There are many reasons why your website might not be ranking on Google. It might be that you’re not using the right keywords (or using the wrong ones), you haven’t optimised your metadata, your website is slow, or you don’t have any authoritative backlinks (direct links from another website to yours). Also, if Google has had an algorithm update, this can severely impact whether you’re ranking on Google too.

We know how challenging it is to ensure your website is always optimised by keeping on top of Google’s ever-changing algorithms. We have a number of SEO packages to choose from – all of which are managed by our SEO experts, so you don’t have to.

How much your SEO will cost depends on many factors, including your location, goals, ambitions, the size of your website and how much work will be required each month. Our SEO packages start from £450 each month, plus an introductory audit to help us create an efficient strategy tailored to your business.

We advise that it will take a minimum of six months before you start to see any major results – and any SEO professional should tell you the same (be cautious if somebody is promising you results overnight!). It’s important to remember that every business is unique, which means all SEO strategies differ, and results can be impacted by various factors, including the type of industry you’re in and your location.

Yes, you will receive two reports each month.

One of these is a Rankings Report, which will include the list of your keywords, where your business is ranking for those keywords and any movement around your keywords.

The second report is generated from Google Data Studio – now known as Google Looker Studio. This gives us a real insight into how users behave when visiting your website. This report will also help us to track any of your KPI’s (Key Performance Indicators) while allowing us to compare the performance of your website over time.

Due to ongoing Google algorithm changes, SEO strategies are never static. Data given by these reports will allow us to continuously develop and shape an SEO strategy that best suits the evolving needs of your business.

Yes, after all, this is your business – and we believe that it’s important you are aware of the work we’re doing to grow your brand. At the beginning of your campaign, you’ll receive a plan that will show you exactly what’s being done and when, so you can track and follow progress.

It’s important to recognise that Google’s algorithm is changing very regularly – which means factors impacting whether your business is ranking or not are changing. So, techniques that worked once, might not be working today. Our SEO expert continues to stay up-to-date with the ongoing changes to Google’s algorithm, so we can adapt and amend your SEO strategy accordingly.

Have you considered that your website has technical issues, linking issues or low-quality content? It might be that your website has been impacted by a Google penalty – this could be down to having too many pop-up ads or having short-form content with minimum value.

Talk to our team about our various SEO packages, and find out how we can help conquer these ongoing issues.

While it might be tempting to pause or stop your SEO because you’ve achieved good results, you really shouldn’t – and here are a few reasons why:

• Google’s algorithms are always changing. In fact, Google made 4,887 changes to its algorithm in 2022 alone. Sometimes, Google will release huge updates that can impact your ranking significantly – when this happens, our SEO expert will have to amend your strategy to ensure it’s still fully optimised.
• There are more than 200 factors that can impact a website’s ranking. These factors can range in complexity, which is why it’s always best to ensure your SEO strategy is managed by an expert. And remember, if your SEO work stops, then the chances are, you’ll start to see a decline in results, which means less traffic visiting your website.
• Your competition won’t stop. If you decide to pause or stop your SEO strategy, then this is giving your competitors the perfect opportunity to get themselves one step ahead of you.
• Google recognises the changes you are making. When it comes to SEO, you won’t see results overnight – so it’s important that you’re patient, and give your strategy the time it needs. However, Google will recognise that your business is keeping up with ongoing changes to its algorithms, and this will be reflected in where you rank.

Any professional SEO expert would never guarantee rankings – or promise you specific results. It’s unrealistic and not possible – so be cautious if an SEO company or professional is guaranteeing or promising you results.

At Oxygen Graphics, what we can do, is guarantee that we will create an SEO strategy shaped specifically around the needs and goals of your business – a strategy that’s in line with the current Google algorithms. Our SEO service is completely transparent, which is why we provide our clients with ongoing reports each month.

Fresh, unique and high-quality content plays a key role in any business’s SEO strategy. In fact, content is believed to be the second biggest ranking factor when it comes to SEO.

With that in mind, it’s vital that you’re creating information-rich content that supports the needs of your target audience – and furthermore, you’re keeping it regularly updated. At Oxygen Graphics, we work closely with each client and depending on your goals and budget, we’re able to seamlessly weave content into your SEO strategy.