Which marketing channel is right for you?
One of the biggest challenges for modern-day businesses is knowing which marketing channel is right for them. After all, we’re living in a digital age that is saturated with varying marketing techniques – it can be difficult to know which is best for your brand and your customer. Especially if you’re a small to medium-sized business, it’s likely that you don’t have the budget or capacity to utilise every single marketing channel available. It’s time to be clever with the channels you’re choosing. Which channels speak to your target audience? How do you decide which marketing channels will give you the best results?
What is a marketing channel?
Think of a marketing channel as the bridge between you and your customers. It involves touchpoints, tactics and techniques that will seamlessly guide your target audience towards your business and your products.
Here, the marketing experts at Oxygen Graphics discuss some of the most effective marketing channels and explore why they might be the best option for your business.
Marketing channel examples
Some of the marketing channels you should consider are:
- Search engine optimisation (SEO)
- Pay Per Click (PPC)
- Direct Mail
- Social Media
- Email Marketing
Search engine optimisation (SEO)
In short, an SEO strategy helps you appear higher on search engines like Google when people are searching for phrases or words relevant to your business. SEO is essential for building brand awareness, connecting with new customers, driving traffic to your website and positioning yourself as a professional, trustworthy brand in your industry.
Are you still wondering if SEO is for you? Did you know that nearly 70 per cent of all online experiences start at a search engine? What if we told you that 75 per cent of people never get past the first page of Google (so getting on that number one page is vital)?
The trouble is, SEO doesn’t just happen. A successful and effective SEO strategy is made up of multiple components, and having a real understanding of those is essential. From adding keywords in all of the right places to optimising your digital content and building backlinks, our SEO experts at Oxygen Graphics have the industry knowledge and expertise to grow your online brand.
Pay Per Click (PPC)
The chances are, you’ve probably heard the phrase PPC being thrown around. But what exactly is PPC? PPC stands for ‘pay-per-click’ and basically involves a business paying a fee every time their online advert is clicked on. Think of PPC as a way of buying visits to your site, rather than getting traffic organically.
If you get PPC right, it has the potential to make your business a lot of profit. After all, you could pay a few pounds in ‘clicks’ but those customers who visit your website as a result of your advert could spend hundreds with you.
Creating a winning PPC campaign takes time. From researching the right keywords to use, to optimising your landing pages to guarantee lead conversion, it’s important you work with the experts so you can get it right.
Despite the growth in online marketing, one thing for sure is that direct mail is still going strong. Direct mail is basically sending your physical marketing materials straight to your target audience, at home – think brochures and leaflets.
Don’t underestimate the value of direct mail. With technology improving, brands are able to become clever about creating personalised, bespoke and custom direct mail campaigns – and not least eye-catching and attractive – making them an extremely effective marketing channel.
It’s no secret that social media is one of the most powerful marketing channels for any business. In fact, we would suggest that weaving social media into your marketing strategy isn’t an option anymore, it’s a necessity, especially considering there are more than four billion active social media users worldwide.
Of course, with so many social media platforms now available, the world of social media marketing can definitely seem overwhelming. From Instagram to Facebook, Twitter, LinkedIn and not forgetting TikTok, it’s important to recognise that not every channel suits your brand and audience. Some of them are video-based, while some are picture-heavy – and others are a blend of video, images and written content. What they all have in common is that they allow your business to connect with an audience instantly.
But which social media platform is right for you? Our digital marketing experts at Oxygen Graphics can help you decide where you should be investing your focus.
Think of email marketing as the digital version of direct mail. Email marketing allows you to create customised digital content and send it directly to the email inbox of your audience – in fact, thanks to technology, you can now make email campaigns more personalised than ever, something that is hugely important to modern-day shoppers.
Additionally, email marketing can help you to:
- Drive traffic to your website
- Create and send timely campaigns
- Increase leads
- Reach the right audience instantly, at the right time
- Easily communicate with your audience
Of course, if you don’t create a clever email marketing campaign, it could actually damage your brand’s reputation – and your messages will end up directly in your customer’s spam. At Oxygen Graphics, our team will help you to create email campaigns with maximum impact, that not only look attractive and eye-catching, but will ensure you’re sending messages at the right time, and to the right audience.
Which marketing channel is right for you?
The best thing about the above marketing channels is that you can shape them to suit your brand, your business and your target audience. But when it comes to choosing which marketing channel is right for you, our advice would be to create a multi-channel strategy that involves them all. While each marketing channel comes with its own benefit for your business, they all complement one another, to make one super-strong, effective strategy.
Whether you decide to use one channel, some or all, it’s vital that you work with a professional team of marketing experts to ensure your messaging is consistent, your brand reflects your values and you are reaching out to your target audience. The team at Oxygen Graphics are ready to help you create a marketing strategy designed with your business in mind. Let’s chat, book in a meeting with our team today.