Brand design trends: Exploring the latest in visual identity

In today’s competitive marketplace, establishing a strong and memorable brand identity is crucial for businesses looking to stand out from the crowd. Visual identity plays a significant role in shaping how a brand is perceived by its audience. As we progress into the second half of 2023, it’s important to stay updated with the latest brand design trends to ensure that your company’s visual identity remains fresh, relevant, and appealing. 

In this blog, the creative experts at Oxygen Graphics explore some of the emerging trends in brand design, providing insights into how you can revitalise your visual identity.

Minimalism and simplicity

In recent years, minimalism has gained immense popularity in brand design. The philosophy of ‘less is more’ has resonated with both designers and consumers, leading to streamlined and elegant visual identities. Brands are increasingly embracing clean and simple logos, typography, and overall design aesthetics. Minimalist designs communicate a sense of sophistication, professionalism, and modernity, allowing brands to make a strong impact while maintaining a timeless appeal.

Bold typography and custom fonts

Typography has always been a critical element in brand design, and in 2023, bold and expressive typography is taking centre stage. 

Brands are experimenting with custom fonts to create unique and memorable visual identities. These custom fonts not only help establish brand recognition but also convey personality and evoke emotions. From hand-drawn lettering to geometric typefaces, brands are pushing boundaries and leveraging typography as a powerful tool to communicate their core values and message. 

Vibrant and diverse colour palettes

Gone are the days of brands sticking to safe and conservative colour schemes. Today, businesses are embracing vibrant and diverse colour palettes to infuse energy, excitement, and differentiation into their visual identities. From bold and contrasting hues to gradient colour schemes, brands are leveraging colours to create visual impact and evoke specific emotions. The use of vibrant colours helps brands capture attention and stand out in crowded marketplaces, leaving a lasting impression on consumers.

The team at Oxygen Graphics was recently handed a brief by a copywriter, who wanted us to create a brand and website, bursting with bright tones and bold, clashing patterns. Designed to stand out from the crowd and engage with their target audience, we brought Pink Zebra Copywriting to life by designing them a digital platform that screams nothing but energy and enthusiasm. 

Authentic and purposeful imagery

In the age of social media and influencer marketing, authenticity has become a key driver in brand success. This shift towards authenticity is also reflected in visual identity design. Brands are opting for real and relatable imagery that aligns with their values and resonates with their target audience. Rather than relying solely on stock photos, businesses are investing in custom photography and illustrations that tell a story and create an emotional connection with consumers. By incorporating authentic imagery, brands can establish trust, foster engagement, and differentiate themselves from their competitors.

Are you ready to give your brand a refresh? Get in touch with the experts at Oxygen Graphics

As visual communication continues to evolve, staying on top of the latest brand design trends is essential for businesses aiming to make a lasting impact. Embracing minimalism and simplicity, experimenting with bold typography and custom fonts, utilising vibrant and diverse colour palettes, and incorporating authentic imagery are some of the key trends shaping the visual identities of modern brands in 2023. By understanding and adapting to these trends, you can revitalise your brand’s visual identity, enhance brand recognition, and forge deeper connections with your target audience. 

Remember, your brand’s visual identity is a powerful tool that should reflect your unique personality and values while resonating with your customers. Are you ready to pump some life into your brand? Get in touch with the team at Oxygen Graphics today.