It’s 2024, so your website is expected to be more immersive, interactive and personalised than ever. Gone are the days of a business’s website simply being their ‘online presence’. Today, audiences want to get to know a brand. Modern-day websites should not only tell a business’s story but take consumers on their journey, using fresh, relevant content, along with sharp, bold images and attention-grabbing aesthetics. That’s why having ongoing design and website support is crucial.

Is ongoing design or website support a cost-effective decision? In short, yes. By weaving ongoing design or website support into your overall strategy, you’ll save money long-term – as you won’t necessarily require a whole new website to be built every two to three years.

Here, the experts at Oxygen Graphics explore in more detail why businesses should never underestimate the importance of ongoing design and website support.

1. Regular updates and maintenance

Websites run on a variety of platforms and content management systems (CMS), such as WordPress. These platforms require regular software updates to keep them functioning correctly and effectively. Without these updates, your website could be prone to security breaches, technical glitches or slow performance. All of these could result in a poor user experience.

Ongoing support from Oxygen Graphics will mean our website and digital experts will regularly monitor your site for any necessary updates, ensuring your online platform continues running smoothly while optimising performance.

2. Improved user experience

Ultimately, user experience is at the heart of any successful website. If you want to keep up with the competition, you must ensure your website meets evolving industry trends and the ever-changing demands of your target audience.

Ongoing design or website support allows you to continuously respond to industry and consumer changes by refining the user experience. From tweaking the layout to optimising call-to-action buttons depending on user behaviour, you can ensure your website remains visually appealing and fully functional.

Plus, regularly refreshing your website will help keep audiences engaged, which means retaining customers and boosting sales.

3. SEO optimisation

A well-maintained website regularly updated with fresh, relevant content and design improvements helps boost SEO (Search Engine Optimisation) rankings. Improved SEO will help your website climb higher up the ranks on Google, which means your business is more likely to be seen by your target audience.

Believe it or not, more than 200 factors can impact where your business ranks on Google – and these factors are constantly changing. Ongoing design or website support ensures your site meets Google’s forever-changing algorithms and can quickly adjust its SEO strategy in response. 

4. Fast issue response

Having a dedicated and experienced team to support your website with any technical issues, bugs, or downtimes can prove priceless. Partnering with the experts at Oxygen Graphics means you are prepared for such scenarios, which means minimizing any potential disruption, and whatsmore, preventing long-lasting revenue loss that could occur due to technical glitches.

5. Grows with your business

As your business grows, evolves and develops, your website should too. Ongoing design or website support means your website can scale and adapt alongside your business via the likes of updated content, improved design elements and functionality. 

At Oxygen Graphics, we are passionate about keeping your digital presence fresh, secure and strategically aligned with your business goals and objectives. Whether it’s a website refresh or a complete redesign, our creative experts will work with you to ensure your digital platform meets your company’s growing needs. 

Ensure your website continues to perform with Oxygen Graphics

Having a website that looks great on launch day alone isn’t enough anymore. Instead, ongoing maintenance and website support is critical to ensuring your business receives the constant attention it deserves. 

From maximising user experience to having experts on hand if you ever have technical issues, ongoing design and website support is essential for any business looking to grow and succeed online. 

Keep your site updated and optimised with Oxygen Graphics. Our team of experts are here to ensure your website remains a powerful tool that supports your business’s goals today, tomorrow and beyond. Let’s chat. Book in a meeting today or visit our new HQ at The Exchange, in Houlton.

In need of marketing support? Get in contact with a member of our team today to see how Oxygen Graphics can help you! T : 01788 561 991    E : [email protected]