Thrive & Grow Your Business Post Lockdown
Finally, there is light at the end of the tunnel and after some of the most difficult 16-months some of us have ever faced, it looks like the world is beginning to return back to some sort of normal. Of course, there’s no denying that the past year-and-a-half has been extremely challenging for all businesses, companies and organisations, especially as the economy was essentially put on hold last March. However, with restrictions beginning to ease, there is no better time than now, to look forward and to start planting those little changes that will really help your business to thrive and grow as we all move on from the pandemic.
It’s never been more important to make sure that your branding is blossoming, and your digital marketing platforms are blooming. After all, you cannot afford to get complacent in thinking that your customers will return to you, so spend time nourishing your marketing strategy to help your business flourish in the future.
Of course, at Oxygen Graphics, we understand that it can be totally overwhelming for any business right now, however big or small, and that’s why we’ve put together our top three creative tips for helping you bounceback after lockdown.
Embrace the change
It’s no secret that there’s been a definite shift in the way consumers shop and receive information. While there’s been a steady rise in internet shopping and online marketing for the past decade, the pandemic has pressed the accelerate button. Our advice, embrace it, don’t fight it.
One thing that remains the same is that your website is essentially your shop front. However, it’s important to remind yourself that the website you had pre-lockdown might need a bit of nurturing. The website that reflected your business back in March 2020 might not be the same as what you’re after now. It’s vital for your website to grow alongside your business.
Spend time mapping out your short- and long-term goals now lockdown is over and ensure your website design and brand mirrors what you’re aiming for. It might be that you need to add a few new tools to your website now, which provide online services to enhance the online customer experience. For example, if you’re in the hospitality industry or the beauty trade, you might want to look at adding a booking system on your website.
Get yourself on Google
With businesses competing to make a comeback after the pandemic, it’s essential that you get yourself seen on Google.
Google ranking stems from a business improving their search engine optimisation (SEO), so ensure your website is bursting with key words and phrases. Grow your business by including blogs, informative articles and videos on your website, which will all help to increase website traffic.
If you want to keep one step ahead of your competitors, be sure to spruce up your website content regularly. Not only is Google a big fan of this, but it also keeps you current. You could also consider one of our bespoke SEO strategies to help you get ahead of the competition.
Give yourself a rebrand
Look, there’s absolutely nothing wrong with giving your business’s brand a facelift. Things are different to how they were back in March 2020, it’s only natural to want to freshen up your image.
Remember, spending habits have changed, which means business behaviours have had to adapt, so don’t worry if your colour scheme suddenly feels a little outdated, of your logo doesn’t fill you with the same buzz as it did before. Now is the time to nurture your branding to make sure it reflects the business you are today.
Getting the most out of your website and brand can seem overwhelming, so let our friendly team of experts at Oxygen Graphics support you. At Oxygen Graphics we are more than just a creative design agency. We’re a collection of brand experts, graphic designers, marketeers and digital techies. We offer a range of services and products across creative, design, digital, print and everything in between. Find out how we can make your business flourish.