As industry professionals, the team at Oxygen feel obliged to advise our customers about the best ways to promote their businesses. This includes suggesting what materials they should print on to get the best results and more professional finish to their work.
It is common for companies to try and save money when it comes to marketing but this can end up costing more in the long run. The idea of cheap materials and print is to help companies with smaller marketing budgets. But if you have the money to spend, then it makes more sense to pay more for a better product. As the saying goes, “you get what you pay for.”
We cannot emphasise enough that paying a little extra can foreshadow our business as a more professional establishment when it comes to signage, rather than having banners with curled edges for example. The moment your sign or banner curls then important information could be made unreadable to passers by, and therefore you could be losing income. The quality of your marketing tends to reflect your business.
Trying to save money on cheap material for your signage to be printed on can actually cost you more if it needs reprinting. You could also lose a customer due to the quality of your sign. This tends to occur when the signs get curled edges from heat exposure, a prime example of this is on signs located inside leisure centres.
If you have any questions surrounding printing signage, pop up banners or an external grade banner then please contact the team at Oxygen, we will be more than happy to help you.