You Have Your Website, so Where Are Your Visitors?
You have your new website.
It took weeks, even months to get together all the content. You thought long and hard about how you wanted to present your business and its services on it. It looks great. A team of designers took your ideas and produced something which not only matches the brand of your company, but also provides your visitors with a smooth journey.
It serves their needs in an intuitive, clear, attractive way and and caters to your main 'Call to action' - typically, a click to your enquiry page to initiate that lead, a tap on a touch screen smart phone to call you directly or an 'add to basket' of your latest product or service.
So where are they then? Where are your visitors, where are your leads?
Your Site is Search Engine-ready
If your website was developed by Oxygen Graphics, the good news is that we have already built your website to be found. When we make your site live we pass it through a 72 point quality check document, which includes an SEO (search engine optimisation) section. Some of the requirements of which include:
- That your site works well on mobile devices (something which Google will penalise your search ranking on) if it is not.
- That the content on your site is properly labelled and structured so that search engines can read and understand their context.
- That the site is hooked up to Google's suite of website tools so that we can identify any issues that may be stopping your site from being properly indexed on search engines.
Great, is there anything I can do to get more traffic?
Yes. There is a lot you can do. Here are 3 things we recommend you do with your site in order to get more visitors.
On the contrary to popular belief, there is no need to submit your site to any of the search engines, they already have you covered.
However, it is always a good idea to get your new website listed on as many business directories as possible. Your website's 'page rank' (Googles measurement of the importance of your website) is affected by not only the amount of external links to it from other websites, but also the quality and 'page rank' of the sites linking to you.
yell.com - Remember that big yellow phone book that used to sit on your stairs by the telephone? Times have changed and today that book is online. Here you can list your business opening hours, address, basic contact details but most importantly - that link to your website.
Click here to get listed on yell.com
International businesses may be interested in America's answer to Yell, yelp.com, too.
thomsonlocal.com - Yellow pages' smaller brother - still legitimate, still helpful to submit your site to.
Click here to get listed on thomsonlocal.com
freeindex.co.uk - Freeindex is a newer kid in town but offers some neat features like integration with your social media, the ability to add images and video and one (albeit paid) feature that notifies you via email and texts when somebody is searching a service you provide in your local area.
Click here to get listed on freeindex.co.uk
dmoz.org - This is the Holy Grail of internet directories, though the dmoz.org website looks like it is stuck in the 90's it is only because it is one of the first, most well established and valued. If you can get your website listed on here it will improve its 'page rank' ten-fold.
Beware though, the moderators on there are very fussy about what is allowed on, so spend a lot of time getting the details of your submission correct and honest. There is also a notoriously long turnaround time between submitting and getting your listing approved.
Click here to submit your site to dmoz.org, if you dare!
Google Business - The search giants themselves have tools for you to provide more information about your business. With a 68% share of all internet search terms, it is wise to play ball with them and safe to assume that signing up will improve things for your website's 'page rank' and subsequent increase in traffic.
Click here to register with google business.
You may hate social media, but your website certainly will not. The force of social media optimisation (SMO) is slowly taking over SEO in terms of driving traffic to your website. Just make sure you pick the right social media accounts for your website using this handy guide below.
Remember to ask your friendly-neighbourhood Oxygen Graphics team to integrate them into your website, if they have not done so already.
It doesn't really matter what business you are in, just make a Facebook page for it. it has 11.9 billion users on it, need we say more? Even if you never update it, it is a good idea to claim your http://facebook.com/yourcompanynamehere page name so that nobody else can.
Click here to get started with creating a Facebook page.
Again. This one is just too big to ignore. Everyone is on Twitter and so should your business be - and remember, we can help you create the graphics for your Twitter page cover and profile image, or indeed brand any of your social media accounts to really make your social media presence shine.
Click here to get started with your new Twitter account.
