen to help with developing the Radio Station Rugby Heritage and The Tuning Fork websites.

Come home to Houlton…

For those of you that don’t know yet. Urban & Civic are developing land in the east of Rugby. 6,200 homes will be created in the verdant Warwickshire countryside. If you want to know more take a trip to the Houlton visitors centre and try to understand the vision developers have for Houlton. Houlton is blending all the things that make living in the East of Rugby great.

The Tuning Fork

You’ll find this new eatery in their brand-new home at Dollman Farm which is in the heart of the new community of Houlton. The Tuning Fork have a wide variety of home-made locally sourced food alongside a great location to relax and escape.

View the website… Thetuningforkhoulton.co.uk

The primary focus of this multiple page responsive website was to ensure that customers knew exactly what The Tuning Fork had to offer. This includes downloadable menus & full social media integration, also utilising a Word Press blogging platform to inform customers of local news and events. This site was created in collaboration

responsive_design2

29

March

Taking a look at the bigger picture – Online Photography Portfolios

Photography Website Design

The Oxygen team were approached by two photographers in the Rugby area to help design and develop their new websites. Each client had a unique perspective when considering how they desired their website to be designed. We had the task of fully understanding the client’s needs whilst making it work for the target audience.

Victoria Alice Photography (by Julie Mrowicki-Green):

Capturing images of peoples loved ones is at the heard of Victoria Alice Photography. Julie’s primary focus on weddings, family images, events and outdoor style photos. We had to ensure this personal perspective wasn’t lost within her website. We tried to achieve this by taking a more structured approach with her content. Breaking up each of her key sectors and placing the content in a pleasing format that reaches out to her target audience!

Victoria Alice have utilised a key web design trend with full width realistic photographs scaling the background of the site. This technique of full width imagery provides real accounts of the types of images Victoria Alice takes.

 

Annie Johnston Photography (by Annie Johnston):

Annie wanted to find a way in which to approach her potential market without compromising on design. Having worked with clients such as Boots, Bride & Groom and Good Housekeeping. We agreed the best way to do this would be to demonstrate the types of industries she had worked with. We wanted to provide a clean professional approach that appeals to her target audience. This was achieved by having a standard webpage that is quick and

Websites[10]

21

March

Top Web Design Trends

Web Design Trends of 2017

Over time trends in web-designs have drastically changed. Webpages have had to adapt to the fast rate of technological advancement. As technology advances so does our ability to create unique user experiences on websites. Here are a few of the trends to watch out for in 2017.

Large Background Imagery:

Stock images are becoming a thing of the past for websites. Users are looking for a more real approach to web-design and the fake smiles of stock photos are seemingly becoming a thing of the past.  Real full width imagery is resonating with the user to give a genuine feel for your branding.

Overload run website: is a prime example of a site utilising this trend. This is used to portray the true emotions portrayed by actual customers in this gruelling cross terrain run! Selecting the right images is key to ensuring this trend is successful.

Video Backgrounds:

Much like above with the large set images this trend is very similar. They say a picture says a thousand words. A video does even more! We have seen some great examples of this being applied on websites and we even have applied it for our own customers.

Solarflare website: Solarflare wanted a way to catch there users attention to some of the services they offer. We provided a unique background video so that as soon as you arrive on the landing page your attention is caught to the well thought of background video’s.

Whilst video isn’t a new trend per se it is