A guide to print sizes:

handy tips from the professionals

In the ever-evolving world of design, businesses often face the crucial decision of selecting the right print size for their creative projects. Whether you are working on a captivating poster, an eye-catching brochure, or a visually stunning photo print, choosing the appropriate dimensions is vital to make your masterpiece stand out. 

In this blog, our experts at Oxygen Graphics explore the various dimensions, popular print formats, and how partnering with our creative design agency, can elevate your visual communication to new heights.

Understanding print sizes

Before delving into the specific print sizes, it is essential to grasp the terminology used in the print industry. Print sizes are typically measured in inches or centimetres and are usually represented by two dimensions: width and height. For instance, an 8×10 print would mean it is eight inches wide and ten inches high.

Standard print sizes

8 x 10 and 11 x 14 (inches)
Not necessarily for your next design project, but perhaps if you’re looking to print off your favourite photos.

8 x 10 and 11 x 14 are both classic sizes and perfect for framing memorable photographs. Whether it’s a cherished family portrait or a breathtaking landscape, these dimensions offer a balanced and timeless appeal.

A4 (8.27 x 11.69 inches)
Widely used in brochures, flyers, and magazines, the A4 size provides ample space for text and visuals. Its international recognition makes it a preferred choice for global distribution.

A3 (11.69 x 16.53 inches)
Ideal for larger posters, presentations, and displays, the A3 print size allows designers to express their creativity on a more extensive canvas.

A2 (16.53 x 23.39 inches) and A1 (23.39 x 33.11 inches)
These sizes are perfect for attention-grabbing posters and promotional materials, making them effective tools for marketing campaigns and events.

Custom print sizes

While standard sizes cater to most printing needs, some projects require unique and custom dimensions. At Oxygen Graphics, we can assist you in tailoring the print size according to your vision and specifications. Whether it’s a die-cut design or a custom-sized art print, their expertise can transform your ideas into tangible, captivating realities.

Choosing the right print size

Selecting the right print size is more than just picking numbers, it involves understanding the purpose, target audience, and desired impact of your project. 

Consider the following before making a decision:

Intention and medium
Determine the purpose of your design—is it meant for promotional materials, personal use, or for a specific event? Additionally, consider where the prints will be displayed or distributed. Different mediums, such as billboards, brochures, or social media posts, have varying size requirements.

Message and visual elements
Your print size should complement the message you want to convey. If your design is text-heavy, you’ll need a larger canvas to ensure readability. On the other hand, intricate visuals might require a larger size to preserve their details.

Printing quality
Ensure that the chosen print size aligns with the resolution and quality of your design. Enlarging a small image significantly may lead to pixelation and a loss of visual appeal.

The impact of professional design services

Partnering with a creative design agency like Oxygen Graphics can make a world of difference in the success of your print project. Here’s how our expertise can elevate your design:

Tailored solutions
At Oxygen Graphics, our team of creatives will work with you to understand your goals, brand identity, and target audience. We carefully craft custom solutions and offer advice on what print size you should choose, that resonates with your vision.

Unparalleled creativity
Our design professionals bring fresh perspectives and innovative ideas to the table. They can create unique visuals that captivate your audience and set you apart from competitors.

Print perfection
At Oxygen Graphics, we have access to high-quality printing resources – including our in-house printing service – ensuring your project’s final output is visually striking and always professional.

Would you like professional advice on what print size you should choose?

Selecting the right print size is a crucial aspect of any creative project. Whether you opt for a standard size or a custom dimension, it’s essential to align it with your project’s goals and audience. 

At Oxygen Graphics, we will guide you through this decision-making process and bring your visions to life with our unmatched expertise. So, if you are looking for a professional printing service, then get in touch with our team. Are you ready to kick off your next printing project?


In need of marketing support? Get in contact with a member of our team today to see how Oxygen Graphics can help you! T : 01788 561 991    E : [email protected]