Marketing & Design trends to look out for in 2024
We know that every company has made their first blog of the year about trends this year in their industry. Does that make it a trend? Nevertheless, we want to give you some alternative trends to the ones you have already likely seen which we think you should look out for in the creative industry this year.
Interactive Content Marketing
Customers is 2024 demand more than passive content consumption – they seek interaction and engagement. Brands respond by investing in interactive content marketing strategies. Quizzes, polls, and gamified experiences become staples, offering not just information but entertainment. This shift towards real-time interaction fosters a sense of participation, making the brand experience more memorable and immersive. Interactive content is also beneficial to companies as it allows them to better understand their online audience, and in the future companies will know how to better appeal to their online audience.
Sustainable Packaging Innovation
Building on the sustainability trend, 2024 sees a surge in innovative packaging solutions. Brands are exploring biodegradable materials, reusable packaging, and even edible packaging options. The goal is not only to reduce environmental impact but also to create packaging that adds value or serves a secondary purpose, aligning with the ethos of conscious consumerism.
Immersive Virtual Events
In the wake of global connectivity, virtual events are no longer confined to static webinars. In 2024, immersive virtual events redefined how brands engage with audiences. Utilising augmented reality (AR) and virtual reality (VR) technologies, brands create interactive and lifelike environments for product launches, conferences, and even virtual pop-up shops. Attendees can explore, interact, and connect in a digital space that mimics the real world, offering a novel and engaging experiences.
Hyper-Personalised Email Marketing
Email marketing undergoes a hyper-personalisation revolution. Brands utilise advanced analytics and AI to create highly personalised and relevant email campaigns. From tailored product recommendations based on user behaviour to dynamic content that adapts to individual preferences, hyper-personalised email marketing enhances customer engagement and loyalty. If your company advertises through email this should have caught your attention, hyper personalised email = greater selling power and more sales.
Abstract & Artistic Typography
Typography becomes an art form in 2024, with designers experimenting with abstract and artistic fonts. Customised and hand-drawn typefaces, unconventional layouts, and playful arrangements of text elevate the visual appeal of content. Typography is no longer just a conveyer of information; it becomes a key design element that captures attention and communicates brand personality. Sounds like 2024 will have more fun and colourful commute to work as you pass by billboards and adverts.