New business? What marketing should you do?

New business? What marketing should you do?

by | Jun 13, 2019 | Design, Exhibitions, Print, SEO & AdWords, Uncategorized, Web

Ok, you’ve taken the brave first step and decided to set up your own business. Firstly, well done and we wish you every success. Secondly, are you sure which marketing and promotional items you will need to engage your target audience?

As a marketing agency, we meet a lot of new business owners. Many are still in a state of shock at their new direction, whilst others are worried about how much it’s all going to cost and don’t know where to start. But remember, don’t panic. Take the time to think about everything and of course consult experts who can help.

Marketing is an investment

If you view marketing as an investment rather than an expense, then it’s time for a rethink. Spending time and money on getting it right from the beginning will enable you to reap the rewards further down the line. And whilst we would never tell a client to do something that we don’t believe will enhance their brand and appeal to prospective customers, we are keen to share our expertise, honesty and creativity with you, so you always get the right marketing solution.

Stand out from the competition

Making sure that your business stands out is crucial to your success. To be effective, it’s important that you have a logo and/or relevant branding including eye-catching colours and imagery. From there you need to think about your target audience and work out their demographics, other characteristics and behaviours and find out what they need, why and how you can provide the solution. Then you need to discover where they are and what marketing channels they use. Once you know all the answers, you will be able to ensure that you only produce the marketing materials that are required. Then once you ensure the messaging and content is targeted and relevant, your efforts will be capable of delivering the results required.

Put engagement at the heart of everything

Regardless of whether you are opting for digital channels or more traditional ones, you need to ensure that engagement is at the heart of everything that you do. As well as making sure your marketing and promotional materials are consistent, eye-catching, informative and have a strong call to action, you need to tell prospective customers what to do –  whether that’s visit your website, call a dedicated number, send an email or respond to a specific offer.

Of course, the channels that your prospective customers prefer, and use will dictate the type of marketing collateral that is produced. So, whether its printed items including business stationery, brochures, flyers, posters or specific campaign materials, to exhibition stands, banners, website development, SEO or promotional items, we have the in-house resources to equip you correctly, meaning that your marketing can work harder from day one.

Get in touch today and let us know how we can help you to take your business further. Let’s Talk