The Importance Of Video In Business

Don’t underestimate the importance of video in business

You would need to have been hiding in complete isolation for a couple of years not to have noticed that video is fast becoming the medium of choice, whether on social media channels or a company’s website.

Leveraging video marketing can help you to raise awareness, foster engagement, demonstrate relevance and grow your business online, plus it’s very flexible and cost-effective too. More consumers are interacting with videos today than ever before and, in 2018, it’s vital to boost and ramp up your video marketing to connect with your audience, if only for some of the following great reasons (thanks to Forbes for this comprehensive list):

 

  1. Video is projected to claim more than 80% of all web traffic by 2019.
  2. Adding a video to marketing emails can boost click-through rates by 200-300%.
  3. Embedding videos in landing pages can increase conversion rates by 80%.
  4. 90% of customers report that product videos help them make purchasing decisions.
  5. According to YouTube, mobile video consumption grows by 100% every year.
  6. 64% of customers are more likely to buy a product online after watching a video about it.
  7. A third of all the time people spend online is dedicated to watching videos.
  8. Video ads now account for more than 35% of all ad spending online.
  9. 59% of company decision makers would rather watch a video than read an article or blog post.
  10. A single minute of video content is the equivalent of 1.8 million words.

 

And if that wasn’t convincing enough, video is also great when it comes to:

  • Working well on all devices
  • Promoting brand recall
  • Boosting SEO
  • Strengthening brand message
  • Encouraging content sharing

 

Recently, we took the plunge and had a new promotional video made. Click here to view it. Our video was made by PinpointVideo.co.uk; a Rugby-based video production facility producing affordable, engaging and high-quality videos for local businesses.

So if you want to get your message across to your stakeholders, staff and/or customers, PinpointVideo.co.uk currently have an offer on; 30% discount on business videos when you quote 'Oxygen801'. To take advantage of this, simply call Simon on 07709 260946 or email simon@pinpointvideo.co.uk by Friday 29 June 2018.