Mack Hair Salon Case Study

Award winning Rugby based Mack Hair Salon, a firm favourite with their loyal clientele, knew exactly who to call when they decided to rebrand their salon! Ten years ago Malcolm from Oxygen Graphics had been instrumental in the original branding, so it seemed like the natural choice to collaborate with him again in order to breathe new life and energy into this popular and professional brand.

Repositioning the salon

Michelle Kelly, Salon Manager, had lots of ideas for the rebrand and approached Malcolm to talk though the options she had compiled using Pinterest and her iPad. At the initial meeting it was evident that Oxygen Graphics shared the same vision and were keen to mock up some ideas to kick start the project. Michelle received a selection of concepts before choosing the one which she believed represented the right style and identity to reposition the salon so it could continue to develop and grow.

Once the choice had been made, Oxygen Graphics commenced their work on designing a new shop frontage, signage, price lists and appointment cards. It was really important to ensure that this process was done with great sensitivity and care to avoid alienating current customers, whilst still aiming to attract prospective new customers. Recently the rebrand was complete and the results have been very well received by staff, customers, prospective customers and other business contacts.

Seamless from start to finish

Michelle Kelly said. “The whole process from start to finish was very easy. Malcolm and his team worked tirelessly to ensure a quality look and feel and everything was seamless. Our customers are very impressed and just love what we have done as they continue to share their positive feedback with us.”

She continued. “We are delighted to have a vibrant, modern and professional brand, which is reflected throughout the salon’s decor and compliments the welcoming, friendly and chilled atmosphere that all our customers experience. As well as delivering us creative excellence and meeting the brief and our timelines, Malcolm was also very helpful at introducing us to other companies, whose services we needed throughout this process.”

Creative excellence

Malcolm Freeman, Oxygen’s Creative Director said. “It’s been a wonderful experience working with Mack Hair Salon. Their enthusiasm and input has allowed us to be very creative and we are extremely proud of their new look salon. We hope that this rebrand will enable Michelle and her team to take their business to the next level.”

For more information on Mack Hair and the services they offer, visit Mack Hair Salon or if you require Oxygen’s specialist design and creative services, get in touch to find out how they can help you to promote your business effectively.