G+ can be looked at as a more formal Facebook page, so if your business takes itself a little more seriously and you already have a Facebook presence, you may wish to get a Google Plus page up and running too. Using anything Google-based can only be a good thing for your google 'page rank', right? A G+ page is also suited to B2B businesses that want to network with others.
Click here to get started on your new Google Plus page.
Instagram is a creative, photo sharing network ideal for for Lifestyle, food, fashion, personalities and luxury brands. Ask yourself this question when considering integrating Instagram - 'Is my business and customer base trendy?', if yes then #goforit!
Click here to get started with your new Instagram account.
Pretty much the same can be said for Pinterest as was mentioned for Instagram, with one added bonus. A post made on Pinterest has some serious staying power. You will find that, on a particular interesting post, other users will continue to repin, comment on and most importantly click your link for months, even years to come, and it can really turn into a gift that keeps on giving.
Click here to get started with your new Pinterest Account.
3. Get Blogging
Search engines love content. If you update it with content regularly, they will return often to analyse it. This means your site will be regularly re-indexed and consequently re-ranked on the search engines. By adding content, it also means you are feeding them with more keywords to associate your website with.
An important factor to note over all this technical mumbo jumbo is that you really need to put effort into the posts you write. The questions you need to ask every time you write something is, "Is this useful to other people?" be honest and ask yourself if you would read and gain anything from it and don't copy and paste content from other sites - a big SEO no-no. Search engines know when you have simply duplicated content from another source and will give you black marks for it.
Contrary to what SEO companies would have you believe, the main factor in getting your pages listed in high places really is in the quality of your content and Google's algorithms are getting better and better at detecting that.
There was a time when you could 'trick' search engines into believing your site was more relevant then it was by stuffing as many keywords in as possible, websites with white text on white backgrounds to obscure a mass of keywords spring to mind, but those times are well and truly over and we would never recommend any of these 'black-hat' methods in any case.
Be sure to check out Mike, our new web manager's 'tips for writing website content' for more pointers into the mindset you should be in when writing web site content in general.
An easy way for you to update your site is to post articles pertaining to your business or business industry, much like how I am doing now.
If your website is built on WordPress, the good news is that this 'blogging' function will already be on there as standard.
If your website was built on something else, check out some of the free blogging tools available listed below. Just remember to link your main website to them and vice versa.
- Blogger - The longest running blogging platform and now Google-owned blogging service.
- Tumblr - Tumblr is used by a younger demographic of people and sits somewhere between Twitter and a traditional blog. Whilst it doesn't have the 'snappy' character limits of Twitter it does have a culture of posting quick, to the point material or simply images - it is also highly customisable and therefore possible to make it fit your companies branding guidelines with a little help from your friends at Oxygen Graphics
- WordPress.com - I mentioned that your website may be 'built' on WordPress before, in which case ignore this as it will already have the ability to blog within the theme of your current website. If it is not built on WordPress, you can create a free WordPress blog here, independent of your main website.
A Bonus Tip - Gauging your Traffic
So now you are being more proactive in driving traffic to your website, how do we measure the results?
This is where Google Analytics comes into play!
Here at Oxygen, we don't just make your website, we also give you the tools to monitor how well it is doing the thing it supposed to be doing, getting visitors.
As standard, we hook up your site to Google Analytics and schedule reports to be sent out to you on a monthly basis. These reports include information about;
- How many visitors the site is getting
- How the visitors are getting there
- What technology they are using to view the site (i.e. Desktop or Mobile)
- What they are clicking
- How long they are viewing the pages
Understanding the SEO terms used in the reports can be daunting at first, but we find this guide to be helpful in providing insight into what's what.
If you are feeling brave, we can also give you live access to your analytics account dashboard so you don't have to wait for your monthly report to come in. Just email me and let me know your website's name and email address. Your address will need to be associated with a Google account.
We hope this article has provided you with some pointers into getting your site more noticed. If you ever manage to get your site listed on dmoz.org, do let us know on Facebook or in the comment section below!