Make them come

04

July

Good things happen when people get together! – Event the right way!

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

The comfort zone, It’s a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people!

The exhibition season is upon us. This is how to maximise your results from any exhibit you hold!

Make them come!

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Create a bit of a spectacle!

We’re all a bit nosey. Make guests feel privileged to be invited and make passersby wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited upon arrival.

Create a unique environment!

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27

June

Standing out in a crowded market place – Zoom Recruitment

Zoom Recruitment is a recruitment agency based in Kent who had approached the team at Oxygen to help them develop a way to stand out from the crowd within the recruitment industry.

We helped zoom by rebranding their current logo and creating a new website for them with added functionality.

www.Zoomrecruitment.co.uk

The team at Oxygen helped develop and design a new mobile responsive website for Zoom with some unique features that give them a competitive edge in a crowded marketplace. Zoom needed something that would communicate and integrate with their existing systems and therefore communication was key to this process.

Zoom’s old site was unfortunately subject to a malicious hacking. As standard with the development of their new site, we provided them with additional security to ensure this doesn’t happen again. By installing software to run alongside the new site it added another level of security that helped to make the team at Zoom feel more protected against this level of exploitation in the future.

Job Boards:

The larger recruitment sites such as Reed and Monster are cluttered with recruitment agencies and employees pitching jobs to prospects.  This makes it difficult to stand out from the crowd as a recruitment agency due to the sheer amount of jobs being posted. Oxygen helped develop a job board that is personal to the jobs that zoom upload and provided this on their website.

The integrated job board means that clients trying to find a job using the Zoom Recruitment website will only be able to see the jobs that

marketingrestaurants

22

May

11 Top Marketing Ideas For Your Restaurant!

Are you running out of new marketing ideas? 
Do you want more reservations for your restaurant or cafe?

Do you feel you are losing business to other restaurants or struggling to think of new ways to promote your business? This week’s blog will be focusing on some of the top marketing ideas for your hospitality business! This blog is full of tricks and tips to best acquire new customers and retain existing ones!

1.Loyalty Programs!

Set up a loyalty programme within your business to keep customers wanting to come back! Loyalty schemes make customers feel valued for the custom. They also can be partnered with some data capture to be used in email marketing activities.

2. Start a blog (much like this one!)

Customers and foodies alike love to read blogs by their favourite restaurants to be kept up to date with the most recent news and changes within your restaurant! This is a great way to engage with your customers, generate more website visits and market your business!

3. Email Newsletters

Send out emails to your customers! Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.

4. INSTAGRAM

Instagram should be your best platform being a restaurant serving drinks and food! Everyone loves to take a snap of their fancy meals (Mainly avocado on toast).  Join them and be proud to post up the food & drink you serve and want everyone to see!

5. Trip Advisor

Maintain your Trip Advisor reviews! A bunch of good reviews will increase the likelyhood of someone visiting!

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12

April

Houlton Rugby using Local Website Developers

The past few weeks at Oxygen Graphics have been busy! We’ve had a wide range of work come our way, most recently two websites for new developments in Houlton! The development of these sites has been in collaboration with Urban & Civic and Creative agency WAA. The developers at Houlton are working with local organisations to help achieve their vision in Houlton and therefore reached out to us at Oxygen to help with developing the Radio Station Rugby Heritage and The Tuning Fork websites.

Come home to Houlton…

For those of you that don’t know yet. Urban & Civic are developing land in the east of Rugby. 6,200 homes will be created in the verdant Warwickshire countryside. If you want to know more take a trip to the Houlton visitors centre and try to understand the vision developers have for Houlton. Houlton is blending all the things that make living in the East of Rugby great.

The Tuning Fork

You’ll find this new eatery in their brand-new home at Dollman Farm which is in the heart of the new community of Houlton. The Tuning Fork have a wide variety of home-made locally sourced food alongside a great location to relax and escape.

