Creative Solutions with Hotel Heritage at Heart!
Dunchurch Park Hotel Case Study
Oxygen Graphics have been working closely with local historic country manor house Dunchurch Park Hotel on a number of marketing projects over the last year.
Dating back to 1767, this historic Grade II listed building which holds huge cultural value to Rugby town has been an extremely interesting client for us to work with.
New Design With Heritage
Having designed a new Christmas catalogue earlier this year, we have recently produced a new Wedding brochure for Dunchurch Park Hotel in the build-up to their autumn Wedding Fair.
With a brief to design the collateral around the theme of ‘nature’, emphasising the history of Dunchurch Park and the gardens created by one of the UK’s finest Edwardian architects Thomas Mawson – we worked with Dunchurch Park Hotel to create marketing solutions fit for their business heritage.
Providing a complete marketing package, Oxygen Graphics not only designed the wedding brochure format, but managed advertising space bookings within the brochure, coordinating with suppliers, booking advert positions and designing some of the artwork. This not only simplified the process for Dunchurch Park staff, but also helped make the brochure ‘cost neutral’.
Adding to the complete marketing solutions we helped Dunchurch Park Hotel organise and host an exclusive supplier event. By invitation only, Dunchurch Park Hotel showcased new packages, bi-annual wedding shows and monthly wedding evenings to trusted local companies. Both existing as well as 25 new organisations were invited, with the opportunity of becoming one of Dunchurch Park Hotel’s suppliers. It was important for all companies to complement one another, so that there were no conflict of interest, Oxygen ensured all newly invited suppliers were unique and providing product areas previously missing.
We also helped come up with the creative names for each wedding package. Keeping in line with the ‘nature’ theme and business heritage. The Oxygen Graphics team named each wedding package based on gardens around the UK designed by Thomas Mawson – making the new Dunchurch Park Hotel Wedding Brochure very unique!
Jade Hollins, Business Development Manager at Oxygen Graphics explains – “We have worked closely with the team at Dunchurch Park Hotel over the last year, providing in-depth support in order to help them revise their marketing strategy. Rather than just acting as a supplier, we’ve built a strong working relationship, ensuring we know the ins and outs of their business, in order to maximise their business potential. The team at Oxygen have taken the lead on the design aspect, keeping to Dunchurch Park values, their unique selling points focused around the grounds and heritage.”
Sally Randall, Wedding & Events Coordinator, Dunchurch Park Hotel stated – “The support from the team at Oxygen Graphics has been exceptional. Not only have they helped us design new brochures and material, but they have really become an asset to our business and the way in which we work. Going above and beyond to understand our business heritage, provide marketing advice in order to achieve our objectives.”
Stuart McNeil, General Manager, Dunchurch Park Hotel – “It has been a pleasure to deal with Jade, Fiona and Malcolm over the last year. Their personal input in to each project has been nothing short of fantastic. I must commend them on their patience and professionalism during each design process. They are always on hand to provide advice and have given me a clear vision in terms of where we need to be with our marketing material. Their networking efforts are outstanding and this has helped us to connect with many local companies positively impacting our business.”
Looking for a redesign? Opening a new business?
Get in contact with a member of our team today to see how Oxygen Graphics can help you!
T : 01788 561 991 E : firstname.lastname@example.org