Photography Website Design

The Oxygen team were approached by two photographers in the Rugby area to help design and develop their new websites. Each client had a unique perspective when considering how they desired their website to be designed. We had the task of fully understanding the client’s needs whilst making it work for the target audience.


Victoria Alice Photography (by Julie Mrowicki-Green):

Capturing images of peoples loved ones is at the heard of Victoria Alice Photography. Julie’s primary focus on weddings, family images, events and outdoor style photos. We had to ensure this personal perspective wasn’t lost within her website. We tried to achieve this by taking a more structured approach with her content. Breaking up each of her key sectors and placing the content in a pleasing format that reaches out to her target audience!

Victoria Alice have utilised a key web design trend with full width realistic photographs scaling the background of the site. This technique of full width imagery provides real accounts of the types of images Victoria Alice takes.



Annie Johnston Photography (by Annie Johnston):

Annie wanted to find a way in which to approach her potential market without compromising on design. Having worked with clients such as Boots, Bride & Groom and Good Housekeeping. We agreed the best way to do this would be to demonstrate the types of industries she had worked with. We wanted to provide a clean professional approach that appeals to her target audience. This was achieved by having a standard webpage that is quick and easy to navigate and provides access to the exact section her customer wants to view. Each sector was structured the same however the image feed on each page changes to suit the respective category. Annie Johnston Photography has a primary focus on editorial work/PR, studio portraits, Bridal Beauty & Fashion.


Joint Attributes

Both photographers are similar in terms of the jobs they do however both have a completely different approach to attract their perspective target audience. One thing that is uniform across the both sites is the integration of Instagram feeds. These feeds are becoming increasingly more important to display on websites for all industries, however for photographers it is the key social media platform for their chosen target audiences.


Social Media Feeds

Instagram feeds allows the user to directly display images directly from their accounts on a live feed. Meaning that if new images are uploaded to the Instagram pages the website updates with these newer photo’s. Companies that are highly active on this social media platform can have such a reduction on time used constantly updating pictures on their respective websites. Social media feeds provide the websites with a way for their customers to interact directly with the brand/organisation also generating traffic to their social media pages where work is demonstrated.

What the clients said:

“I can highly recommend Malcolm and his team at Oxygen Graphics to any business especially photographers, wanting a quality bespoke Website, which is accessible and easy to navigate. Oxygen Graphics listen to all my business’s specialized requirements and I am delighted with my new Website and Blog. They have incresed my companies exposure gaining a wider reach and audience, which has helped my business grow. They also provide great on going support and advice once your Website is live.
It is well worth taking up their offer of a free no obligation one hour consultation, if you are interested in refreshing your existing Website or you would like a new one. As that is where I started !  Many thanks to Oxygen Graphics” – Annie Johnston Photography

“As an event and wedding photographer, my website is usually the first place that people will go to when deciding if they like my work. It was really important to me that my site reflected my style of photography so that people viewing it could get an idea of what their photo’s might look like if they booked me to document an event or occasion.  The team at Oxygen did a great job of not only understanding my brief, but also creating the look and feel that convey’s my photography style – I really am delighted with it!” Victoria Alice Photography


We have really enjoyed working with both companies and have tried to help with every step of the process. A user guide was created to help assist with the processes required to keep the website up to date and to assist with posting regular content which was found very useful!

If you have any issues with brand identity or are looking at designing/redesigning your website feel free to pop into see us at Oxygen and we can arrange a 1 hour FREE consultation for all web design enquiries!