You may already know that last week was #WayBackWeek, a social media trend across Facebook, Instagram and twitter, where people shared fantastic photos of themselves from when they were younger – cue all the embarrassing outfits, cute poses and hilarious haircuts you had absolutely no choice about!

Through researching about #WayBackWeek, it has become apparent that there is no direct source as to how it began. But surely it had to start somewhere? People all over the world joined in with the cult movement but no one knows why or how it started. We aren’t complaining though, it’s a great excuse to poke fun at ourselves and show we can all have a little light-hearted banter.

It’s ‘younger brother’, as it were, #ThrowbackThursday began when Matt Halfhill (pictured below), founder of Nice Kicks, decided to post a photo of an old shoe every Thursday (each to their own) to try to break up his feed of the new fashions. This trend has evolved to become not only posting old photos, but music people used to listen to (I say bring back S Club 7, or for my colleagues, some TLC!) and the best sporting event highlights. It just goes to show how one post can have such a big impact on social media and how quick it can catch on to become a trend.

Matt Halfhill

The staff here at Oxygen thought it would be comical to share some of our own #WayBackWeek photos to the world. Can you match our faces to our names? (Random Order: Mike, Malcolm, Adam, Natalie, Lewis, Elspeth, Thomas)


Malcolm Natalie Adam Mike


lewisNEW Thomas Elly

One of the largest Social Media campaigns was the #IceBucketChallenge to raise awareness and money for Amyotrophic Lateral Sclerosis (ALS) back in August 2014. For those of you who don’t know what this is, where on this earth have you been? Do you remember, after being nominated by one of your so-called friends, getting absolutely soaked with ice cold water? Now, as much as I do believe everyone that took part wanted to raise awareness for the cause, I can’t help but think another motivation for getting freezing cold water thrown over their heads, was being able to tag their mates and see them get drenched too – it certainly was for me!

Looking way back at social media trends

One trend that infamously broke Twitter was the Oscar selfie, tweeted by Ellen DeGeneres including the likes of Bradley Cooper, Meryl Streep, Jennifer Lawrence, Julia Roberts, Brad Pitt and Angelina Jolie to name a few! The funny part being that it was originally meant to be of just Ellen and Meryl but all the other celebs wanted to take centre stage – typical! Within 12 hours, this selfie was retweeted 2.4 million times – no wonder it broke twitter! Even The Academy of Motion Picture Arts and Sciences joined in the commotion with their own tweet: “Sorry, our bad. #Oscars” blaming the technical difficulties on themselves. The Selfie was called a “promotional stunt” for the sponsor, Samsung, as Ellen kept using the Galaxy Note 3 throughout the evening. But who cares if it was just for promotional reasons? It worked, it’s known as the “best selfie ever” and I couldn’t agree more.

Oscar Selfie


This just goes to show how powerful social media is.

I have merely mentioned a few trends from the past few years. Who knows what 2016 may bring?