Are you running out of new marketing ideas?
Do you want more reservations for your restaurant or cafe?
Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!
Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.
2. Start a blog (much like this one!)
Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!
3. Email Newsletters
Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.
Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast). Join them and be proud to post up the food & drink you serve and want everyone to see!
5. Trip Advisor
Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting! If someone has a problem and gives you a bad review, do your best to try and help with the issues they had!
6. Delivery Services
Partner up with some delivery services. Deliveroo is now in Rugby and using them may appeal to a target market you haven’t reached before!
7. Online Menus
Ensure your menus are designed well and presented in a smart format for online viewing! No one likes having to zoom into a scanned in menu to decide what they might eat at your restaurant!
8. Online Booking
Why not make it easier for the customers who are looking at your site online to take that next step and book in. Online booking is an ideal way to market your company and get extra customers! Check out our previous blog on developing an online booking feature for On The Rocks Restaurant in Rugby, view here.
9. Google + Account
These are crucial to getting people to find your restaurant online! When you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar. This is one of the best methods of getting found online and more importantly… It’s FREE!
10. Timing your social media content
Long gone are the days of ad-hoc social media posting! Track your customers viewing habits and ensure your content is being released at the right times!
11. Print Media
Ensure all your printed marketing collateral is working hard for you! Ensure branding is followed throughout and get all print media designed so you can be proud to hand it out!