View the website… Thetuningforkhoulton.co.uk

The primary focus of this multiple page responsive website was to ensure that customers knew exactly what The Tuning Fork had to offer. This includes downloadable menus & full social media integration, also utilising a Word Press blogging platform to inform customers of local news and events. This site was created in collaboration

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29

March

Taking a look at the bigger picture – Online Photography Portfolios

Photography Website Design

The Oxygen team were approached by two photographers in the Rugby area to help design and develop their new websites. Each client had a unique perspective when considering how they desired their website to be designed. We had the task of fully understanding the client’s needs whilst making it work for the target audience.

Victoria Alice Photography (by Julie Mrowicki-Green):

Capturing images of peoples loved ones is at the heard of Victoria Alice Photography. Julie’s primary focus on weddings, family images, events and outdoor style photos. We had to ensure this personal perspective wasn’t lost within her website. We tried to achieve this by taking a more structured approach with her content. Breaking up each of her key sectors and placing the content in a pleasing format that reaches out to her target audience!

Victoria Alice have utilised a key web design trend with full width realistic photographs scaling the background of the site. This technique of full width imagery provides real accounts of the types of images Victoria Alice takes.

 

Annie Johnston Photography (by Annie Johnston):

Annie wanted to find a way in which to approach her potential market without compromising on design. Having worked with clients such as Boots, Bride & Groom and Good Housekeeping. We agreed the best way to do this would be to demonstrate the types of industries she had worked with. We wanted to provide a clean professional approach that appeals to her target audience. This was achieved by having a standard webpage that is quick and

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19

May

Facebook: Why like & share competitions don’t work.

Here’s a holiday that you are not likely to win! All you need to do is LIKE and SHARE.

Every day, I’m sure your news feed contains free cars, luxury holidays or aspirational products that someone has unwittingly shared because they’re being giving away for absolutely nothing – well, other than a harmless like and a share.

So, how many of you have actually won? I’m thinking not a great deal of you. That’s all because there are several fundamental flaws in the plan when it comes to the way Facebook works for both businesses and users.

Here are my reasons why a Facebook like and share just doesn’t work.

1.) Privacy Settings

As default, your shared posts are visible to “Friends” only. Maybe even “Friends of Friends” if your settings aren’t overly secure. Now, if you (the sharer) aren’t friends with the original poster, they’ll be able to see that the post has been shared by someone, just not you.

If you are going to win that holiday your share needs to be made “Public”.

2.) It’s against the rules

Yep, you’ve read that right – like and share competitions are actually against Facebook’s rules. (https://www.facebook.com/page_guidelines.php)

3.) Facebook’s Algorithm

Ever wondered what the reason behind a post appearing on your news feed is? Well, I couldn’t tell you the exact science, but it’s all worked out using an algorithm. That algorithm is designed to stop the spread of poor quality, spammy posts showing on other’s news feeds. So everyone’s efforts may be in vein anyway.

4.) It doesn’t get you quality likes

If you are wanting

Oscar Selfie

29

January

Looking way back at social media trends

You may already know that last week was #WayBackWeek, a social media trend across Facebook, Instagram and twitter, where people shared fantastic photos of themselves from when they were younger – cue all the embarrassing outfits, cute poses and hilarious haircuts you had absolutely no choice about!

Through researching about #WayBackWeek, it has become apparent that there is no direct source as to how it began. But surely it had to start somewhere? People all over the world joined in with the cult movement but no one knows why or how it started. We aren’t complaining though, it’s a great excuse to poke fun at ourselves and show we can all have a little light-hearted banter.

It’s ‘younger brother’, as it were, #ThrowbackThursday began when Matt Halfhill (pictured below), founder of Nice Kicks, decided to post a photo of an old shoe every Thursday (each to their own) to try to break up his feed of the new fashions. This trend has evolved to become not only posting old photos, but music people used to listen to (I say bring back S Club 7, or for my colleagues, some TLC!) and the best sporting event highlights. It just goes to show how one post can have such a big impact on social media and how quick it can catch on to become a trend.

The staff here at Oxygen thought it would be comical to share some of our own #WayBackWeek photos to the world. Can you match our faces to our names?