Our SEO Predictions for 2024

In the fast-paced and competitive landscape we live in, staying ahead of the curve is crucial. As we continue into 2024, we’re seeing Search Engine Optimisation (SEO) undergoing significant shifts, which in turn, can present both challenges and opportunities for businesses striving to maintain their online visibility. 

Here, the SEO experts at Oxygen Graphics set out our predictions for 2024, to help you thrive in this ever-evolving environment.

1. The importance of SEO is only going one way and that’s up – so hiring the best talent is vital

As search algorithms become more complex and competitive, it’s becoming significantly important for businesses to work with top-tier SEO talent. In 2024, securing skilled professionals who come fully equipped with a deep understanding of SEO best practices and trends will be vital for businesses aiming to maintain or improve their overall search rankings. Investing in talent acquisition will not only enhance the quality of a business’s SEO strategy but also ensure it can seamlessly adapt to emerging trends.

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2. Technical SEO will grow in importance

We’re going to see a growing emphasis on technical SEO and core web vitals. As Google continues to develop its algorithms, technical SEO and page experience will be essential. Working towards providing users with a seamless browsing experience, factors such as site speed and overall performance will be pivotal. 

Businesses should note that optimising technical aspects of their website to meet Google’s forever-changing criteria for a strong user journey will be imperative for SEO success.

3. Cracking down on poorly written AI content

According to Google: ‘using automation – including AI – to generate content with the primary purpose of manipulating ranking in search results is a violation of its spam policies’. Sorry folks, while the temptation might be there to use AI, Google is intensifying its efforts to combat low-quality and spammy content.

With this in mind, businesses must prioritise producing high-quality and authentic content that adds value to the user, if they want to avoid being penalised – which could in turn damage their visibility in search results.

4. Google will continue to place more emphasis on E-E-A-T

E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) should be at the foundation of all content produced. In other words, be sure to create content that’s not only informative but also trustworthy and authoritative – rather than opinions. 

If you’re not already doing so, consider introducing regular blog posts on your website, by way of establishing yourself as credible authorities within your industry.

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5. The significance of domain authority will continue to play a huge role in performance

Domain authority remains a cornerstone of SEO performance, influencing a website’s credibility and overall visibility in search results. We also anticipate that high-quality link-building will continue to be a critical element of SEO strategies. Businesses should focus on building reputable backlinks from authoritative sources to boost their website’s domain authority and enhance its overall SEO performance.

Get ahead of the SEO trends and work with an industry expert

By staying one step ahead of the SEO trends, businesses can position themselves for sustained success in this competitive digital landscape. However, it’s clear that navigating the evolving world of SEO requires a strategic approach – and whatsmore, an industry professional. 

As SEO becomes increasingly challenging and complex, investing in expertise and ethical practices will be essential for maintaining a competitive edge and maximising online visibility. If you would like to get ahead of the SEO trends, then get in touch with the knowledgeable professionals at Oxygen Graphics. Let’s talk – book in an informal chat today.

In need of marketing support? Get in contact with a member of our team today to see how Oxygen Graphics can help you! T : 01788 561 991    E : [email protected]