The Effectiveness of Email Marketing


Email Marketing isn’t necessarily a new marketing tool but it is still highly effective even after the massive boom in social media platforms. E-marketing offers businesses the opportunity to contact their clients directly in a more personal environment – the inbox!

The facts and figures surrounding e-marketing speak for themselves. Nearly all businesses use email, as a means of professional communication with clients, so for as little as 4p per email campaign it is a highly effective way of contacting your customers rather than investing in a sales person to contact them more regularly. It has been suggested by the Direct Marketing Association that email marketing has a Return on Investment (ROI) of around 4,300%, so therefore it pays for itself!

Email Marketing relies on the message being opened; this is where our marketing expertise comes into play. As an established design and marketing agency, Oxygen Graphics houses various marketing professionals who can help that email get opened! Using Google Analytics the team can see how many hits, bounces and valued reads the email has had which helps us to make the next e-marketing campaign more effective. When it is claimed that 46% of consumers receive more than 10 emails from retailers a week (Compete Survey) then you need make sure yours stands out from the crowd! This is where the Oxygen team can help with their creative design that is sure to grab your customers’ attention.


The Oxygen Graphics design team can create a full e-marketing campaign from design to content. If you are interested in having your own campaign created then please contact the Oxygen team on 01788 561991 or pop into our modern studio at 33 Albert Street where we can answer your questions.