Startup business: Building the design and marketing foundations

Are you preparing to launch a new business in the new year? It might come as no surprise to hear that January is one of the most popular months to launch a business, with almost 29,000 additional companies registered at the beginning of 2022. So how do you get your voice heard? How do you get your business seen? The truth is, it’s more than simply coming up with an idea and running with it. In fact, the key to successfully launching your new business is making sure you spend time building the basic foundations in the first place.

Your business is more than just a name and product. What about telling your story and engaging with your customers? Don’t let your branding get lost in your launch. Simply put, working on the basics at the beginning will pay off in a year’s time, when your business is thriving. 

We get it though, while starting up a business is exciting, being a business owner can be stressful and chaotic – especially when you’re counting down to launch your company. The creative team at Oxygen Graphics is here to help you with all of your marketing needs, making sure you launch your business with a bang. Think of us as your handy marketing wingman, ready to support you with all of your creative needs. 

Here, we’ll discuss the first few steps you should take if you’re about to launch a brand-new business.

Choose a name, logo and slogan

If you haven’t already, now is the time to choose a name, create a logo and pick a slogan. Work with the creative design team at Oxygen Graphics to design a logo that represents you and your business. Realistically, your logo needs to be eye-catching, relevant, memorable, versatile and not too overly detailed or complicated.   

Create your brand

Got your logo, now it’s time to work on your brand. What is a brand? Simply put, a brand is the way your business will be perceived by your customers and target audience. A brand is your identity – your mission, vision, goals and values. This might seem like a really overwhelming task but creating a set of brand guidelines is a great start.

Simply put, brand guidelines are a set of ‘rules’ an organisation can use to ensure brand consistency across all customer touchpoints and marketing channels. From font style to colour scheme, your brand guidelines will set the framework for any visual, verbal or written communications leaving your business.

To help create a set of brand guidelines, you should:

• Research your target audience
• Decide your goals, mission and values
• Choose your colour scheme and font style
• Decide your tone of voice

Create a website

If you’re about to launch a business, the chances are, you’ll already be talking about it. So where do you send potential customers? How do you tease your business ahead of its launch? You need to get yourself a landing page.

Simply speak to Oxygen Graphics and we’ll create the perfect startup website for your business, that you can direct your customers to ahead of the official launch. Remember, creating a small multi-page website will provide you with the ideal opportunity to invite interested customers to join a mailing list – which means you’ll already have a ready-made list of interested customers ready to send information to in the lead-up to and after your business has launched. 

Get yourself an SEO strategy 

In short, having an SEO (Search Engine Optimisation) strategy will help your website rank higher on search engines, like Google. And trust us, SEO does matter if you’re a startup business and here are five reasons why:

• It will help you reach your target audience
• It will improve the visibility of your business online
• It will drive traffic to your website
• It will help you rank higher on Google (and get this, more than 70 per cent of those searching will click on a link that appears on page one of Google)
• It boosts user experience

Work with the SEO experts at Oxygen Graphics, and together, we can help you achieve your short and long-term goals. 

Grow your social media presence

In today’s digital age, getting your business on social media shouldn’t be an option – it’s a must. With more than 57 million active social media users in the UK alone (4.7 billion globally), think how many potential customers you could easily be connecting with by simply using social media.

Struggling with ideas? Finding it difficult to create engaging content? From showstopping graphics that stop the scrollers from scrolling to captivating content that gives customers a taste of what you have to offer, the team at Oxygen Graphics can help build and grow your brand across social media. 

Are you ready to launch your business? You don’t have to do it alone

Are you ready to launch your business? Our team at Oxygen Graphics is here for you, every step of the way. Whatever stage you’re at, let our creatives remove any unwanted stress, as we work with you to design a brand and marketing strategy shaped around your story and your goals. Are you ready? Let’s go. Book a meeting with our team today.