Oxygen’s Guide to Copyright and Trademark of your Brand, Logo or Design

Picture 1

Many customers enquire about the importance of copyrighting and trade marking their brand with us because it is a significant part of the design process when building a company brand. Here is a simplified version of the basics surrounding copyrighting and trade marking.

To begin with, copyright is a form of intellectual property. It has value to its holder and it can be protected by legal means, sold outright, or licensed. Originally, the concept of copyright meant “right to copy”, but nowadays it’s a little more sophisticated. The creator of an original artwork, text or image is the person who in first instance owns the copyright in relation to that artwork.

Copyright in this sense is a bundle of rights attaching to the artwork. Therefore, technically any ‘new’ artwork or web design that is produced by the team at Oxygen is automatically copyrighted to Oxygen allowing for our customers to use these artworks, which we have designed, for their company.

Picture 2

We as designers cannot simply take images from Google or other Internet sources and put them into the artwork for customers. If we would require a Google image then we would have to buy the rights of this image from the copyright holder. As you can see, this is the way in which copyrighting works. You can use someone’s work if they allow you to, or if you credit them for their particular piece of work, for instance an image or text they have created.

A trademark, by definition, is anything used to distinguish the goods or services of one company from the goods or services of another. Your trademark could be a name, a symbol or figure, a word, or even just a letter. A trademark is a form of intellectual property that can be bought, sold, or licensed. Therefore, after you obtain the registration for your trademark, it is like any other piece of property. Your trademark may even increase in value as you build your brand.

You may ask why you should register your logo or trademark, but if you are starting or growing your business, you need a trademark to prevent someone else from selling products or services under your name — and potentially stealing business from you.

After you register your trademark or logo, you cannot only prevent others from using your trademark, but you can sue for damages if someone infringes on your trademark. Registering a trademark is important to your business in that it can protect your corporate assets and intellectual property, and can also help to differentiate your business from the competition.

To conclude, we would advise you to register your logo or brand to prevent any potential damage to your company. This is entirely up to the business owner but it is a relatively easy process to complete that could save your company a lot of time and money in the future as your brand grows.