How to take advantage of seasonal marketing

Christmas is coming. There, we said it. Sorry but in our world, it’s never too early to start thinking about Christmas and let’s be honest, with the festive season just around the corner, as a business owner, you should be thinking about the ‘Big C’ too. And no, we’re not talking about desperately digging out last year’s presents to re-gift, or hopelessly searching the shops for your office Secret Santa. When we’re talking Christmas, we’re referring to taking full advantage of those juicy marketing opportunities that the festive season brings with it. This is your chance to drive customer loyalty, increase brand awareness and say show your clients just how much you appreciate them – while (mostly) everyone is feeling positively jolly, so make the most of it. And remember, with the New Year fast approaching, many businesses will be thinking about setting new goals and starting new projects, which means there’s never been a better time to gently remind them about your brand and what you have to offer. 

Oh, and don’t worry, we get that money is tight at this time of the year, so here are our top three tips from Oxygen Graphics, which promise to get your voice heard without breaking the bank this Christmas.

Say thank you by sending a card

Does anything beat a branded Christmas card? While it might be one of the most traditional festive marketing techniques, it remains to be one of the most effective and it’s clear to see why – they tick pretty much every box when it comes to seasonal marketing. Not only do branded cards give your clients a little nudge, letting them know that you still exist but they are the perfect way to show appreciation and say thank you. Of course, it’s not just your loyal customers that you should send a Christmas card to – make sure you get one in the post to your new clients, as well as old customers that you might have lost touch with. After all, you never know who will need your services come 2022.

If you don’t fancy sending a physical card, why not send an e-card? At Oxygen Graphics, our team of creatives can design and print cards for you and/or create a digital version for you to send to your mail list. If you’re not sure which would suit your business best, then let our team know your requirements, we will be more than happy to advise and support you.

Give clients something useful

Giving your customers something useful is not only beneficial to them but it’s also a win for you. Consider this, you send your client a branded calendar, wall planner or diary – it saves them the job of buying their own (tick), but better still, they will be subconsciously looking at your logo on almost a daily basis (tick, tick). It’s like that old saying goes, how much would you pay to have your business’s name on someone’s wall every day? Calendars, wall planners and diaries all provide a budget-friendly option but they’re also practical too, which your clients are sure to thank you for.

If you’re looking for a bit of inspiration, then get your hands on a free Oxygen Graphics calendar by signing up to our mailing list today.

Make an excuse to visit clients

OK, if you don’t fancy treating clients to traditional promotional gifts, then it’s time to think outside the box and get creative. From branded drink bottles, a travel mug with your logo on, a branded tote bag or even a branded bauble, there are plenty of fun presents for you to send to your client list without busting your budget. And the best part? Promotional goodies like these give you an excuse to visit your client in person – the perfect opportunity to re-engage with customers, showcase your services and strengthen those working relationships ahead of the New Year.

Make sure your marketing ‘sleighs’ this Christmas with Oxygen Graphics

Whether you’ve already thought about connecting with clients this Christmas, or you’ve just realised the big day is in less than two months’ time – get in touch with Oxygen Graphics. Our ‘tree-mendous’ team promises to give your business all the ‘elf-confidence’ it needs as we head into 2022, while making sure your marketing is looking merry and bright this festive season. Ensure your business makes a fa-la-la-la-lasting impression with Oxygen Graphics and get in touch today.