What Makes a Good Logo?

by | Oct 21, 2018 | Design | 0 comments

When it comes to logo’s there are some very powerful and instantly recognisable ones out there. McDonalds iconic golden arches. Apple’s visual interpretation of a bite size piece missing from the whole apple, and of course who can forget Nike’s tick?

Your logo needs to depict your characteristics, core objectives and values, be easily distinguishable among your competitors, represent quality and add value. But a great logo won’t determine the success or failure of your business, but it will provide your target market with instant visual impression of your brand enabling:

  • Recognition
  • Understanding
  • Trust
  • Engagement
  • Increased sales


A logo is used across all your marketing channels, business card, headed paper, clothing, banners, brochures, signage, advertising and of course your website and other web applications, so you need to make sure that it’s versatile. It’s not just about designing an symbol, emblem or icon, it’s about creating something that is simple, effective and of course eye-catching too through the clever use of colour, words, typography and white space.


Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. So you need to make sure it’s powerful and memorable too!

A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition. A professionally designed logo is necessary because people’s first impressions come from how you promote yourself as a business. Your logo creates trust in the minds of your customers and can increase the chances of them buying from you.

In our experience a logo should be:

  1. Simple
  2. Original
  3. Creative
  4. Appropriate
  5. Adaptable

Logo packages

Don’t forget that we some fabulous designed packages to offer you when it comes to logo design. Starting at £249 + VAT, we can work with you to provide the creative input necessary to give you a professional logo that works hard for your business. Get in touch and let’s get the conversation started.

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